Should you limit the number of participants in your conference call? That depends on the purpose of the conference call. Perhaps you have never considered putting a limit on the number of participants in a teleconference because it seems like you would want as many participants as possible but then again you may want to consider a participant limit to be more effective.
If the sole purpose of the teleconference is to announce something and give listeners information that you really want them to know (and tell others), then you should allow any and everyone to participate. When you set up a teleconference as a way of publicizing new products and services, you may or may not want to limit the number of participants. On one hand, the more people you expose to your company and products, the better. On the other hand, you have to know that listeners will not feel special or singled-out.
Conference calls that are set up as a dialogue might benefit from a limited number of participants. Publicizing this limit will may make the truly interested sign up quickly. If you want time for the speakers and participants to take an in-depth look at a topic, then a limit will give them the opportunity to do just that. A moderator will still be needed, but that person probably won't have to do as much as they would if you had a large number of people involved.
We found an interesting educational site today. It mainly caters to governments and technology, but it is a clearinghouse for top-notch audio archives of niche-related teleconferences from 2007 and 2008. You can visit the Lorman Education Services site for the depth of selection and pricing.
What I found highly interesting was that the archived teleconferences were available for purchase some with price tags as high as several hundred dollars and available to buy as MP3 download or burned to a CD and mailed to you.
When you have a teleconference, don’t consider it a one time event. Take some time to archive it back on your website like Lorman has done, offer it free to prospects, or even offer it for sale on your website. You may find a brisk business in your “after-event” media that may surprise you.
Even if you don’t want to sell access to your previous teleconferences, an online archive that can be downloaded to portable media players or to computers will allow others to preview the quality of your teleconference events potentially raising attendance at your next teleconference event. Think about it the opportunities for your teleconference marketing are endless!
When you think of the type of people who utilize conference calling, businessmen in conservative suits with their ties properly positioned comes to mind. However, if Butler County sheriff Joe Gaddie gets his way, men and women wearing prison jumpsuits in the state of Kentucky will be participating in the world of conference calling.
Sheriff Gaddie wants to take advantage of the conference calling equipment which was installed three years ago in the courts in all 120 counties in Kentucky. It's an excellent way to prevent taxpayers from spending a lot of money transporting the prisoners back and forth to court and other destinations.
Here is why the local community may want to be concerned - the system has not been activated. This is a prime example of government agencies not understanding the huge cost saving benefits that conference calling can afford. Government officials in Kentucky and other states that are not taking advantage of the huge cost savings from using conference calling for court cases might change their minds by actually totaling up the cost for transportation and then deducting the cost to turn on their conference calling systems. Just the decrease in gas expenses and the overhead of the personnel costs of security staff needed to transport a prisoner to the court house may make county managers reconsider their uses of conference calling and actually look for ways to expand its use within the prison system.
Once you've tried holding a few audio conferences, you should consider doing more.
Your organization could sponsor an entire series of audio teleconferences. This is just one more way to improve your industry profile, communicate with clients and customers and spread the word about what you do.
Conference calls are great idea generators. So if you have one you are certain to get ideas for the next one and the one after that from the discussion. You will hear about or come up with new projects, initiatives, and resources after you've had the opportunity to get into dialogue with others in your industry.
You can plan your series to go with a yearly calendar, academic calendar, or to follow some other pattern. You could schedule conferences on a quarterly basis or on some other plan that fits your industry.
As the plan gains momentum, you'll find that more people want to get on board. At the start you will likely have to do a lot of publicity. It will be up to you to get those phone lines jumping and to find speakers, within or outside of your organization. Eventually you will be able to book industry experts who are seeking to join your conferences.
Conference calls are not just for work, you know. A basic telephone is, above all, a communication device. And there is no more important function of communication than that of keeping up with friends and loved ones.
Why not schedule a teleconference with friends in far-flung parts of the country, or may even the world. Before you laugh or say it sounds ridiculous, think about it…you schedule business meetings and rehearsals and because you schedule them you make every effort to keep these appointments. So why not schedule time to talk and catch up with friends. Sure, you all have cell phones and perhaps after 9pm you can talk for free, but will you?
It is hard to get a conversation going with multiple people on cell phones. Or if several of you try to talk using the speakerphone mode, it may not sound quite right. A provider of audio conference tools has the set-up to make your conference call with friends sound crisp and clear.
Yes, it is saying something about the times in which we live when people consider setting up conference calls with friends. But the reality is that many of us are so busy that we just sit back, watch our friendships erode, and lament it all.
