A couple of weeks ago I (as the dutiful and wonderful daughter I am) went to my mother’s house to clean it for her while she was out of town. While cleaning up, I stumbled across these, beautiful “G” wax stamps that I used to seal my wedding invitations. It made me think about how when it’s something that we are excited about, that we put a lot of time into sending out an invitation. From birthday parties to wedding invitations, we put a lot of thought into the message these invites will send. We agonize about what the invitations look like and what we write on them. When it comes to inviting people to something that’s more “business” we forget that how we phrase the invitation is just as much a message as the invitation itself. When we send out an invitation, no matter what it is, what we send is going to affect the tone of the event you’re inviting people to.
Here are three ways that you can set the right tone with your conference call invitation.
1.) FlashCan Evites -These were cute and fun. It lets you create your own scenario using artist donated flash material. I played around for a few minutes and while they are a little on the campy side, it’s a great way to invite co-workers or close business partners to an informal or impromptu conference. The humorous tone of the invitation is going to let everyone invited know that they are joining a conference call among friends.
2.) Press Releases and Registration Page – To set a more formal tone with your invitations, publish a press release and include a registration link. The press release goes out online, or sent to individual agencies. The tone created is going to be a more serious tone, and may not be necessary if you’re hosting a training update or something with your co-workers.
3.) Handwritten Invitations – Yes, in this crazy technical world where everything can be sent out via email we should never discount the handwritten invitation. Handwritten invitations set the tone to the invitees that you are willing to invest time in them. There is a great deal of time spent handwriting and stamping individual notes, and as soon as that invitation reaches the client, they know instantly that you are willing to spend that time.
No matter what you are inviting someone too, it’s always important to remember how to set the tone. Since a conference call can be considering something that’s a business “annoyance” sending out creative invitations is one way to make your next conference call less of a bore and more of an event, without a dress code.
How are you setting the tone for your conference calls?