AccuConferenceAccuConference

Jul
23
2007
Strategic Communications: Who Needs To Know What When Part II Accuconference

When you forget or omit an important communications link and have a breakdown in communication, problems occur; and sometimes they are so big they take an entire project down; and everyone loses.

So how can you stop this from happening? Well, nothing can ever be completely avoided, but you can minimize the possibility of a major communications breakdown by generating a communications plan spreadsheet that lists all of the tasks and associated deliverables and who is responsible for them.

Your spreadsheet should also include who is to receive whatever product that task produces, whether that be an invoice generated by your accounting department, a status report for your upper management or a regulatory agency, a software tool to automate a piece of equipment in your company’s chemical plant, or a highway overpass for your customer.

In addition, your document should indicate who needs to approve the deliverable and how frequently along the way that person needs to be kept informed on its progress. Such a matrix of tasks, people, and frequencies of communication helps keep you focused and keeps you from forgetting who has to know what when and prevents you from tiring out your key people by spamming them unnecessarily.

Strategic communication will be your key to success!

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