Do’s and Don’ts of Using Color on Presentation Slides

When it comes to creating our slide presentations, concerns are usually focused on making the slides entertaining and informative. Basically, our main goal is to not cause death by PowerPoint. When we start putting our slides together we start to think of ways that we can make it more interesting and entertaining to our audience. We have all been guilty of breaking the rules and over animating or putting far too many graphics on our slides. The temptation is there to make your slides bright and colorful, but you could be doing more harm than good.

The first thing you have to know when it comes to coloring your slide presentations is to know what colors are complimentary. Just like in fashion, you want your slides to be appealing to the eyes of your audience and you don’t want your colors to clash. If you wouldn’t wear bright yellow pants and a lime green shirt (which, please do not do this – ever) why would you want to make people look at it on a slideshow? Use a color wheel if you want to double check yourself to make sure that your colors complement each other. On a color wheel complimentary colors are across from each other – for example, in the link above, you can see that red and green complement each other.

Once you know what colors complement each other, you can start adding it into your presentations. Remember to use dark text with light back grounds or vice versa. Trying to stick yellow text on pink backgrounds will only give your audience a headache. Your goal with a slide show is to make them look at your slides. The last thing you want is for them to go running from the room screaming, “My eyes are bleeding!”

Extra Tip: Pick one combination of colors and stick with it throughout the whole presentation.

There is an entire psychology about color and how the colors that we see can evoke certain emotions in our brains. Red is associated with energy and power, whereas yellow is associated with joy and happiness. Knowing how the colors might affect your audience will help you know which colors might be the best combinations to use.

You can spice up your presentations in a number of ways, but be careful when you start throwing colors and graphics into your slides. Slides should make your audience pay attention, not make them think that you are completely nuts. How are you using color in your slide presentations? Are you playing it safe with all black and white? If you are using color – how do you decide what colors to use?

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