Week two of our blog post series. This one is written, produced, and directed by our very own Laura Lee.
Things at Accuconference are good these summer days. I’ve been moving up in the world of telecommunication, having been recently upgraded from the conference room table that I shared with fellow intern Kaitlyn to my own desk, complete with lamp, monitor, and a great third floor view of the parking lot baking in this 100+ degree weather. Things are great. I am learning my way around the building, with the bank being on the main floor and the the deli housed up on the sixth floor. I am pretty much set, and if they would allow me to I would set up camp right under my desk. That would save me the gas money! Rumor has it that the building management here gives out free hot dogs around the fourth of July, and to a cheap college student who’s survived finals week on Ramen and yogurt, this is heaven. I’m learning a lot about what I would like to do for my own career by being in a professional environment day in and day out this summer. I’m realizing that the environment here at Accuconference is dissimilar than anything else I’ve experienced. (You might have guessed that after you read about the free hot dogs). The culture here is different. Of course, the setting is professional, but the atmosphere is implausibly laid back. Whether its people playing practical jokes or ordering lunch together, this place is thriving with goodwill.
I swear to you: I have not made coffee once. (Okay, I made it one time, but it was for Kaitlyn and she’ll be getting the bill later). Instead of grinding beans in the office break room, I’ve been writing up news articles, like the one I wrote about a Fortune 500 company’s recent moves to becoming one of the first that relies solely on alternative, renewable energy. I have even tried my hand at writing a press release. (Epic, epic fail. Hey, practice makes perfect right?) I’ve also contributed to blog postings on the company’s website. Take that, world. It’s good to actually feel of value to people.
This company gets creative with their marketing strategy. Every business should, but when you deal in a market that sells conference call software, it’s either sink or swim when it comes to creativity. Therefore the people here strive to be up to date on the newest marketing ideas, especially on the internet, which has become the platform for everything. Ever counted how many times you hear the phrase “just Google it” in one day? I hear it about 20 times a day. And no, it’s not because I hang out with a bunch of unintelligent people. It’s amazing how quickly the internet changes- just last week the VP of Marketing at Accuconference let break with the news that we needed to change our tactics, because the way we were currently marketing was already outdated. As a Marketing major, I am seeing that in my own career I will be forced to be flexible and be ready to change my tactics at a moment’s notice if I choose to follow a path delving into search engine optimization. To be honest, that thought is a little unsettling. But it’s cool to see this kind of stuff come to life, off the boring print from my school text books.
Was Marketing the right major for me? Am I the type of person who can succeed at this? I have a hunch that I will get a pretty good idea this summer interning. As long as I don’t fry in the heat! And with the right amount of luck, I just might become the next marketing queen of the world. (That would take a lot of luck!)