Transcription services may be at an extra cost but there are unique benefits to using them that you might not think about. Usually, we think about transcriptions we think about them for medical purposes or legal documentations of conversations and while these are great uses of a transcription there are many more reasons that adding this service to your conferencing routine can benefit your business in a number of ways.
Here’s a couple of other ways that AccuConference customers are making transcriptions a part of their usual conference calls routine.
- Any conversation that is “on the record” should be transcribed so that there is no deviation from what was said. Recording your conference calls is one way to get extra posterity for conversations, but a transcription can be sent out to those who want to keep written documentation.
- For videos not only are you making the content within in the video able to be crawled by search engines, you’re also providing an easy way to mark sections for editing. If you’re reviewing a video and need to send a few more notes over to the editor, you can transcribe the text with a timestamp feature and highlight the times that require additional review. This makes it easier for the editor to go into your video and make quick changes. The process speeds up when the editor doesn’t have to go searching for phrases and gestures to remove.
- Under Regulation Fair Disclosure mandated by the SEC in 2000, requires that any information released to investors or analysis must be made public. The purpose of the regulation was to even the playing field between all kinds of stock holders and prevent the large investment companies from getting a “heads up” on information that could affect stock prices. Regulation FD requires broad dissemination to the public of stock information and is usually done by conference call playback or by a transcription.
- News stories are optimized for mobile devices when you include the transcription of the video together. I check my news applications constantly and I am more likely to “read” a story than to stop and watch the accompanying video on my phone. It will also make your news stories accessible to people who do not have the latest smartphone technology or have access to cool tablet computers.
- Did I mention that the content of your conference call suddenly becomes searchable? Imagine that you get an opportunity to host an incredible interview with someone and you upload it to your website and hope that people are able to find it. If you can post the text on your website somewhere your interview content can be returned as a result in Google search.
What useful things can you think of for having conversations transcribed?