Webinar Marketing II: Writing the Press Release

Not every press release is created equal, at least not in the eyes of a search engine. If you decide to market your webinar through a press release, knowing how search engines work is critical. Below are some tips to help your press release rise to the top of the list when some company executive or manager surfs the web to keep up with the newest thing in the field.

  1. Use keywords in the title: Remember no one will be using the word "webinar" in their news engine search. If your company is well known, they may be looking for news on that as well. Use something like "Spud Corp. Offers Webinar for Hazardous Waste Engineers Handling Toxic Organic Compounds".
  2. Repeatedly mention keywords in the first paragraph: The first paragraph is where search engine rubber meets the road. It where they decide what the press release is all about. Use as many alternative spellings as you can, just in case a searcher might use "computer" instead of "IT". Whatever you do, don't use any keyword more than five times because the search engine then begins to think this is commercial span as opposed to a real news item.
  3. Put a worded hotlink to your site in the first paragraph: Most business news readers only scan the first paragraph, so no matter how much you want to put down all the info and then put the contact link at the bottom of the page. Don't do it. Associate your link with some well worded prose in the first paragraph where it is more likely to be seen and in such a way that it does not look like "marketing".
  4. Put some keywords in your hotlink: Search engines actually read the words in your hotlink not only to determine how to rank your press release, but also see if your landing page (which should be the webinar registration page) should be listed on the search engine.
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AccuConference | Growth of VOIP Benefits Video Conferencing

Growth of VOIP Benefits Video Conferencing

As Voice over IP becomes part of the everyday workplace, other benefits of this technology are also being discovered. For example, businesses are discovering unique ways to save money with VOIP technology, including savings related to adding/moving a telephone for a worker, and lower long-distance costs. At newer facilities, IT personnel can also run fewer cables to workstations (sometimes just one instead of two or more) also reducing costs.With one cable to a workstation instead of several, installation costs can drop by almost half.

Also, since VOIP customers have this technology available, they are seeing reductions in the cost of teleconferencing and videoconferencing. Traditional teleconferencing can cost six to twelve times as much as VOIP teleconferencing. Other savings are being seen for videoconferencing, which can run $200 to $300 per hour for traditional videoconferencing sessions.

However, the transition to VOIP isn’t all roses… voice-over-IP projects take more than twice the time for planning, installation and training than originally expected, according to recent research. However, once implemented, the benefits are significant, and well worth the difficulties associated with implementation.
Since these technologies are so new, it will be awhile before actual data-driven research can point definitively to the amount of savings that convergence and VOIP technologies will provide. However, those leading change are quick to point out that these technologies “improve worker productivity with unified communications and mobility integration”.

References
http://www.webwereld.nl/articles/40308

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