Social media networks like Twitter and Facebook have been a huge boost to information spreading. More than once, I've seen Twitter get ahead of the regular media channels like television when it comes to breaking events. This can be a great thing but there can be some drawbacks when it comes to sharing information on your social networks. Before you go to rush sending or retweeting something, here are three things to double check before you push out a notification to your followers.
Verify before you Retweet
One of the worst things about Twitter is the desire to be "first" on a breaking event. We all make mistakes when we RT things, but there are some people who will see buzz around a topic, go to a Google images search, and retweet an old or incorrect photo of something. Before you hit that send button, make sure that the image you are sharing isn’t from a prior event being incorrectly associated to something current. Additionally, make sure whatever tidbit you are about to send is true. The University of Washington recently published a study that showed the rapid spread of misinformation in the wake of 2013’s Boston Marathon Bombing.
Credit the Right Person
As images and updates start to make their way around, sometimes the image ends up not getting credited to the right person. Recently, a striking photo was taken from a Frisco Rough Riders game and was tweeted out by a local news organization. The picture gained traction quickly and even landed on the front page of the popular sports blog, Deadspin. The problem is that the image wasn’t sourced to the person who took the picture and originally posted it. When a photo is posted, unless otherwise stated, the rights to that photo are from the original person who sent it out and failing to properly credit could land you in copyright trouble with Twitter.
Check the Timestamp
It’s important when you’re sharing information during a newsworthy event that you are only sharing the most recent information. During severe weather awareness week, the National Weather Service conducted a test of retweets and Facebook shares with a “mock” tornado warning. The good news was that the message reached over 800,000 people on both networks – the bad part was that was over a time period of twelve hours, when the average advance notice on a tornado warning is 15 minutes. Before you hit the RT button, take an extra second to see how old it is. In terms of a tornado warning, if it’s older than thirty minutes, it’s out of date and doesn’t need to be sent. It’s the same with any other breaking news event – things change quickly and before you retweet, you need to ensure that you’re sending only the most recent updates.
Do you pause before you hit the send button? What do you do to make sure that being first doesn’t mean that you are sending out old or incorrect information?
One of the things I really love about the Internet as an adult is the access to information. I spoke about it last week, how I’ve used the Internet to learn about weather. YouTube gets a lot of credit for funny animal videos but I want to take a moment to remind everyone that YouTube has become a historical video archive while we were all busy figuring out what the fox says.
I was always a geeky kid - interested in things like the weather and history. How many kids think Santa is the greatest because he brought you Encyclopedia Britannica on CD-ROM? What a lot of people don’t know about me is that I got a minor in history in college, almost enough credits to double major.
As a child and I was learning things, it was the “big events” that fascinated me. None so much like the assassination of JFK. I often asked my dad to tell me about it. He doesn’t remember much, but he remembers sitting in his 3rd grade class, when one teacher came in crying. She whispered to my dad’s teacher, and then they both left the room crying. The same goes for his mother - he remembers going home from school and seeing her crying too. After September 11th, 2001, I came to this strange realization that my children would one day ask me to tell the story of “where I was” over and over again. As I started to compare the two events in terms of importance, I started to look at the reporting between the two events and noticed interesting differences about the journalism.
(Mostly) Zero Sensationalism
Listen to any of the live coverage you can find on YouTube for “as it happened” and the thing that lacks versus a “national” event of today is the sensationalism. A lot of that is due to the time it took for information to travel. If you’ve ever been to the Texas Book Depository Museum (do it!) you’ll see the AP wire that came across, announcing the death of JFK. With time between reports, there was time that these details could be confirmed, vetted. Today, social media is used to find “breaking” and “real time” reports and they are often reported as true.
It Was a Pioneering Day of Live Journalism
When the reports first broke into soap operas and commercials for laundry detergent, most “big” affiliates reported the the President has been shot and would return to regular programming. At WFAA here in Dallas, Texas they went live, read a bulletin, and never left the air. The WFAA broadcast offices are just a few blocks south of where the assassination happened. Jay Watson ran back to the studio and interrupted the regular program - still out of breath from his sprint as he delivered the news. (Watch the landmark footage - it’s absolute chaos in the most amazing and professional way.)
If you ever visit Dallas, I highly recommend the visitation to the Texas Book Depository. The infamous floor where Lee Harvey Oswald took the shot is a a museum now, with lots of Kennedy artifacts. You can also go up to the top floor and look down to the street, giving you an almost exact view of what Oslwald would have seen. Just wandering around Dealey Plaza leaves a heavy feeling in your heart though, no matter how old you are.
Have you ever stopped to wonder what the reporting would have been like on that day if social media had played a part? Do you think reporting would have been different or the same?