If you have customers in different parts of the country or even different parts of the world, you have likely conquered the difficulties of routine communications. But what do you do when a customer has a very specific query about a product, one that cannot be answered in a quick e-mail or 10 minute phone conversation?
This is one area where web conferencing can help. You can use this technology to address the issue yourself and if you need to include colleagues, and none of you needs to leave the office.
Before you initiate a web conference, make sure that the client in question is web-savvy enough to participate. You don't want to set up a web conference only to find that your goal of helping a customer cannot be met because that person is unaware of how to use their computer or the internet. Depending on you area of business, you may be able to use this as a teaching opportunity, getting your client up to speed and answering their questions at the same time.
A web conference is not just a way to answer any questions that pop up when someone uses your product, it is also a way to impress them, with your knowledge and customer service skills.