Why a Follow-Up Email Works

I have done business with a particular insurance company for about seven years now. I’ve never shopped around and I know that there are probably other companies out there who could give me similar coverage for a better rate. With two vehicles and a renter’s policy, our insurance each month is probably on the higher end of average, but I write them a check with a smile on my face.

The other day I was reminded why I stay with that company. I checked my email, just to see this note:

Subj:Hey Girl:

Hey Miss Maranda, {A recent referral to them} name just popped up on my screen and it made me think of you. I hope all is well with you!! We just don’t email and talk like we used to when you were {with another company} so I’m just stopping in to make sure everything is going okay.

Quick, simple, to the point, and it made me smile. She didn’t ask me for additional business, nor did she try to include any additional services or sell me products through this email. She simply asked me how I was doing. This is an excellent follow up email simply because there was no reason for it except that she was reminded of me.

Are you doing that? We all have memorable customers (I know I have) and the human brain will remind us of these people on occasion. When a customer pops into your brain, are you doing anything about it or simply asking yourself Hey, I wonder how they are doing up there? It’s not to sell anything; it’s to establish a relationship with your customer because it’s important to do so. I know that I’m not the only customer my insurance agent deals with, but with this wonderful member of the agents team thinking of me, it makes me feel like I really have made the best choice in my auto and renters insurance.

What does work for them is that the email reminded me I need to get my homeowners insurance quotes from them. So even though she didn’t mean to, she just generated some more business for her company. Are you sending your customers follow up emails when they cross your mind? Do you use them as an opportunity to pitch new ideas or simply as a way to reach out to them and see how they are?

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AccuConference | Kindle App Updates – and how we helped.

Kindle App Updates – and how we helped.

About six months ago, someone in our office sent an email to the Kindle/Amazon folks about a feature that would make their application even better on the iPad, specifically suggesting the ability to show books in two columns instead of one. The application team wrote back and said, “Thanks, we’ll look into it for you”. Today, on the new update for the Kindle application, guess what we have – two columns.

This is really cool to us, because while it may not have been solely our idea, they fixed our problem. Now, maybe there were a lot of people who were trying to decide between iBooks and Kindle for their ebooks, since both have a great reading experience. Maybe there were a number of people asking Kindle about this option. Personally, we like to think ‘you’re welcome’ when you open your update Kindle application.

Another update on the application is the integration of Shelfari.com into the books. This is really cool and finally there is an ebook app that integrates social interaction with other readers. There are several things that are shared within the app and it's just the beginning.

I think the folks over at Amazon are trying to beef up the social aspects of their e-reader application and give people the ability to share what they are reading. Not only is that good for them as a company (because many of us love to Tweet) but it’s great for authors. A very good friend of mine has his first novel available in the Amazon store and if someone new tweets about reading it, and that tweet encourages their followers to read his book, it helps him.

Since authors are, in essence, a brand, he could then find the people who are reading his book, see what they thought and engage in conversation with potential and current readers.

So check out the new Kindle update for the iPhone and iPad and when you’re enjoying the smooth and ease of that two column reading page… you’re welcome.

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