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Sep
12
2011
How to Spoil Your Audience Maranda Gibson

I’m an addict for television spoilers for many of my favorite shows. (I’ve been doing confessions a lot lately, but they are fun). It makes me crazy to not know idea what is about to happen to my favorite couple or if the loner character will finally find love. I have to know everything – it gets me invested, it gives me something to look forward to. It makes me want to count down the days until the show premieres. It’s a reason why season finales are often filmed with cliffhangers – because it generates the “oh my God I can’t wait” factor for the audience. Take my brain candy show, Gossip Girl, for example: at the end of the last season, the final scene was a shot of a positive pregnancy test, but no clues as to who it might belong to. I have been biting my nails all summer and with spoilers coming out, I’ve been hoping for some clues. (Alas: there are none. This secret is locked up tighter than Fort Knox.)

Create that nail biting experience for your audience.

Take it from Alan Ball – it’s all about marketing. The Trueblood writer is a genius at cutting and editing his promos to get you excited about next Sunday. When you start planning the meeting, event, or conference call you have to give the potential attendees the highlights and move on. You want them to read a headline or a bullet point and wonder, “What’s that all about?” They need to want more.

Don’t be afraid to tell them why it’s worth their time.

Most shows start to advertise messy promos reminding you of the new season before the new season starts to film. The team over at the CW Networks will take the most delectable highlights from the recently concluded season and use them as a marketing tool so that you have the show on your mind. In your reminder emails, send out highlights from a previous event, the link to the old live blog stream, or a compilation of what other people said about your event.

Sneak peeks are the spoiler junkie’s favorite thing.

I love that Grey’s Anatomy releases a number of sneak peeks the week before an episode airs. A lot of times, for season premieres or finales you will get to see the first 5 to 8 minutes, but they always cut off at the part where I’m on the edge of my seat, about to scream at the screen. In invitations or reminders, include enough attention, but back it off. You want them to bite their nails, remember?

Above all – deliver.

If you’re going to promise me an “awesome” promo or an “unforgettable” episode – you better deliver; otherwise, I could be tempted to think twice about choosing to watch your show the next week. The same goes for your presentation – you can spin it, build it up, tease that it’s awesome all you want, but if you get in front of the audience and it isn’t exciting, then you’ve let the audience down and they will think twice about attending your next event.

As a spoiler addict I want – no I need – to prepare myself for what to expect on my favorite shows. I can’t stand watching most shows without something to look forward to. Your audience wants to look forward to something too, so give them that little something. What are you doing to spoil your audience?

Sep
09
2011
We Remember 9/11 Maranda Gibson

I like to think that I’m honest on this blog. I like to think that I give you all, you wonderful readers, an insight into what my real personality is. If I’ve represented my way in the hopes that I have then you will understand when I say that this post had to be written today.

As you know, Sunday will be the 10th anniversary of the September 11 attacks against the United States. In the aftermath of these attacks everything changed. Life as we knew it would never be the same. It was the same year that I graduated high school and over the course of a single summer the world would overwhelm me.

On the eve of the anniversary of the attacks, I’d like to just take a moment to ask that if you see a member of the fire department, police force, military, or an EMT out where you’re eating dinner or getting coffee, take a moment to thank them for what they do.

In fact, it’s something we should to a little more of.

With that being said, this post is dedicated in memory and honor to all civilians, first responders, Port Authority officers, and military members who lost their lives on such a day.

Sep
08
2011
5 Keys to Gaining a New Perspective Maranda Gibson

The The Prop Comics Guide to Public Speaking

This post kicks off a series on what a prop comic can teach us about how to present to an audience. We hope you enjoy!

I’m assuming that most of you would recognize the name Carrot Top. No? Okay, I’m wrong. How about the name Gallagher? (Come on, even I know that one) Both are comedians, but not the typical kind of get up and spew jokes into a microphone type – these two are prop comics.

