Mississippi River Flooding Teaches Us about Communication

Tonight, it is forecasted that the Mississippi River will reach record flood stages in many places. For weeks, the residents in the 100 year flood plan have been urged to evacuate, including areas like Memphis in Shelby County, Tennessee. Interstate 40, the major route between Little Rock, Arkansas and Memphis has been closed for nearly two weeks due to flooding concerns. As the river crests and the waters run to the south, areas like New Orleans have been put on alert for potential record flooding.

In an emergency, communication is crucial to both residents and law enforcement. Communicating in a disaster requires constant updates of information and when the communication breaks down, it can be hard to keep the information flowing between local agencies and residents. It’s a combination of preparation, notification, and support that keeps people safe and gets the information out.

Planning - Preparation will save lives in the event of a flood. For example, weeks ago, the Shelby County OEM issued a notice through the National Weather Service that notified residents they should pack up important belongings and be ready to evacuate their homes at a moment’s notice.

Lesson Learned: The sooner you can get a date and time for your conference call set in stone, the better. It will give you plenty of time to get the information out to the people you want to invite to your conference call.

Notification - Using the media is crucial to saving lives in the event of a flood, and not just local media – it’s about communicating emergency messages where the residents are going to be reading. This includes Twitter, Facebook, and online through different services. Many highway departments are using Twitter for updates about flooding and road closings, including Arkansas and Tennessee.

Lesson Learned: Use different sources to get your information out to the people who need it. Email, Twitter, and Facebook are great ways to advertise your next conference. You can even build a registration page so that you can collect information from those who plan on attending.

Support - The Federal Communications Commission implements emergency procedures in order to keep 911 and other systems up in the event of an emergency. It is imperative that emergency services are still available and that people can get any help that they need.

Lesson Learned: Get to know your conference call provider. Call their customer support and see how long it takes for them to answer and see if you can get someone to explain the different features. Get a name out of someone and see if they are willing to be your contact person in the event of needing support. (If you need a conference call service that will do that for you, give us a call, and we’ll help you out.)

We can all learn a lot from the way the OEM handles a situation – planning, notification, and support. What are you doing in your business to prepare your participants for your next conference and let them know what is going on?

Photo Credit to ilovememphis @ Flickr

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