3 Incentives for Webinar Participants

The truth is that when people get what they pay for, they are more likely to come back and pay again. So what do you do when you’re offering a conference call with a signup fee? How do you promote the conference to make people feel that their twenty or so dollars, as well as their time, is a worthwhile expenditure?

Offering incentives for signing up and ultimately attending the conference are great ways to get the word out about your event.

Why Do Incentives Work?

Incentives work because I am going to do something that benefits me. Rewards teach us to get positive outcomes for certain actions and the more someone benefits from an action, they more likely they are to repeat it.

Incentives have to be tailored depending on the audience but studies on the impact of rewards show they are still effective.

Provide Webinar and Conference Call Recordings for Download

As the presenter you want participants to create a buzz on blogs and on social media networks. We recommend that once the conference is over you provide the recording to participants so they can review what they might have missed.

  • Send them a copy of the full conference and prevent unauthorized sharing by password protecting or encrypting the file.
  • Our favorite tip is to set up the conference to have a dial in playback option. This will allow people with the registered conference code to call in and listen to the recording as often as they like.
  • You can also send them small portions of the recording and encourage them to share those through social networks. (Take a look at SEER Interactive and how they use their YouTube channel to share portions of large events to get people talking about their tips.)

Host a Contest During the Conference

I went a conference last year that awarded a huge travel package for the person who used Twitter in the most effective way to engage with the speakers and other conference attendees. It was a sweet package (airfare, hotel, limo services) and everyone wanted to win it. The great thing about the contest wasn’t just to “tweet the most” but to “tweet the best”. Contests like that boost your engagement you’re your participants and gives them a reason to talk. If you don’t have the money to provide a travel package – give away something like an iPod Touch, an iPad, or the latest Kindle.

Hook Up With a Sponsor

Find a company that sells a complimentary item to yours and provide a purchase incentive. Basically, it’s a “attend this hot dog webinar and get a free packet of ketchup!” kind of deal. Since hot dog webinars aren’t exactly at the height of popularity, here’s a more practical example.

SEOMoz is a leader in the field of SEO tools and they consistently partner with companies that provide complimentary services to theirs. For example, SEOMoz will sponsor a webinar where the presenter is someone for an SEO consulting service (like SEER) and the presenter will talk about SEOMoz tools on the webinar. It works for both companies as they get exposure and to use a powerful voice.

It’s a partnership that works for the sponsor and the presenters. Participants are signing up for the webinar so that they can see your presentation and to get a little something extra.

Bonus points if you get your partner to promote the webinar on their site.

Incentives are a great way to get people to sign up for your conference call as well as getting them to share and engage in conversation. Once you can get people on your conference call you have an opportunity to convert them all into regular, happy customers.

How do you entice people to join your webinars?

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AccuConference | Quality or Quantity

Quality or Quantity

I took part in #blogchat on Twitter Sunday night and an interesting conversation arose from @prosperitygal who asked, “Do you think you have to blog once a day to be a “real Blogger?” This is a great question because it comes down to objectivity.  Everyone is going to have a different take on this question.  It really depends on how you feel about blogging and why you are blogging. 

Some people feel that there is no such thing as a real blogger because anyone with a blog and a keyboard can call themselves that. Others will tell you that posting everyday will count as content and boost your rankings, and while that is very true, I have to say I disagree.

I think that bloggers have a responsibility to say something meaningful. My mom always told me that if I was going to speak up in a conversation, I needed to make sure what I said was relevant. Basically, that I shouldn’t try to speak just so I could say “okay, I spoke, check that off the list.”   Look at Outspoken Media – the team posts something new every day, but for me, it’s always a good read. There’s always an underlying thought or a greater conversation to be had.  They don’t post blogs for the sake of posting blogs. Maybe you dislike Outspoken Media; maybe you’d rather gouge your eyes out than to see one more post – that’s why this is such a great question. 

You can also take a look at UnMarketing, who has had 5 posts between now and back in April (one of my favorites being this one about blogging frequency). Both of these sites are top notch blogs in my opinion, but they both have different styles, and I enjoy reading both blogs. 

When it comes to blogging, I think its quality over quantity. I don’t care if you post on your blog once an hour, as long as it’s written well and has a purpose. It’s very easy to talk about creating “good” content but I don’t feel like that phrase really has a meaning, because what is good to me may not be good to you. If you post once a week and I like what you have to say, I’ll keep coming back.  Personally, I think that hitting send and putting something on your blog, just so it makes your analytics happy is a waste of time.  Sure, I might read it for a few days, but once I realize your content bores me, I won’t be reading it anymore. 

For me, a “real” blogger is someone who can make me think, make me laugh, or make me cry with every post. We are all victims to our hits and misses – things we think will be great, but it didn’t warrant a lot of traffic, but I honestly think that in the end, it’s what you say and not just how often you say something. 

In the end, my rules don’t apply for everyone, but I truly feel like it’s a great writer who makes a blog, and not how often they post on their blog. What do you think? Is it quality or quantity that keeps a reader coming back for more? 

 

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