Prop comedians use everyday objects to create humor. Carrot Top and Gallagher are two of the better known names. For example, a prop comic will use a breakaway chair or a street sign as a visual representation of their joke. Sitting down in a chair and falling to the floor can be a little bit funnier than saying “he sat in the chair and he fell”.

Prop comics are (sometimes) funny because of the way they see the world. They have a completely different perspective on life than we do. This changes the way a joke is delivered and makes the old seem new again. Speaking on the same subject over and over again can start to feel the same way but if you take the prop comic’s stance and look at things from a new perspective.

Look at things from a new perspective is simply a fancy way of saying use your imagination. If you don’t feel like you’re very good at that – don’t fret, there are some things that you can do to rekindle that old spark in your brain.

  1. Talk to a child. Children see things in an incredible way. Talk to a child about different objects and watch their imaginations run wild.
  2. Drive a different way to work in the morning. This one was my boss’s suggestion and I loved it. A different perspective isn’t always a different way of thinking of things. Sometimes, it’s simply seeing the physical world from a change of direction.
  3. Take an art / writing / other creative class. There is very little that can open your mind like simply being educated. Classes like this help to teach you how to harness the imagination you had when you were a child and put it into practice.
  4. Go to the city / country. People in the country do things differently than people in the city. Everyone knows it but taking a little trip one way or the other will remind you that you are not alone. Visit the grocery store and observe how the local family owned grocery operates differently than the chain store you attend.
  5. Go people watch at the mall. Make up stories about the different couples and people you see. If you haven’t seen our post on how to spin a story from a moment, I urge you to go over there and follow these steps at the mall. Making up a simple “who, what, when, where, why” for people you don’t know will put your imagination into overdrive.

The reason a prop comic can be really popular is because they are looking at items that we see every single day in a new and exciting way. By doing this with your presentation topic you can breathe new life into an old discussion and get your audience moving in a different direction.

Sep
02
2011
How Do I Avoid Decision Fatigue? Chilton Tippin

In a given day you make hundreds of decisions. What time to wake up. What to wear. What to eat for breakfast. New research published in the National Academy of Sciences (NAS) has discovered that each decision taxes our brain’s ability to make decisions, so that as the day wears on and we make more and more decisions, our ability to ponder different options and choose wisely becomes hindered.

In the NAS study, they offered the following example (via the New York Times). Three Israeli prisoners went before a parole board on the same day. Prisoner 1: An Arab Israeli serving a 30-month sentence for fraud. Case was heard at 8:50 a.m. Prisoner 2: A Jewish Israeli service a 16-month sentence for assault. Case was heard at 3:10 p.m. Prisoner 3: An Arab Israeli serving a 30-month sentence for fraud. Case was heard at 4:25 p.m. Of the three prisoners, can you guess which one was paroled? The researchers analyzed 1,100 decisions over the course of the year. In their research they found a pattern: prisoners whose cases were heard early in the morning received parole 70 percent of the time.

Prisoners whose cases were heard late in the day were paroled 10 percent of the time. True to this statistic, the prisoner whose case was heard at 8:50 a.m. was the only one who was paroled, despite his case being very similar to that of the prisoner who appeared at 4:25. For the late prisoner, the judges’ brains had given up. Their ability to make tough decisions had been sapped. Studies similar to the above have been duplicated time and time again. In another instance, for example, people on a diet were offered M&Ms and chocolate-chip cookies throughout the day. A control group was offered nothing of the sort throughout the day.

