How Communication Can Make You Money

Social media. It's the buzzword for 2008. Bloggers with book deals, Twitter recaps of presidential debates and appearances, Facebook groups set up to discuss a particular product launch, teleconferences by marketing gurus discussing that latest sales strategy. It's all a form of communication that could be very effective for your business. So how do you use any of it to make money?

1. Are you trying to build a buzz? If you're an author, a blog discussing your writing career might work. You can get a fan page on Facebook, where people can ask you questions and talk about your book. Stephenie Meyer's book Twilight (the movie hits theaters this month) has 343,643 fans right now. The page boasts interviews with Meyer and the cast of the movie, discussion forums, and trailers, movie pictures and promos, you name it.

2. Are you an expert trying to build a platform? A teleconference can be a great place to meet potential clients and to give away some great teaser content, such as marketing in a slow economy, how to sell more effectively, even tips on becoming a career coach. You can advertise your conference using Facebook or Twitter, allow people to twitter your call, and then post a recording for download in exchange for email addresses.

3. Do you want to broadcast your expertise into different social media worlds? Your blog can be a great vehicle to showcase your knowledge base. Also link your blog to Facebook so that when you update with a new post, it automatically is updated on Facebook. Start a Facebook group and ask readers of your blog to join. Group members can join a discussion forum to talk about issues you've posted about. One writer currently hosts an Atlanta-based blog on finding good deals and her Facebook group has garnered her hundreds of new readers. She posts deals on her Twitter feed, Facebook status, and on her blog.

4. Do you want to complement your publicity department's work on your product? Any of these tools can work for you. A teleconference where you discuss your newest launch, a blog where you can upload YouTube Videos, or Facebook can host and remind people of upcoming events you'll be at, and Twitter can become a blaster of quick spurts of information as things come up.

5. Do you have doubts about social media? It is pretty new, and yet we've seen evidence that it can invigorate campaigns quite effectively. President-elect Barack Obama harnessed the power of social media to his advantage this year. Voters on both sides used Facebook to remind people to vote, debated policy ideas via Twitter, and even live-blogged the debates. If you're not sure where to start, try one thing at a time. It's fun and you just might surprise yourself at what you can create.

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AccuConference | All posts tagged 'reservationless'

Using a Reservationless Conference Call

What does a "reservationless" conference call mean? It sounds like a really complicated technical term, but it’s very simple. With a reservationless call, you can have this call any time. You don’t need to contact us and let us know you’re having it, when you need the conference, it is yours – always available.

This means that there is absolutely no scheduling of your call needed or required, and the conference information you received will always work. For most of our customers, this is a perfect solution for their needs.

A lot of customers use multiple conference rooms that are reservationless for different purposes.

Billing

Easily manage billing by assigning a reservationless conference line for each person. On the invoice you can see all of the usage by the conference name. This is a solution I see working great in law offices where attorneys need to be able to bill clients individually for the time on the conferences. Since we track the billing by date and time, it's easy to compile charges for each client and attorney working in an office.

Security

With each person having access to their own conference line, they can manage the security of their calls in their own way. Maybe you want to have a new PIN for each conference but your co-worker doesn’t mind using the same information over and over. By setting up a conference for each person, they can have the ability to log in and manage the settings the way they want them.

No More Internal Scheduling

I talked to a customer a while back who had a book on her desk where people would come "sign out" certain dates and times to use their one conference line. When I told her we could just set up reservationless lines for everyone it was a relief because she didn't have to worry about overlapping calls anymore. Now there was less for her to do and everything could go a lot smoother.

Our goal with these kinds of conferences is to make it easier for your manage and conduct your meetings. After all, what is simpler than doing nothing?