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Oct
31
2012
Delivering Promises to Customers Maranda Gibson

A few weekends ago, I wanted to order some sandwiches for deliver to my house. I assumed that since there were two locations of a chain within a reasonable drive to my location, that surely they could keep their “freakishly fast” promise. After being denied at both locations, I decided to look and see exactly how far they were from my house.

The two sandwiches places were mapped out to be five miles away and searching around the sandwich site, I didn't see anything that restricted delivery mileage and it seemed it should have that information.

Your website is the portal to your business and what you offer to customers. So does your website deliver the truth to customers?

Are there old promotions hanging out on different pages? Take an hour and go through your landing pages to make sure that you are still honoring the offers on the site. Trust me, if there’s a deal available online, a customer is going to find it and ask for it. If you find anything that’s old or out of date you should change it or update it.

Are the terms and conditions clear? If a promotion requires new customers to send you a picture of them talking into a banana like a telephone, then make sure you put that on the website. If a customer understands the things that have to be done to have a special deal they can make their own decisions, then it builds transparency between you and the customer.

Most customers can understand why or why not a company can do something as long as they don’t try to hide the reasons and requirements behind it. How do you make your websites and promotions transparent for customers?

Oct
02
2012
How to Speak With Less Emotion Maranda Gibson

It’s true that delivering a powerful, moving, and emotional speech can sometimes be a make it or break it point. Imagine a coach trying to motivate his team, the boss trying to encourage employees, or a teacher trying to push their students to make it through the end of the year. Emotional speech can be a powerful tool to motivate and encourage those around you – but what happens when the line is crossed and you are suddenly speaking offensively and with a lot of anger in your voice?

I’ll tell you what happens – people check out of the conversation. You immediately become “the crazy person” who can’t control their emotions or can’t listen to a differing opinion without raising your voice and shaking your fist around. Perhaps to you, what you are feeling is just passion for your opinion, but there is a fine line between “speaking passionately” and “letting emotions drive the conversation”. There are a limited number of times when you really want to let emotions drive you in a speech and most of the times, it’s best to buckle them up into the back seat and let reason and logic rule the way.

How we identify these emotional situations and how we are reacting to them are important testaments to our character. When should we leave emotion at the door and take a “just-the-facts-ma’am” approach?

In Debate or Arguments

Engaging in a civil debate with another person means that you are agreeing to keep emotions out of it. I’m not talking about the kind of emotional response that is going to make you be passionate about your beliefs; I’m talking about the emotional response that will be triggered in a response to your opponent that includes a lot of f-bombs or punches being thrown. Those kinds of emotional responses have no place in debates and arguments.

At the Workplace

It’s best in meetings to present information in a calm and succinct way. If you have the facts to back up your position, then be ready to go with numbers and cold hard information to defend your position. It’s not always that easy, I know, but the honest truth is that the more you let yourself get angry, or upset, the more you’re just going to get worked up and getting worked up doesn't leave people with the idea that you know what you’re talking about.

When you feel your emotions rising to the boiling point, take a deep breath and count to ten before you respond, or you can ask to be excused or resume once you’ve had a moment to get your thoughts together.

While passion drives our ambitions, I think that once our emotions get out of hand, it’s time to reel a few things into perspective. Are you the person that people avoid at meetings? Is your line always forcibly muted on conference calls? Maybe you should consider a little less emotion the next time you open your mouth to speak.

What do you think? Is there a difference between passion and emotion? Do you think the louder a voice rises, the more someone is right or wrong? When do emotions get in the way of your message?

Oct
01
2012
Charity Spotlight: The Parenting Center Maranda Gibson

As many of you know, our offices are located in beautiful Fort Worth, Texas and many of the employees and owners of this company have grown up in the area. We are proud members of the community and like to get involved with local events to support local charities and organizations.

A few months ago we told you about Circle of Friends, which works with Cook Children’s Hospital to provide aid to families with a cancer diagnosis. Now we’d like to bring your attention to another great local Fort Worth charity and an upcoming event.

AccuConference is pleased to be a sponsor for the Parenting Center’s 13th Annual Tee it Up Fore Kids Golf Tournament. The Golf Tournament will be held at the Shady Oaks Country Club near downtown on November 5, 2012.

As all the locals know, the fall months here in Texas are some of the most beautiful and the greens are always filled with the amateur golfer. Why not take your love for the outdoors and the game of golf and do something to help a great charity like the Parenting Center?

The Parenting Center offers skills training classes and parenting education all with the hopes of preventing child abuse and neglect. What makes the Parenting Center so unique is that the classes are designed to help parents with any kind of neglect. What if the parent can’t get a toddler to stop throwing temper tantrums and time out just isn’t working in your house? Skills classes teach some different approaches from how to care to newborn and how divorced parents can learn how to co-parent in a healthy environment.

Contact the Parenting Center at 817-332-6489 for more information on teeing off for a great local cause!

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