Five Tips for a Happier Home Worker

A few weeks ago, we had an ice storm and record breaking cold weather that trapped most people in their homes for four days. I personally went a little crazy after two days and was ready to return to the office. I couldn’t imagine how people do that kind of thing every day – then I realized they probably weren’t thrown in to the middle of it like I was, nor are they sitting in front of their lap top in their living room because they don’t own a desk.

That week taught me a lot about what it takes to work from home and the things that would have made my four days in my living room a little more productive and a little less crazy. Here are five tips to being a little more productive at home and a little less distracted.

  1. Make a written schedule and include breaks. Plan out your day on paper and stick to it, but schedule yourself to have breaks away from your desk. I know you want to go change out a load of laundry – so put it on your schedule so it gets done and you can get back to work.
  2. Have a daily conference call to check in with your employees or co-workers. When you’re away from your desk and away from everyone, it can be hard to keep track of those that you work with. Check in with them daily and remind yourself of the people you work with.
  3. If you have an office to go to, schedule a day in the middle of the week to spend the day there. If not, grab your laptop or iPad so you can get out of the house for a little while.
  4. Shut the door when “work time” is over. Keep a separation between your work and home life by creating a work space that you can close the door to, that way, you won’t see the stack of papers on your desk that need to be finished. Out of sight and out of mind – enjoy time at home!
  5. Work with background noise that makes you comfortable. Some people work better with complete silence. Personally, I need some background tunes. In the office, you’ll rarely find me without my headphones on, and at home, I love the sound of the TV in the background. Take advantage of being at home and watch a violent slasher flick, if that’s what motivates you – just turn it off before you take a call or have a video conference.

I know a lot of you work from home – it’s a trend that we’ve seen on the increase over the last few years, and as someone who probably wouldn’t like it very much, I’m wondering if any of you ever felt the same. What did you do to make your day more productive at home? Did you hate it at first and now you love it? What happened to make you change your mind?

Webinars Can Promote Your Business…If Done Correctly

Here's another in our guest post series, coming from Gini Dietrich. Thank you for taking the time Gini!

When I speak to business owners and leaders, I always have at least one person say to me, “I get that everyone is moving online to communicate, and I want to get on the bandwagon, but my customers don’t use the Internet.”

I call baloney.

American adults spend four hours every day online — which means your customers are on the Internet, and it’s your job to figure out how to reach them there.

Webinars are a great way to do just that. You can do paid webinars or free webinars, depending on your budget and what you’re trying to achieve, but it’s an easy way to market to new audiences without leaving the comfort of your home or your office.

But do webinars make sense for you? Maybe you run a kid’s fitness company. You’re probably thinking, “I don’t have time to also do webinars.” I always say that making time to do just one more thing is pretty difficult, but when you see the return you get on your investment, it’s pretty easy to make the time.

There are a lot of opportunities to use webinars in your own sales and marketing efforts. Think about it this way–how do you sell your product or services now? Is it one-on-one in an office setting? Wouldn’t it be easier to sell one-to-many in that same office setting? Or maybe you attract customers through promotions and coupons. Webinars offer another way to extend that message to more than just the people in your surrounding ZIP codes.

Let’s talk about what types of things you could include in the presentation.

  • Demonstrate how your product or service works.
  • Showcase your culture or what it’s like to work at your company.
  • Do you have a passion around something business-focused, such as leadership, finances, or human resources? Create a webinar around your passion.
  • Host a webinar that showcases your technical expertise.

Keep in mind, though, that webinars are about the customer, not about you or your business. So showcase what you’re about by making it valuable to the customer. Tips, tools, how-tos, and demonstrations work really well.

Now that you’ve decided what your webinar topic is, following are the top 10 things to consider when promoting to your customers and prospects.

  1. Define what attendees will get from attending the webinar. What’s in it for them? What kind of value are you giving them that they can’t get on their own?
  2. Create a line in your e-mail signature to allow people to click on, and sign up, from there.
  3. Promote via your newsletter/e-mail database by letting people know what’s in it for them and making it easy for them to register.
  4. Promote via social networks — post it to your LinkedIn profile, add it to your Facebook fan page, tweet about it, or blog about it.
  5. Include a line about your webinars on your invoices.
  6. If you have a retail location, post flyers at points of sale.
  7. Post to the home page of your Web site.
  8. Include a one-click Outlook reminder that people can add to their calendars as they register.
  9. Ask for questions in advance of the webinar in order to engage people early.
  10. Send a reminder e-mail one week, one day, and one hour prior to the webinar.

