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Dec
20
2010
Before Social Media There Were Virtual Groups Maranda Gibson

Back in 2004, before the word “social media” became main stream, I took a class about something called “virtual groups”. In all honesty, I took it because the professor said it was an online course and I assumed it would be pretty easy. As someone who had been a member of various online groups and organizations throughout the years, I was curious to see how people were starting to use those kinds of systems to their advantage.

Today, everyone knows what social media stands for, as well as what the use and benefits can be. Curious, I decided to go back into the Yahoo! Groups account we used for the “virtual groups” class to see what we were talking about and what was making huge strides towards popularity. Here are some of the things that were just starting to emerge in 2004.

  • Teleconferencing: In 2004 teleconferencing was a rising star. The market itself had been around for nearly 50 years, but the need for the use of service increased in demand after September 11, 2001, as airlines raised fees and travel became more expensive. With in-home video conferencing services and conference services changing the way business is done, it seems unlikely that anyone would go back to the pre-conference days of travel, long lines, and TSA agents.
  • Online Support Groups: 2004 showed the emergence of the online support group, with some groups even acting as “virtual interventionists”. These peer to peer networks encouraged the growth of relationships and the care for individuals that may never been seen in a face to face environment. Since then, social communities have popped up everywhere for a million different kinds of afflictions – parents with autistic children, addicts, even those who suffer from a number of phobias. While it’s certainly not a doctors advice, it can sometimes help to ease your mind to speak to someone who may be going through the same thing.
  • RFID: In 2004, the FDA approved the use of RFID chips in humans, the same kind of technology that is used in an animal for tracking. In 2004, there were a lot of concerns about storing your personal information on a chip, as well as some of the religious implications of such a device. Looking at the end of 2010, RFID is slowly starting to gain acceptance. Researchers at IBM are working on technology that will allow for personalized advertising, while Wal*Mart discusses the possibility of using RFID technology for tracking their merchandise and sales.

Those were some of the emerging stories that were “hot” topics in 2004. Some of these we’ve heard of since 2004, some we haven’t, and some I’m sure we’ll see more of in the future. One thing is for sure though; you can never tell what is right around the corner.

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