Laura Lee Interns at AccuConference: Week 2

 

 

Week two of our blog post series.  This one is written, produced, and directed by our very own Laura Lee. 

Things at Accuconference are good these summer days. I’ve been moving up in the world of telecommunication, having been recently upgraded from the conference room table that I shared with fellow intern Kaitlyn to my own desk, complete with lamp, monitor, and a great third floor view of the parking lot baking in this 100+ degree weather. Things are great. I am learning my way around the building, with the bank being on the main floor and the the deli housed up on the sixth floor. I am pretty much set, and if they would allow me to I would set up camp right under my desk. That would save me the gas money! Rumor has it that the building management here gives out free hot dogs around the fourth of July, and to a cheap college student who’s survived finals week on Ramen and yogurt, this is heaven. I’m learning a lot about what I would like to do for my own career by being in a professional environment day in and day out this summer. I’m realizing that the environment here at Accuconference is dissimilar than anything else I’ve experienced. (You might have guessed that after you read about the free hot dogs). The culture here is different. Of course, the setting is professional, but the atmosphere is implausibly laid back. Whether its people playing practical jokes or ordering lunch together, this place is thriving with goodwill.

I swear to you: I have not made coffee once. (Okay, I made it one time, but it was for Kaitlyn and she’ll be getting the bill later). Instead of grinding beans in the office break room, I’ve been writing up news articles, like the one I wrote about a Fortune 500 company’s recent moves to becoming one of the first that relies solely on alternative, renewable energy. I have even tried my hand at writing a press release. (Epic, epic fail. Hey, practice makes perfect right?) I’ve also contributed to blog postings on the company’s website. Take that, world. It’s good to actually feel of value to people.

This company gets creative with their marketing strategy. Every business should, but when you deal in a market that sells conference call software, it’s either sink or swim when it comes to creativity. Therefore the people here strive to be up to date on the newest marketing ideas, especially on the internet, which has become the platform for everything. Ever counted how many times you hear the phrase “just Google it” in one day? I hear it about 20 times a day. And no, it’s not because I hang out with a bunch of unintelligent people. It’s amazing how quickly the internet changes- just last week the VP of Marketing at Accuconference let break with the news that we needed to change our tactics, because the way we were currently marketing was already outdated. As a Marketing major, I am seeing that in my own career I will be forced to be flexible and be ready to change my tactics at a moment’s notice if I choose to follow a path delving into search engine optimization. To be honest, that thought is a little unsettling. But it’s cool to see this kind of stuff come to life, off the boring print from my school text books.

Was Marketing the right major for me? Am I the type of person who can succeed at this? I have a hunch that I will get a pretty good idea this summer interning. As long as I don’t fry in the heat! And with the right amount of luck, I just might become the next marketing queen of the world. (That would take a lot of luck!)

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AccuConference | Webinar Marketing 101: How Much Should You Charge?

Webinar Marketing 101: How Much Should You Charge?

Believe it or not, nobody wants something for nothing.  If you look at any kind of event or class, virtual or real, no matter how much interest people have in it, if you don't charge money people stay away in droves.  Seems counter intuitive, but almost any kind of event where tickets or reservations are given out free-of-charge to potential attendees typically will have high no-show rates… on the order of 35% or more.  In comparison, when people have to pay real money, even if it's a relatively modest amount, no-show rates drop to 5% or less.

Another thing that people understand is that "you get what you pay for", especially in business or any kind of competitive arena.  People commonly mistakenly think that the cheaper you make something the more people will be able to afford it and therefore want to buy it.  When you are talking about information transfer, this just does not apply.  Believe it or not, in the information arena, your price tag tells people what you consider to be the value of the information you have to offer.  Make sure that what you charge is commensurate with the importance of the information you are providing and/or with the credentials of who is presenting the information.

In terms of the latter, remember… you would not expect to pay $5 to hear management tips directly from the lips of General Colin Powell.  If you saw that advertised, you'd think it was a scam.  On the other hand, some people would pay $100's of dollars just to hear him speak even if the topic was about something they were only peripherally interested in, just to hear his perspective.  So keep the credentials of who is making the presentation in mind when you set your price.

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