Press Conference Management and Etiquette (For Everyone)

As a baseball fan, we recently had a very exciting thing happen for the Texas Rangers. Japanese pitching sensation Yu Darvish signed a six year deal to come to Texas and play with our Rangers. During the announcement press conference, I noticed something that was really pleasant - everyone involved did a great job of explaining the feelings of the baseball club, and speaking for the not present Darvish.

I've heard bad press conferences where everyone speaks over each other and it doesn't seem like there's any information, but this conference went very well. There were some things I noticed during the conference that stood out as some best practices for press conference management.

  • Define an overall message of the press conference and stick to it throughout the press conference. Press conferences are supposed to promote the idea of cohesive thoughts and show how different individuals, departments, or agencies are working together.
  • Everyone has a specific topic to discuss and they should stick to it. Let the people who are in charge of certain departments speak on those departments - it builds trust with the reporters and the audience.
  • Don't talk over each other. Commenting officials should answer the questions related to their topic.  If you speak up when someone else is talking {because pauses can get confusing} save your point until the first person is really finished.
  • Show some love to the reporters in the back. When taking questions, make sure you take some from the reporters in the back. Smaller publications usually don't receive top billing at these kinds of conferences, so it might be a good show of faith to show a little love to the reporters in the back. 
  • Be thorough but respectful of time limitations.  Yes you want to answer all of the questions but in a crisis, you're working against deadlines as well. While it's important to inform the public of a situation it is equally important to handle the situation. Set a time limit (usually 20 or 30 minutes) and stick to it.


What do you think makes for a good press conference? Are there any specifics like these that you'd want to add, or do many things depend on the nature of the conference itself?

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