Regain Audience Attention

Hopefully you've never experienced the feeling, but for most of us who have given a presentation, we've had at least one moment where we could feel the audience's attention slipping through our fingers.  So what can we do when this happens?  (And no, bursting out into song doesn't work… I can tell you that for sure.)

We don't have hurry to the end, or pack it in when we start losing the audience's attention.  There are things we can do to bring them back under our spell.  The Eloquent Woman blog has some pretty good tips for us.  And even though they are for presenting in person, they can be used in our conference calls as well.

Get Out Into the Audience – All right, so we can't do this literally, but the Eloquent Woman does have a point.  Once the audience has mentally put us in a box, they pay attention quick when we step out of it, and walk around the room.  We can do the same with our webcams.  After fifteen minutes of our head and shoulders, why not tilt the webcam, stand up and step back, showing our full body while we talk.  It's different, more dynamic, and will wake a few participants up. 

Gesture – Again, another tip best used on a video conference, gestures help focus our body language to fully support what we're saying.  And again, a gesture here or there will help break up the monotony of just our heads talking.  Of course, we need to stay aware of what can and can't be seen on screen, and we should remember to keep movements a little slower and smoother than normal to avoid blurry or choppy video.

Get the Audience Involved – Finally, something that's perfect for a web conference.  We can talk about our chosen subject matter for hours, but we should never forget the point of our presentation is to educate the participants.  At random times, it's good to stop and ask questions.  We can ask specific people—waking up all the others—or ask the group in a poll.  A versatile part of a web conference is the chat feature.  Encourage people often to type in their comments or questions so you can stop to give the answer, or work it in on the fly.

How do you regain your participants flagging attention?  Leave a comment and let us know.  Also tell us if random singing has ever worked for you or anyone you know.  (I'm telling you, it doesn't!)

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AccuConference | How to Spoil Your Audience

How to Spoil Your Audience

I’m an addict for television spoilers for many of my favorite shows. (I’ve been doing confessions a lot lately, but they are fun). It makes me crazy to not know idea what is about to happen to my favorite couple or if the loner character will finally find love. I have to know everything – it gets me invested, it gives me something to look forward to. It makes me want to count down the days until the show premieres. It’s a reason why season finales are often filmed with cliffhangers – because it generates the “oh my God I can’t wait” factor for the audience. Take my brain candy show, Gossip Girl, for example: at the end of the last season, the final scene was a shot of a positive pregnancy test, but no clues as to who it might belong to. I have been biting my nails all summer and with spoilers coming out, I’ve been hoping for some clues. (Alas: there are none. This secret is locked up tighter than Fort Knox.)

Create that nail biting experience for your audience.

Take it from Alan Ball – it’s all about marketing. The Trueblood writer is a genius at cutting and editing his promos to get you excited about next Sunday. When you start planning the meeting, event, or conference call you have to give the potential attendees the highlights and move on. You want them to read a headline or a bullet point and wonder, “What’s that all about?” They need to want more.

Don’t be afraid to tell them why it’s worth their time.

Most shows start to advertise messy promos reminding you of the new season before the new season starts to film. The team over at the CW Networks will take the most delectable highlights from the recently concluded season and use them as a marketing tool so that you have the show on your mind. In your reminder emails, send out highlights from a previous event, the link to the old live blog stream, or a compilation of what other people said about your event.

Sneak peeks are the spoiler junkie’s favorite thing.

I love that Grey’s Anatomy releases a number of sneak peeks the week before an episode airs. A lot of times, for season premieres or finales you will get to see the first 5 to 8 minutes, but they always cut off at the part where I’m on the edge of my seat, about to scream at the screen. In invitations or reminders, include enough attention, but back it off. You want them to bite their nails, remember?

Above all – deliver.

If you’re going to promise me an “awesome” promo or an “unforgettable” episode – you better deliver; otherwise, I could be tempted to think twice about choosing to watch your show the next week. The same goes for your presentation – you can spin it, build it up, tease that it’s awesome all you want, but if you get in front of the audience and it isn’t exciting, then you’ve let the audience down and they will think twice about attending your next event.

As a spoiler addict I want – no I need – to prepare myself for what to expect on my favorite shows. I can’t stand watching most shows without something to look forward to. Your audience wants to look forward to something too, so give them that little something. What are you doing to spoil your audience?

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