Later both groups were given difficult geometry puzzles to solve. Researchers found overwhelmingly that the group who hadn’t forced themselves to turn down chocolate-chip cookies and M&Ms all day, the group who hadn’t sapped their will power, were able to stick with the problems and more likely to solve them than the other group. The M&M- and chocolate-chip-cookie group simply gave up more easily. So what can these findings teach us about making decisions in our own lives? Here are a few things to try

  • Schedule important decisions in the morning – In the morning your mind is fresh and ready to think. Your decision ability hasn’t been drained.
  • Make decisions on a full stomach – Giving your brain a dose of glucose, which is contained in food, can recharge your decision-making ability and your willpower. (Unfortunately, a catch 22 for dieters!)
  • Establish habits which avoid things that test your willpower – For instance, schedule a workout time so you go every day, no matter what. This makes it a habit, something you don’t have to force yourself to do, which eliminates the mental effort of making choices.
  • Schedule downtime in between important decisions – Simply allowing your brain some time to idle will give your willpower a chance to recharge.

Aug
31
2011
Toddler Speaking Tips Maranda Gibson

I am going to ask very nicely that no one judge me. I have expressed my love of really horrible reality television a number of times, but today I’d like to share a secret shame with you. Toddlers & Tiaras is my favorite show to watch with my husband. Not because we’re taking notes on how to win against all these other glitzy pageant queens but because we like to play the “Is it appropriate” game. While we both have encountered outfits or parental decision making that makes us cringe on that show, there’s also something to be learned.

I know, I know – I sound like one of those clichéd mothers that puts their daughter in pageants to relive their own glory days, but tell the TLC crew it is so she can learn communication skills (these are often the women with the cringe-worthy parental decision making skills). Here’s the part where I need you not to judge me. These mothers who spend way too much money on bedazzled skirts and spray tans are gasp right. Being in front of judges is one of the greatest tests of your communication skills. Suddenly, all of your abilities are on display – can you walk without tripping? Can you smile? Can you make eye contact? Do you look like you know what you’re doing? Your audience, board members, presentation panel, or team is a lot like a panel of judges. So do what the toddlers do and remember “pretty feet” and these five tips.

  1. Eye Contact. Holding the audiences eye is important, but you don’t want to keep your focus only on the people who are front and center. Spread the love and constantly scan and make eye contact with as many people as you can, even the people in the back.
  2. Speaking Clearly. If I say “it’s because some people don’t have maps, everyone, like, such as” don’t deny that you don’t know what I’m talking about. Speaking clearly is one of the most important parts of your presentation. If you’re mumbling or speaking in circles your participants won’t learn anything from you. Speak up for the people in the back.
  3. Personality. Don’t be a dud! When you’re onstage in front of an audience, it’s imperative that you sparkle and stand out. You want to be remembered – and no, you don’t need the fake eyelashes and glitter, you just need to have a great time. Speak with cadence to your voice, don’t read off your PowerPoint slides, and always move around the stage.
  4. Dressing the Part. Sorry everyone, but how you look is very important up on stage. It’s a way for your audience to relate to you. You should know the kind of people who will be attending your conference. For example, the conferences I have been to have always been business casual, and the speakers dress on the same level.
  5. Confidence and Fun. The truth is that when you’re up in front of an audience it’s all about just having a good time. You need to enjoy yourself, be passionate about the topic you’re speaking about or what you’re doing on stage. If you don’t truly believe in what you’re saying, no one else will either.

The whole idea of making a presentation might seem overwhelming to you but I promise you, if a four year old wearing her body weight in sequins and fake hair can do it – so can you.

Aug
29
2011
Customer Service Chat Tips Maranda Gibson

I sit behind a computer a lot, pretty much all day long. I check news sites, I write at work, I write at home, I send Tweets and update Facebook. Like many others, I am probably more likely to answer an email or a tweet than I am to answer a phone call. So when it comes to getting some help with a question or a need – I’m the person digging around on your website for a chat option, because I have too many things going on to try to wait 30 minutes for a rep to pick up the phone.

Not too long ago, I was on a chat with a company and felt like I was not being respected as the customer. I kept being told to hold on, there were long delays in getting any kind of response, and it seemed like the person wasn’t interested in dealing with my questions.

If you have read our post over on the AMEX Open Forum you know that we have very specific policies in regards to the way we handle customer service. When we decided to integrate a chat option, we kept many of the frustrations in mind and adopted five rules on how to responsibly use our customer chat feature.