Once you’ve decided on your topic and you’ve promoted the heck out of it (don’t be shy about repeating yourself over and over again – people need to see/hear a message seven to 12 times before they act), following are some tips for having a great webinar the first time out.

  • Use guest speakers—not only to add a certain amount of credibility, but also so you can use their network in addition to yours
  • Hold rehearsals
  • Promote at least a month in advance
  • Consider having a moderator to engage the audience and field the questions
  • Limit to one hour — we recommend 40 minutes of presentation and 20 minutes of question-and-answer session
  • Ask for feedback after the webinar via a survey (SurveyMonkey is the easiest and most cost-efficient tool)
  • Don’t be afraid to follow-up after the webinar, even with those who registered, but didn’t attend
  • I’m not going to pretend that hosting a webinar is a walk in the park. They’re hard work and they take some serious project management skills, but if you use the tips included here, you’ll be halfway there and you’ll be able to drive some serious leads from your efforts.

    Once you’ve decided on your topic and you’ve promoted the heck out of it (don’t be shy about repeating yourself over and over again – people need to see/hear a message seven to 12 times before they act), following are some tips for having a great webinar the first time out.

    About the Author: Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. and the author of Spin Sucks, the 2010 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog.  You can connect with Gini on Twitter or on Facebook.

    Planning for Unforeseen Circumstances

    One of the biggest stories of last week was a massive winter storm that left drivers stranded on highways in Oklahoma and made travel to Dallas/Fort Worth locations nearly impossible. Usually, getting around town wouldn’t be a big deal, but it just so happened that the Superbowl and a myriad of events were in town. Last week was a once in a lifetime experience that brought with it a once in a lifetime winter storm.

    We get snow and ice in this area, but it usually only sticks around for a day, with the sun coming out and temps rebounding quickly. Four days of below freezing and not a peek of sunshine weather is not what we expect. The city froze – along with the roads and various events. Charity events were cancelled, celebrity appearances were cancelled, and when Saturday brought a sunny day, unexpected crowds left a lot of people waiting in line – myself included. Now, we can never anticipate something like the ice and snow that fell across our area last week, but we can try to plan for the unforeseen circumstances. Here are some things we can learn from living in the middle of the unexpected winter blast.

    Plan for more attendees than you need. On Saturday, more people showed up than there was space for, and the fire marshal had to close the doors. Get with your conference call provider and find out how many people you can have, what you need to make a reservation, and plan over what you expect so that if you do have additional people coming in, they won’t get turned away.

    Advertise One Start Time. The event I tried to attend was advertised on the bands site as beginning at 2:30. Those of us that showed up at 1:30 were an hour early for that event, but were still turned away due to the first event being full. If you’re going to have multiple presenters or speakers, send out one start time for the event as a whole, and then send out a detailed agenda about the events going on throughout the day.

    Communicate earliest start times. Even though your event starts at 10AM, can participants log in before that time? Are they able to call in five or fifteen minutes early? If so, communicate that message so that those who are anxious to join the conference are guaranteed a spot.

    In the end, I listened to the concert on TV later that night and realized that even though some things are seen as “once in a lifetime” events – like the biggest football game of the year or a monumental winter storm,  we can’t see the future to know everything that might be coming. We can only plan for the unexpected and give everyone a lot of information upfront so that there are no surprises.

    What are you doing to plan for the unexpected that might come across on your conference calls or events? What is your contingency plan in the event of a last minute change?

    Useful Debate and an Open Mind

    Have you ever fallen into a conversation you didn’t really want to have? I have a friend who is incredibly smart, open, and kind, but we disagree on 99.99% of everything socially and politically. There isn’t anything wrong with that since she and I obey the rules for civil debate. Sorry to tell you, but not everyone is going to be able to have these kinds of open conversations. There is a fine line between openly sharing ideas and wanting to bang your head against the wall.

    Enter Gini Dietrich over on the Spin Sucks blog and echoes the sentiments I have felt since my years participating in intercollegiate debate – your mom tells you what you want to hear. (Doesn’t she though? Moms are the best people to talk to when you need a little confidence boost.) In her post, Gini challenged us all to reach out to a blogger or co-worker that we find ourselves disagreeing with and talk to them.

