I first came across Mark Cuban's challenge on Seth's Blog and was intrigued. Apparently Cuban, the owner of the Dallas Mavericks, wants to stimulate the economy by investing in new and start-up businesses across America.
The way he's doing this is very dramatic and Cuban-like. He announced his intentions in a blog-post, and to be considered, you have to respond with your full business plan – yes, all of the private details – as a comment on same blog for all the world to see.
This seems like madness! He expects people to give their money-making ideas away for just a chance at getting some seed money? Cuban acknowledges that business plans may be stolen, but it's all part of a larger plan.
"If its a good idea and worth funding, we want it replicated elsewhere. The idea is not just to help you, but to figure out how to help the economy through hard work and ingenuity. If you come up with the idea and get funding, you have a head start. If you execute better than others, you could possibly make money at it." –Mark Cuban
Taken all by itself, the concept of "meta-franchising" (my new word I just invented… I think) simply through intellectual property distribution is genius. If someone reads about an idea on Cuban's site, they can duplicate it somewhere else and now we have two businesses thriving where before we'd just have one. And without a Cuban call to action, perhaps none?
Of course it's not about money for the billionaire – either receiving more or investing it -- I'm thinking he is doing whatever he can to get people motivated to go out and make money for themselves.
Posted by George Page, Communication Specialist