Politics in a Digital Age – Reaching More People Far and Wide

Most people can admit that social media and mobile devices have revolutionized the way we communicate, receive news, and stay updated on events. Digital communications became a central part of the 2008 US Presidential elections as candidates took to Twitter and users chronicled their experiences through various social sites like Twitter, Facebook, and Flickr.

Another trend in politics that emerged in 2008 was the popularity of hosting teleconferences as town hall meetings. AccuConference personally hosted some of these media and informational meetings for political leaders and in our experience we have found them to be powerful for politicians for three big reasons.

  1. You can reach an audience that may not be able to physical attend. Hosting a conference call instead of a physical meeting lets those who have busy schedules or can’t leave their homes have an opportunity to have a more personal connection with the candidate.
  2. We’ve found the most popular type of conference with politicians is the operator answered call, where we can collect name and information from the callers. This information is stored for review at a later time, giving the staff the ability to contact those who attended after the conference is over. You can alert them to upcoming events or invite them to another conference call with the politician.
  3. Conference calls allow for moderated question and answer sessions which allow for more people to get the opportunity to ask a question. In politics, the people have to know that their elected official is concerned about the issues that closely affect voters.

When it comes to the trends in politics, there’s a clear move towards using the avenues that will reach the most people. We suspect that more politicians will be using conference calls to host media and town hall events in the upcoming 2012 election. If you’re a political organization considering using conference calls, contact us and let us show you how we can help you take advantage of new technology during this election season.

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