AccuConferenceAccuConference

Jul
20
2007
Strategic Communications: The Key to Project and Business Success Accuconference

How many times have you or your team been involved in a project, no matter what the size, and had someone come out of the blue or get some unexpected bad news at the last minute which puts your project, all your hard work, and careful planning in jeopardy?

Chances are you forgot to put a key person in the information loop. This person could be as big as the CEO of the company or as seemingly insignificant as the kid in the mail room.

Unwittingly leaving a key person in the dark is a classic and chronic problem faced by all managers and project teams. One way to overcome this problem is to leave nothing to chance and develop a communications plan……and put it in writing! But don't just do this in a vacuum because one person is never able to think of all the people that might need to be put in the loop.

A good communications plan is a team effort. Different people know different parts of a project or problem. It never fails that each person on the team will come up with different contacts that they know who have critical information that you will need. Sometimes these people can help you or can come out of left field and kill your efforts for one reason or another. It is important to keep these contacts in the communications loop and use their collective knowledge for your project's success.

Putting together the master list and prioritizing the people on it is the next step. We'll talk about that in our next blog post.

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