AccuConferenceAccuConference

Feb
08
2010
What We Can Learn from TV Maranda Gibson

Television, sometimes affectionately known as the “idiot box”, for the most part shows us nothing about the world.  Reality television has given us glances into human interaction that promote backstabbing, immunity challenges, and fist pumping. Programs that show us the deeper sides of human emotions can be passed over for programs that are full of drama. (Two exceptions come to mind: “The Biggest Loser” and “Extreme Makeover: Home Edition”). TV is an escape and we don’t want to be “taught” anything from the things we do to distract ourselves from the stress of the day.

After the SuperBowl last night, CBS aired a show called “Undercover Boss”. The basic premise is a CEO of a major company immerses themselves in the day to day work of the average person in their company. Last night, we saw a CEO picking trash off a conveyer belt, collecting errant paper from a hillside, and steam cleaning port-a-potties. What things can we learn from this as business owners or management? I have some thoughts.

1.) Understanding your workforce will help you understand customers’ needs. Stream-lining processes, identifying understaffing issues, or changing the way things are done improves your productivity and directly affects your customers’ happiness.  Making it easier on the front line employee will help them make it easier for the customers.
2.) You can’t see the face of your company staring at numbers. Sure, numbers are the bottom line, and in the end, as the CEO it’s your responsibility to keep the company profitable. Remember that every “number” on the page is actually the face of someone who works tirelessly for you.

Did you watch “Undercover Boss”? Did you like it? I really enjoyed myself with it and I feel like it was trying to be socially relevant in a time when people feel like their head offices or CEO’s are a million miles away and have no real idea what goes on in their company. 

How are you going to connect to your workforce today?  

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