  1. Take people chatting with customers off the phones. When we get notification of a chat, the person handling it immediately goes out of the phone queue. The chat customer deserves our full attention. We would never take two customer phone calls at the same time, so why try to juggle a chat and a phone call?
  2. No pop up window asking if someone wants to chat. We make our chat button visible and available on our website. We never “time” our customers and interrupt their browsing session in order to ask them if they need help. If they need us, they will let us know.
  3. We don’t ask our customers for feedback at the beginning of the chat. We feel like this can take advantage of the relationship we have with our clients. We believe that we shouldn’t ask our customers to “sell” our business for us, but if they want to talk to the manager or leave us great feedback, we will happily accept it.
  4. We let them know what’s going on. If a customer asks us something and we have to do some research on it, we always let them know to hold on for just a second and we’ll check everything out for them. If it takes us longer than we expect, we go back to the chat and update the customer. We would never leave a customer on the phone on hold for a long time and we don’t do that with our chat customers.
  5. Still no scripts. We have no phone scripts and we have no chat scripts. Just like over the phone, being able to operate without restrictions allows us to develop a friendly relationship with a client and better answer their questions. Copy and pasting is lame.

For the most part, customer chat seems to run smoothly, but recently, I’ve had some really annoying experiences and wondered why companies make things so difficult. Chatting is a great way for customers to contact us and we’ve had great success with it. Our customers are happy to have a lot of options if they want to get in touch with us. What are you doing to make chat customers feel as welcomed as those that call in on the phone?

Aug
26
2011
Why Adults Can Learn Languages More Easily Than Children Chilton Tippin

Speaking a second language is a great way to broaden your communication abilities. But many people assume that learning a second language is something they should have tackled as a child, that it becomes too difficult as they grow older. In actuality, children don't necessarily learn languages more easily than adults. Rather, there are certain parts of the language-learning process that are easier as children, while other parts are easier as adults.

When children are young, their brains are in the process of developing. They are malleable and spongelike, always changing and soaking up information. For this reason, learning a first or second language takes place without conscious thought. For children it's more like second nature. A study conducted by Dr. Paul Thompson at UCLA, for example, found that children use a part of their brains called the "deep motor area" to acquire new languages. This area of the brain is activated when you're walking, tying your shoe, or taking a sip of water; it controls unconscious actions. The fact that this same portion of the brain is employed by children when learning languages lead Thompson to conclude that language acquisition is a natural process, something that is second nature, something that a child doesn't have to actively think about. Adults, on the other hand, must think actively about learning a second language. For them it is not second nature, but an intellectual process. This is because an adult's brain has already formed--the circuitry and synapses have been wired to fit the parameters and pronunciations of their first language. Luckily, as an adult, you've already developed the capacity for intellectual learning.

Since adults are capable of grappling with language on an intellectual level, they are actually better suited for becoming proficient in a language more quickly than children. Often we think it's the other way around. We may, for example, observe a child saying a couple of phrases in two languages and conclude that he or she is bilingual. But David P. Ausubel, a linguist at the University of Illinois, points out that children have small vocabularies and use simple constructions to communicate their needs. Adults, on the other hand, communicate in much more complex ways and command very large vocabularies. This gives people the false assumption that children learn a language more quickly. In actuality, adults simply have more to learn to communicate on the same level that they communicate at in their first languages. Moreover, according to Ausubel, adults and adolescents are able to generalize and think in abstract terms. A child needs to hear a phrase time and time again to distinguish a recurring pattern. This type of discovery takes a lot of time and a lot of exposure. Adults can hear a phrase once and understand that that phrase can be universalized across the entire language. The same goes for grammatical patterns: an adult is more likely to realize that many of their first-language's patterns can be applied to the second language, whereas a child's brain has not developed the maturity to think in such abstractions and is therefore unable to make the same connections.