    Like Gini says, we tend to surround ourselves with like-minded people, so how do we step out of that comfort zone to gain a greater perspective on the opinions of others around us. How do we introduce ourselves to new ideas and new opinions?

    1. Attend an event outside of your comfort zone. Sign up to go to a networking event or conference that you wouldn’t usually see yourself attending. If you’re into social media marketing sign up to attend a conference that focuses on more traditional marketing ventures.
    2. Befriend someone who is interested in something you are not. The old adage of opposites attract can be very helpful when it comes to expanding your horizons. Making a new friend who loves comic books might show you that you don’t have to be surrounded with the people who love and think the way you do.
    3. Educate yourself on new things. Set a goal to learn about one new opinion each month. Think about the things you are passionate about; educate yourself on the origins of the “opposing sides” opinion. Why do they feel the way they do? How were their thoughts and opinions shaped by the changes in the world? Just remember to read with an open mind instead of a defensive one.

    Learning another’s opinion is an important part of success and just because you may not agree, it doesn’t mean their opinions should be discounted. How will you be reaching out to a new thought or idea? What can we do to be more open minded when it comes to all parts of life – not just in business?

    Speech Writing Tips

    When the State of the Union address opened, I was reminded that the President of the United States is a powerful and engaging public speaker, and he opened his address the way that I have advised public speakers to do for a long time.

    He opened with an engaging and thought provoking story about the birth of the United States, and how our country was built on the backs of pilgrims and critical thinkers.

    “That's why centuries of pioneers and immigrants have risked everything to come here. It's why our students don't just memorize equations, but answer questions like "What do you think of that idea? What would you change about the world? What do you want to be when you grow up?"”

    Now, say whatever about his political platform and his political beliefs, but the above mentioned are powerful words. Considering he spent a good amount of time on the subject of education, it was a great way to tie in the whole speech and express a common theme.

    When dealing with a powerful public speaker, we are sometimes so enamored by their presence; we forget that the words have to come from somewhere. In the White House, the President is surrounded by talented speech writers. We give tips on speaking in front of a crowd but how do we make sure to express the right message with our words? Here are some tips for speechwriting.

    1. Select a main idea and define the purpose of your speech. When your audience walks out once your speech is complete – what is the central thought that you want rolling around in their head?
    2. Keep it conversational – this is a speech, not a graded paper. You only have an opportunity to make your speech once, and there is no ability for your participants to go back and reread the way you said something, so write the speech the way you talk.
    3. Rewrite, rewrite, rewrite. Cut out all the fat, read it out loud to someone, let them tell you what doesn’t make sense, then reword or cut it all together. A speech is just like any other thing you’ve written – it’s not going to be right the first time out.

    Preparing a speech is long, hard work, no matter if you’re making a speech like the State of the Union or if you’re going to talk about something more specific to your industry or focus. You still need to be prepared and be sure you have a clear, concise message for your audience.

    The Perfect Online Meeting Solution for Direct Sellers

    Guest Post from Jennifer Fong, jenfongspeaks.com 

    I’ve been involved with webinar technology from close to its very inception. Back in my instructional design days, I remember working with trainers employed by the corporation I was working with, trying to create an instructional script format that would make it easy for them to deliver training using this new technology.

    Since then, I’ve watched the providers of this technology move in and out of prominence, and watched the pricing structure largely favor corporations with big budgets. This has troubled me a bit, because I’ve lately had the opportunity to work with a lot of direct sellers (think Tupperware or Mary Kay ladies) and see the online meeting tool provider market largely ignore this key demographic (which is a mistake, since at last count there were 15.1 million people involved in direct selling in the US alone, and more than 59 million worldwide.)

    You see, direct sellers make a lot of presentations, but often they are moms (or dads) living on a family budget, and 50 bucks a month or more can often be a big hit. Add to that the fact that, until recently, all you could really do was PowerPoint, and these providers really didn’t do what we needed them to.

    There are a few reasons why direct sellers need a good online meeting tool:

    1. Online group sales events (“online parties”)
    2. Online events to present the business opportunity
    3. Sales force training
    4. New product roll-outs

    As part of these meetings, we typically need to share information, possibly a live demo or two, and often do some group browsing of websites.

    In order to really effectively do these things, here are some of the features that direct sellers have said they would find incredibly useful in an online meeting tool.

