Does Your Customer Service Measure Up?

Measure Up

The Seattle Post-Intelligencer has an article by business coach Maureen Moriarty provide a nice "next action" list for companies seeking improved customer service marks from their customers and their own employees.

"Many companies espouse that they provide great customer service, but few deliver. The inconsistency often stems from a failure to model it internally. The quality of customer service that co-workers provide to each other invariably shows up with outside customers.
Sadly, not all co-workers treat each other with the same kind of respect and care that they treat their customers. Perhaps you've heard the relationship advice of, 'Treat your spouse/partner as if they were a guest in your home.' With co-workers (not unlike spouses), there are times we forget we are all rowing for the same team!"
Customer Strategy talks about research released by the Ken Blanchard group that reports that good customer service and developing good customer loyalty are not high priorities for businesses in the UK.

"Despite the fact good customer service could provide an all-important competitive edge in the current economic climate, when asked about their key employee development concerns in Blanchard's annual Corporate Issues Survey, only 10% of businesses identified it as their top management challenge for 2008. Overall, only 38% recognised it as any kind of priority at all, a 10% drop on 2007 survey responses.

Peter Brent, who overseas Blanchard's 'Legendary Service' customer service training in the UK described the figures as shocking."

And the Chicago Tribune talks about Zappos.com's newest effort to weed out uncommitted workers to improve their customer service experience.

"It's called 'the offer,' and here's how it works: About one week into a training program that every headquarters employee cycles through, someone steps into the room and asks the group about their experience so far.

'Is this living up to your expectations?' the trainer asks. 'Is this the right place for you? Because if it's not, we definitely have something for you, it's an early-resignation offer. We'll pay your time so far, plus a bonus.'

Zappos offers $1,500 to anyone who wants to quit, up from the $100 offer when it started the practice three years ago. Between 2 percent and 3 percent take the money and run."

I thought these articles were very insightful, especially in light of several customer service situations I experienced this week. One was stellar, establishing me as a very satisfied return customer, and the other? Not so much.

It got me to thinking, do we as small business owners (or even employees of larger companies) really know what it takes to retain our clients and customer? And do we realize how important retaining satisfied customers will be to us in the long run? Especially during this season of reduced economic growth?

What do you think?

blog comments powered by Disqus
AccuConference | Live Streaming Funerals – Great Idea or Inappropriate?

Live Streaming Funerals – Great Idea or Inappropriate?

Last year when my friend got married, I wrote about broadcasting your wedding through a video conference. It wasn’t such a crazy idea – we use video conference services now all the time. Just like FaceTime, video conferencing is being used to connect families who are millions of miles away, and we’re fine with that.

Now imagine your feelings that if you’re going through the process of planning a service for a departed loved one, and a funeral employee asks you if you would be interested in the streaming package. Curiously, you inquire to know more and the director tells you that if you have family scattered about the country, instead of missing the opportunity to say their goodbyes – now, they can be conferenced in with the rest of the family and view the services from their home. Live streaming of the funeral services could include something like this:

  • Video stream of the entire procession, invocation, and eulogies.
  • Interaction with family members through chat.
  • Invitation only or password protected services.
  • Order a CD of the services when it’s over to keep or to send to family members who were unable to attend.

Now, I know you may seem a little creeped out. I was at first when the idea was brought to me. It seemed inappropriate, morbid, and just inconsiderate. But then I thought about it in a different way.

Do you remember when Ronald Reagan died? For days on end, we were glued to our television screens to watch the procession through the Capitol rotunda, and then to the television to watch the motorcade escort the former President to his final resting location. Most of us can remember the faces that two somber little boys wore as they escorted their mother, Princess Diana, to her funeral. In fact, Princess Diana’s funeral is the highest rated funeral of all time, followed by Michael Jackson and Ronald Reagan. 31 million people tuned in to watch Diana get laid to rest.

Since 1997, there’s a new technology that makes watching news coverage of events easy – live streaming. (PDF) MSNBC reports that their streaming of Michael Jackson’s funeral service was greater than that of the day President Barack Obama was inaugurated. So what does this say about how likely we might be to accept the streaming of funeral services?

We have no problem tuning in on our televisions or at our desks to watch an idol that we admire be laid to rest. Clearly, the numbers prove that. So why then does the thought of streaming a funeral of someone we truly knew and care about seem tasteless or wrong? Last year, my dear grandmother in South Carolina passed away very suddenly, and there was no way I was going to be able to afford to fly out with that short of notice. (Don’t let bereavement discounts fool you, folks, it’s not that much). Sadly, I had to miss her funeral and the opportunity to say goodbye, or see my family.

What if there would have been a way for me to join the services virtually? Would I have taken the opportunity? I’m not sure if I would have or not – despite the fact that I have watched the coverage of a number of funeral services of famous people, I’m still hesitant on if I would want to see that with someone who was personally near and dear to me. That’s probably just because it’s such a new idea and something that I don’t think we see a lot of. If we were to take part in the live stream of a video conference of a funeral once or twice, we might feel differently about the perceived inappropriateness.

Considering we watch funerals on mainstream media for people we don’t know, what drawbacks do you have to joining a funeral for a friend or loved one in a virtual set up, if you have any? Does this seem like a strange or outlandish idea to you? Let me know in the comments below – maybe we can figure out some situations in which this would work and some that it wouldn’t.

Thanks to Troy Claus for getting me thinking about this. I was a little surprised when he first mentioned it, but once I started to think about, I wondered what the difference between watching the funeral of a stranger on TV is between watching a friend or relatives services on your laptop.

blog comments powered by Disqus