Aware of the differences in language-acquisition processes and aptitudes, experts have realized that teaching methods ought to differ, too. In order to teach a child a second language it is important to expose them to both languages at school and at home. Full immersion will help a child pick up on patterns more readily. Also, using mnemonic techniques like singing songs or having repetitive drills will help wire the new language and its pronunciations into a child's brain. Older language learners often get hung up on pronunciation but learn to understand the grammatical and syntactical patterns more easily. Therefore, adults should concentrate on getting the grammatical fundamentals down so as not to get discouraged by pronunciation difficulties. Once the grammar is down, the difficult specter of correct pronunciation can be slowly chiseled away at and refined over time.

Aug
25
2011
The Man Who Talked Too Much Maranda Gibson

Dr. Bob is a legend at Henderson State University in Arkadelphia, Arkansas, but if you go on campus to ask students where to find “Dr. Bob” the only people who will direct you to him will be those who are in the field of Communication. Dr. Bob, also known as Dr. Robert Steinmiller, presides over his class in a way that makes you think of Santa Claus. He looks like the jolly one, too – with a bright red nose, a round belly, and a full beard. He likes to laugh, tell stories, and is incredibly approachable.

Dr. Bob was my favorite teacher in college and as the debate coach he was a close mentor to me. Without debate and his encouragement, I probably would not have crawled out of my shell. Since I graduated from a small school, I took a lot of courses from the same professor – and Dr. Bob was always my choice. Dr. Bob was a story teller and a joke teller. For as wonderful and as amazing of a professor that he was, he had a tendency to get a little long winded – not that he wasn’t an amazing communicator, he just failed to miss the warning signs in his easily distracted college students.

Here are the warning signs that Dr. Bob should have been looking for:

  • Lots and lots of yawning.
  • No one is blinking (also known as “zoning out”)
  • Obviously working on something else.
  • Sleeping.

These are also warning signs you can look for in your next presentation to tell if you need to bring your points back into focus. Just like Dr. Bob, I bet you’re a great presenter, it’s just sometimes; we forget that when we are passionate about something, we might go on just a little bit too long. If you can recognize the warning signs early, you’ll be able to wrap up your story and get back on track.

Have you ever seen these signs when you’re in the middle of a presentation? Share in the comments and tell me what did to get everyone’s attention back. How did you get yourself back on track?

PS: Dr. Bob if you are reading this – you were always my favorite and you always will be.

Aug
24
2011
How to Spin a Story from a Moment Maranda Gibson

If you’ve been keeping up with me lately, you’ll know that I recently purchased my first house and have been getting settled for about a month. One of the things that I enjoy the most about my new home is that we are in the flight path of DFW International airport. Whenever I’m outside, I love to watch the planes fly overhead. I know it sounds silly, but I really enjoy watching the jets climb over the tree tops and then make the slow turn that brings them directly over my house.

Since I’m a creative person, and a writer, I find myself thinking of who is on the plane, where is the plane going, and why. The plane flying overhead only lasts a moment and there is a lot of compelling story that could be told. Stories are essential for driving your point home, especially when presenting. Stories give you context, they show the audience a way to see a different perspective, and they also set up the punch line to any jokes you might be trying to tell. But even the best writer can get writers block and creating stories can be that much harder if you don’t do it on a regular basis. In order to create stories you have to see the world in a different way. Here’s an exercise you can do to start to open your eyes to seeing those stories.

Ask one question about everything that makes you take pause. Seeing something that makes you look again is a great way to start to see the stories. Whenever you see something like that ask yourself one question about what you saw. Write down your question and a brief description of the scene so you don’t forget.

Example: The other day, there were men in the building wearing sombreros and when asked about them; the response was “That’s top secret”. I asked myself why they were wearing the sombreros.

Answer the question with one sentence. When you get home or back to the office, answer the question in one sentence. Take my sombrero question – “Why were these men wearing sombreros?” and answer it very simply. My answer to the question as “Because it was someone’s birthday”.