    1. Reasonable pricing.
    2. Video. In the direct selling business, face to face communication is a must. It would also be great to enable web cams of anyone participating.
    3. Embedded chat. Chat can be a great way to share websites, as well as facilitate discussion with participants.
    4. PowerPoint/Presentation capabilities. This is a no-brainer for any kind of presentation.
    5. Live browsing that enables each viewer to independently interact with the website being shared. Especially when doing group sales presentations, we need to be able to take people to a specific website and then allow them to shop independently.
    6. Easy recording, with the ability to download that recording (not tied to a specific provider to keep/reuse the recording.) Our training libraries are a huge asset for our businesses, and it’s useful for folks who couldn’t make, for example, a live product rollout to still be able to see it.
    7. Polls to keep participants engaged.
    8. Viewable attendee list that captures contact info and makes it available to the moderator after the event.

    Direct sales provide such an incredible opportunity for online meeting tool providers. We’re typically a loyal bunch, we are the poster child of word of mouth (we’re constantly sharing great resources with one another), and our use of certain technologies can put those tools in front of millions. It’s time for the online meeting industry to take a closer look at this demographic. There’s a world of opportunity just waiting for them.

    Do you do online sales that involve live presentations? How do you use online meeting technology to facilitate those presentations? Would love to read your thoughts in the comments below.


    About the author:

    Jennifer Fong is a social media speaker and consultant who helps direct selling companies and individual direct sellers use social media effectively as a business building tool. A former direct sales company CEO, Jennifer built her company from the ground up, and understands what it takes to build, lead, and train a team, as well as the underlying principles of any direct selling business: network, sell, and recruit. She combines her expertise in direct sales with her passion for social media marketing to provide direct sellers with the knowledge they need to put social media to work for their businesses in a strategic and profitable way.

    Jennifer offers free information about social media and how to use it for direct sales on her blog at http://jenfongspeaks.com. Find her on Facebook at http://facebook.com/jenfongspeaks, and on Twitter at http://twitter.com/jenfongspeaks.

    Increase Attendance on 2011 Conference Calls

    Since the first official week of 2011 has come and gone, hopefully we’re all back in the swing of things. With the second week of the year kicking off, you’re probably finally sitting down to review all those things you tried in 2010, make notes on what you found to be successful, and what you didn’t.

    There was a sharp increase of teleconference use in 2010, with companies and individuals embracing conference call providers to drive fresh business and clients to their products and services. For those of you that had a teleconference series in 2010 for the first time and want to focus on increasing your attendance in 2011 – here are a couple of tips from one of our event planners.

    1. Schedule conference times in the time zone best suited for the highest number of people. Chances are a lot of the people you’re inviting will be scattered throughout all times zones, so find the highest concentration of folks, and set a time most convenient for them. If 90% of your invites are going out to those on the west coast, you won’t get a high turnout if the call is at 8AM eastern.
    2. Schedule the teleconference before lunch time. After lunch, when we’re all full and thinking that we’re half way to heading home, we may find that we’re less inclined to really have our focus set on a conference call. I recommend between 10 and 11 AM.
    3. Plan ahead and send reminders. The longer you wait to send out invitations the more likely it will be that people will have other plans. Sending out invitations at least two weeks in advance makes it more likely that people will have the time to attend your conference call. Send them a reminder the morning of the conference in case they have forgotten.
    4. Don’t invite everyone. If you want to get the best turn out for your conference, use discretion when choosing who to invite. Send you invitations to the people you think would be the most interested in the conference. For example, if you’re selling Apple products, you wouldn’t invite Steve Jobs to your conference call.
    5. Make Your Conferences Interactive. Create PowerPoint presentations and share them with your participants. A little visual stimulation can go a long way.

    When it comes down to increasing attendees on a webinar or teleconference, there is no perfect formula for getting people to show up and be active on your conferences.

    For those of you who are old hat at hosting teleconference, what are your tips for increasing attendance? Comment any suggestions you have for companies that might be taking their first steps below. Looking forward to hearing your thoughts and suggestions!

    Using *6 on Your Conference Call

    We are a community of multitaskers, like the supermen and women of technology, able to do one thousand things at once. Okay, maybe not a thousand, but we are usually involved in two things at once. Whether we are cooking dinner and kicking a cat out of the kitchen or answering the phone and email at the same time, we like to fill our time with two things at once.

    When it comes to being on a conference call, it may seem like the perfect time to call in on your cell phone and head over to the local market to get a tube of toothpaste (that counts as still working right?). What you might forget about while checking out is that everyone (including a boss or a potential client) can hear the beeping as things slide across the scanner and the muffled cursing as you try to hold your phone, pick up your bags, and get your change from the cashier. (Three things at once have a tendency to throw us off balance).