If you have been e-mailing friends who are far away, it is time to step away from the computer. LOL cannot replace the sound of genuine laughter. Get a group of friends together and find a time to really talk. You'll feel a whole lot better. And you just may decide to conduct a little business after all: you can use conference calls to plan your next group vacation.
To publicize a series of teleconferences, you have to get creative. Notice we said publicize, not advertise. Of course you can take out ads in trade publications and newspapers, but if your budget is limited, you may want to save those funds for another venture.
Instead of taking out ads in publications, you can write letters to the editor when you see an article about a topic your teleconference will address. Of course you have to mention the teleconferences in the letter! But don't make it like a commercial. Make sure you concentrate on relevant commentary about the topic at hand and mention the teleconferences as just one way your organization keeps the public informed.
Make sure that you talk about upcoming teleconferences every chance you get. When you meet people at conferences, happy hours and networking events, don't forget to tell them about what your organization is doing. This seems so simple, but you'd be surprised at just how often we all forget that word of mouth is the best way to advertise. Even if you meet someone and think that they are not in your industry, tell them about the teleconference anyway. They may know someone else who'd be interested.
Certainly if you should charge or not for your conference call as well as how much you should charge is totally up to you. There are two different philosophies when it comes to charging. Some feel that they should offer conference calls free as a way to expose prospects to their services in a non-threatening way. Impressing potential clients with their business acumen or level of expertise in their field may work for you as an approach as well. This is certainly a very workable strategy as every one loves to get something for nothing. The other philosophy is that unless you charge a prospect will not assign value to your information.
When you don't charge for your conference call, you may unwittingly communicate that their attendance is not important to you. Attendance at your calls may suffer as the call appointment may be easy to blow off if there is a conflict or the day gets busy, because, you know it is free and there will most likely be another one.
Sometimes the best in between is to charge a modest amount and refund the fee against the first order or service contract. Whatever you choose, paid or non paid, you may want to test several options, check out your competition, and ask your own clients their opinions.
How often have you gotten an email from a client where there was no signature other than their name and email address at the bottom? We all get these types of emails, but did you know that you can put your email signature to work for getting more attendees at your next teleconference?
Think of the space assigned to your email signature as free ad space. Make sure that you have not only your name, but your contact information as well as a link to your website and a link to the page that tells readers about your upcoming teleconference.
Below is just one example that you may want to consider when setting up your own signature.
Image Coaching for Experts
Visit us on the Web at www.AccuConference.com
Sign up for our free teleconference on February 15th at 1:00 PST today!
Although these hyperlinks just go to our own website in this example if you linked to an informational page and sign up form for your upcoming teleconference you provide the instant opportunity to get more attendees at your next teleconference.
Make sure that if you decide to create a fancy signature including images that some email recipients will only receive the text and the image as an attachment. When it comes to email simpler is better, but make sure to use this free real estate to promote your own services.
Don't you hate to be on speaker phone? Hear static and poor connection noise at a conference call? Put yourself in your listener's shoes and make sure that the technology that you use is helping to transfer your message with the minimum of distractions.
You may want to consider a headset for your next conference call. This allows you maximum freedom, yet keeps the microphone close to your mouth and minimizes external noise that participants may hear from your end when you use a regular telephone.
There are many great headsets that are available and comfortable to wear. Many headsets have noise cancelling features that filter external noise and keep your call crystal clear. In fact many new phones come with headset options. Plantronics makes a nice selection of moderately priced and premium priced headset/telephone combinations. It may be time for you to consider using a headset for your next conference call.
If you are web conferencing, a head set is imperative as you will want to keep your hands free for typing, accessing an application or just appearing great in the video cam not with a receiver glued to your ear.
Recording your conference call gives you more options to reach your customers. Make the most of your teleconference by making your recordings available for replay, or broadcast parts of them in a podcast.
When you allow replays of your conference calls, you get another opportunity to market your company and its services to interested parties. People who missed the teleconference or those who want to hear it again can call in anytime to access the replay. You can also use replay to get information about who your audience really is. Advertise the replay, then see who chooses to listen to it.
If you have a podcast available on your website, you can use it to gather e-mail address. You can also choose to include the conference call in an online podcast library, or make it available for a limited time only. If you make the download time sensitive, you add a sense of urgency that encourages people to listen in now rather than taking their time.
If you really want to gather information, you can add an optional survey after the podcast. Be sure the survey is brief though, because you don’t want to overwhelm your audience.