Have you gotten on a conference call and the moderator hasn't dialed in yet? You called on time or maybe even a few minutes early, but you were waiting and waiting. Hold music is soothing, but when you are a multi-tasking executive your time is valuable and it appears it is being wasted by someone else!
Think of a conference call as a face-to-face meeting and present yourself accordingly. For all of your conference calls, I recommend that you, the moderator, call in at a minimum of five minutes early. This allows you to personally greet each participant as they arrive. It also gives you a chance to chat with the early attendees and break the ice.
If you are web conferencing and have your Webcam set up, don't use the few early minutes to apply makeup, comb your hair, or review your notes. Be smiling and ready to welcome each attendee with your eyes focused on the camera. Don't be caught off guard!
I also recommend that you check yourself in your webcam 10 minutes before your call starts to make sure you look the best you can. Once you're ready, forget about the camera and just consider the camera lens as the eyes of your participants. There is something welcoming about dialing in and getting a personal greeting from the host or seeing a smiling face.
Remember many attendees to your call will phone in five minutes earlier than the scheduled time of the call, so be on five minutes before that and start your teleconference off right!