In three paragraphs describe the events leading up to the moment that made you take pause. Why would someone want everyone to wear sombreros on their birthday? Did the boss rent a margarita machine? Does someone really like salsa dancing? The reason to this is because if you can “make up” a story you should have an easier time seeing the stories that are always around you.

Doing this isn’t going to turn you into an author, but what it will do is get your mind open to what could be going on around you, and give you more of the ability to see the world through open eyes. You never know where the inspiration for your next blog post might come from.

Aug
17
2011
Understand Language to Make Language Work for You Chilton Tippin

In the field of linguistics there has for long been a debate on how human beings develop the ability to communicate. Often referred to as the nature versus nurture debate, the argument is over whether we are born with an innate ability for language or learn to use language through our interactions with environmental stimuli. Over time, both sides have presented convincing evidence. For example, Noam Chomsky, a linguist from MIT, demonstrated that babbling newborn babies produce phenomes (the smallest units of sound) which they could never have heard in the language of their present country, but which are used in a variety of languages all over the world. Babbling babies’ use of phenomes proves, according to Chomsky, that the human brain is prepackaged with a “language faculty.” Meanwhile, proponents of the nurture theory say babies merely make these sounds independent of any prewired linguistic ability. Given the nature of our vocal chords, any human has the potential to make these sounds; certain phenomes only become more difficult as a particular human grows more accustomed to the sound of the language in which he or she is immersed. It’s a matter of cultural evolution, according to the nurture camp. Depending on your interpretation of the data, the debate leans to one side or the other. But it’s most likely a combination of both: humans have some sort of built-in, prepackaged ability for language, which formed slowly via mechanisms of Darwinian evolution, but which quickly develops and matures based on input from the environment.

No matter which way the debate leans, all seem to agree on one fact: each one of us begins developing our linguistic intelligence at an early stage. Now that we’re older, we can hone in on this linguistic intelligence and put it to use. After all, before you master something, you must first understand it.

Harvard psychologist Howard Gardner says humans developed language as a tool. It’s a means at our disposal for achieving an end. Every time you speak, according to Gardner, you use language to achieve one of four ends.

They’re broken down as follows:

  1. People use language to convince or induce other people to a course of action. A boss, for example, may tell his employee that he needs his TPS reports by the end of the week, or a friend may ask another friend to pass the salad dressing at the table. According to Gardner, lawyers and politicians have developed this ability to a high degree, but it’s also an ability that begins to form at a young age—like when a three-year-old wants a second helping of cake.
  2. Language is used for mnemonics. Before humans had language, memorization was far more difficult. Language, however, functions as a tool for codifying and memorizing things. We use chunks to memorize phone numbers. We use mnemonics like Never, Eat, Sour, Watermelons to memorize the cardinal directions.
  3. Language is used as a tool for explanation. In fact, it’s the primary tool for teaching. Whether explaining literature or mathematics, anyone trying to teach someone something does so through the use of language. This is part of the reason why the human lexicon is forever expanding. As new developments and breakthroughs are made, new vocabulary words are needed to explain them. Google it.
  4. Finally, language is used to talk about language. That is, language is used to reflect upon language. This is called “metalinguistic analysis.” We can see this when a child asks his parent about conceptual words, like “dream” or “wish.” These questions would require the parents to think about the word and use language to explain its meaning.

Now that you have (I hope) a better understanding of the uses of language, try thinking of ways that you can put it to use. You can be confident in your linguistic abilities—after all they’ve been evolving since before you were born. Ask yourself the following questions: How can I put language to use to get a colleague at work to do something for me? What mnemonic techniques can I use to memorize things? How can I better use language to teach someone something, to make something run more smoothly on my next conference call or at work? If there is a difficult concept you’re working with, look at it at the quantum level. Look at the actual words you’re using to describe it and see if you can’t break those words down into easier-to-understand concepts. Who knows, a little metalinguistic analysis may very well make the answer to your problem crystal clear.

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