As technology has advanced, making on-line training and information exchange simpler and more interactive, and as businesses and users become more familiar with online distance learning technologies, the webinar marketplace has exploded. The webinar industry is expanding at a rate of 20-30% each year. What this means to you is that search engines that are already swamped with webinar offerings will soon be more than swamped.
Let's say your company wants to move into the training field, or some other information-provider-oriented area. Because the Internet can reach an international, as opposed to local, audience and everyone saves on time and travel, let's say webinars are being considered as the medium of choice. As we know, it's one thing to create a great webinar and another to reach the people who might want to take it, especially with the crowded, ever growing field of webinar providers.
Of course your company can always simply list the webinar on its website and hope someone randomly types in the right key words and goes down low enough on the list of links on their search page and then is intrigued enough by the byline to click on the link and decide it is just what they have been looking for.
It can cost big money to register for Google AdWords or some similar search engine pay-for-placement/click utility to shunt potential users to your company's webinar. But did you know you can get great visibility by sending out a press release through Business Wire, PR Newswire, or Market Wire? Releases to these news providers get picked up by search engine news sites like Google, MSN, and Yahoo News. And the cost is a generally very reasonable flat rate AND it stays visible to search engines for 21-28 days.
Every day, companies and executives surf these news sites using industry key words to find articles of interest and if you word your press release right, you could reach your intended audience more quickly (and cheaply) than you might guess.