Where to Focus?

There are a lot of different reasons a company will host a conference call. It could be to announce a promotion, have a guest on the call, train, update company policy, you name it and a company can accomplish it with a conference call. One of the things that always have to be identified when planning a call is what approach you should take as the speaker. Should you take the “I” focus, or the “we” focus and what is the difference?

Some examples of I-Centric presenting will be when you say phrases that have a personal focus, like I have or I feel. In a We-Centric conference, you’ll be referring to a lot of things in the third person or using we. So how do you know what focus to take? As I’ve said before, on a conference call you only have the ability to use words and tone to set a mood.

Set the mood with an “I-Centric” presentation if you are:

Invited to speak on the conference call. You’re there because you have some information, and people want to hear how what you’ve done worked for you.

Accepting a promotion or a new position. You want to address that you’re excited and that you’re looking forward to working with everyone.

Presenting research you did. Sometimes, what you’re showing everyone is something that you’ve done on your own, so “I-Centric” words are completely okay.

Set the mood with “We-Centric” phrases when you are:

Accepting a promotion or a new position. Yes, I realize that I suggested you use I-Centric words for this situation also. The truth of the matter is anytime you accept a promotion or new position in your company is a time that you should enforce the ideas that you’re all going to be a team. It’s important that everyone walks away knowing you’re excited about your new position and that you look forward to collaborating with a new team.

Updating on company policy. When policy changes are made, it’s not just the employees who are affected. Everyone will be affected by changes in a company. When announcing them to a group of employees you need to make sure they understand that the management will not be immune to the changes.

Status meetings. When you’re just updating members of your company or group with where you stand on a project or just in general, you should take a We-Centric approach. Any good things that have stepped forward with the project, everyone has a small part of the success – as well as any failures.

The bottom line between using a We-Centric or I-Centric focus is that most of the time, you’ll want to use a mixture of both, and depending on what you have to say, it could affect the way you say it. How are you using “we” and “I” to set the mood on your conference call?

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