People are participating in business projects and buying and selling goods and services with other people who are located all over the world by way of the internet. Shoppers can often find great deals. However, let's say the owner of a website located in Asia refuses to give you a refund and the thought of spending a substantial amount of money and time flying to Asia to settle the issue in court or with a mediator seems a little silly since the item cost you twenty-five dollars.
Perhaps in the future it will be common place for websites to offer mediation to settle disputes with customers by way of video conferencing. Now the idea of solving the problem for low cost items and services with far away companies is more realistic.
Mediation experts claim that utilizing video conferencing for disputes can provide more effective emotional communications than the telephone. Also, the participants are less likely to be intimidated by the physical presence of the other person.
In the future, instead of shoppers sending numerous intimidating or nasty emails to website owners perhaps a video conference meeting where each person realizes the other is an actual human being and not just a writer of emails will help resolve issues.