Delivering Promises to Customers

A few weekends ago, I wanted to order some sandwiches for deliver to my house. I assumed that since there were two locations of a chain within a reasonable drive to my location, that surely they could keep their “freakishly fast” promise. After being denied at both locations, I decided to look and see exactly how far they were from my house.

The two sandwiches places were mapped out to be five miles away and searching around the sandwich site, I didn't see anything that restricted delivery mileage and it seemed it should have that information.

Your website is the portal to your business and what you offer to customers. So does your website deliver the truth to customers?

Are there old promotions hanging out on different pages? Take an hour and go through your landing pages to make sure that you are still honoring the offers on the site. Trust me, if there’s a deal available online, a customer is going to find it and ask for it. If you find anything that’s old or out of date you should change it or update it.

Are the terms and conditions clear? If a promotion requires new customers to send you a picture of them talking into a banana like a telephone, then make sure you put that on the website. If a customer understands the things that have to be done to have a special deal they can make their own decisions, then it builds transparency between you and the customer.

Most customers can understand why or why not a company can do something as long as they don’t try to hide the reasons and requirements behind it. How do you make your websites and promotions transparent for customers?

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