    This is the perfect time to mute your own line using the *6 command. *6 is a command that can be used in a lot of different ways. Here are just a few ways to use the *6 command on your next conference call.

    • If you’re hosting a conference with multiple moderators and speakers, remember that your line is always open to the attendees. If you’re waiting for your chance to speak or simply listening in, press *6 on your telephone keypad to mute your line. You can use *6 again when it’s your turn to speak to open your line back up.
    • On conferences with a small number of attendees, you can use the *6 command to go through Q&A sessions. Each participant can keep their line muted until they have a question or a comment on the conference. As the moderator, you can see on the live call screen when someone unmutes their line and know that they intend to speak.
    • During a moderated Q&A session, once your line is unmuted, it will stay open until the operator goes to the next question in line. When you’re just listening to the answer to your question, press *6 to mute your line so that the moderator won’t be interrupted.

    *6 is just one of the conference call star commands we have available, and you can check out the list of all our star commands. But remember, even with these tips, you should never assume that mute is on, and always be aware of your surroundings when on a conference call.

    Inspire by Overcoming Fear

    There is a big difference between being “fearful” and being “nervous”. When it comes to public speaking, someone who has stage fright might sweat profusely or revisit their breakfast before it’s time for them to go on stage. I’ve even heard stories about people who stand too straight with their knees locked and just fall over passed out.

    Personally, I’m a nervous speaker, probably borderline on the whole “stage fright” bit. It takes me a few minutes to get warmed up in front of a crowd, but once I do, I start feeling some confidence and am able to shake off the nerves. As important as it is to inspire your audience, you have to have some of that inspiration too; otherwise your speech won’t have the same excitement-boosting factor.

    Here are some tips on how to draw a little inspiration for yourself before you go out in front of the waiting fans.

    1. You’re out there aren’t you? There are a lot of people who would be too scared of even agreeing to speak at an engagement, let alone being able to take that stage.
    2. Say some good things about yourself. You are your greatest critic after all, so shut up the negative inside of you that wants you to fall off the stage or rip the seam in your pants and pump yourself up with some positive things – even if you only end up complementing yourself on your hair.
    3. The night before your speech do a dramatic reading of your speech. No, maybe your speech isn’t MacBeth or Romeo & Juliet, but doing something really over the top can help you shake off some of those ‘pre-speech’ nerves. Plus – it would be really fun.
    4. Stop second guessing yourself. You’ve been preparing for this speech for weeks, or even months. So put down the notes, stop making changes, and trust yourself. You’re not so bad you know?

    What kind of things do you do in your preparation to give yourself an extra boost of confidence? Remember that you have to believe in what you’re saying if you expect a room full of people to believe along with you.

    Preventing Virtual Failure

    Teams, teamwork, and effective communication have been foundations for success in business, and it’s no different in this new digital age. Virtual teams have the same challenges as those working together in the same space, however, there are certain aspects we should emphasize more in virtual teams to ensure we reach our goals.

    There are three things that need extra care in virtual teams: leadership, clear goals, and engagement.

    Strong leadership is more important when a team is spread around the globe than when everyone is in the same office. Leadership tools such as setting an example, walking the halls, and mere presence are absent from a virtual team atmosphere. Instead, a leader needs to have solid interpersonal skills, communicate effectively, keep conference calls and other team events on task, and seize every chance for motivation. Other tools a leader can use is honest, detailed feedback, and team-building exercises.

    Not just goals, but clear and obtainable goals are a must for a virtual team to be successful. If team members are only expected to “see what happens”, enthusiasm and motivation go out the window. We need to have obtainable goals for the team and--perhaps more importantly--individual team members. This gives them something to work for, with built in accountability to the leader and the the rest of the team, as well as a morale boost whenever a goal is checked of the list.

    Engaging team members is more than just making sure if they’re working or not. It’s keeping them motivated, interested, and on task. The basics are including them in the plan, changes in the plan, and sharing feedback on their work and the team as a whole. In every team conference call, it’s a good idea to bring everyone into the conversation, even if it’s just small talk before the actual meeting. We can also do team-building games, hear stories about where each person is working from, or simply let each person make the “big announcement” regarding their own progress.

    How is your virtual team doing? Tell us about its leadership, goals, and how you keep them engaged.