AccuConferenceAccuConference

Mar
30
2011
Reading PowerPoint Slides – You Should Know Better Maranda Gibson

I recently attended a conference and noticed something that was very disturbing. There was a plague sweeping all of the wonderful speakers that I had been looking forward to hear share their thoughts and ideas. It wasn’t the Black Death, nor was it some horrible unspeakable disease that was going to ravish us all – there were a number of really smart people who were reading word for word from their slides.

  1. Ad Lib. Don’t be afraid to throw in a story that might not have been planned. It’s okay to mention things you didn’t have written down in your notes; you just don’t want to travel off too far on a tangent.
  2. Give more visual ques. Instead of trying to cram a lot of text on your slides, use some carefully chosen graphics to let your audience know what’s in store, as well as keeping track of your place during your presentation.
  3. Invite Participants to Give Feedback. This is a great idea, especially if it is your first time making a presentation in front of a crowd. Your participants can really help you figure out where you did great and where you could use improvement. Don’t be afraid to ask.

There is a level of concern that crops up when we realize that we must do two things at once, like speaking and advancing slides, and things become a little easier when we realize that it’s possible to combine the two things together and just put all of the things we want to say on the presentations slides. Doing that does break rule number one about giving presentations and it won’t help you to get over any nerves or anxiety you fear. Have you ever been guilty of this? How did you get over this?

Mar
14
2011
How Not to Be a Jerk on Collaborative Projects Maranda Gibson

I want to introduce you to someone, but I suspect you know this person already. I’ve deemed this person to be Idea McStealerson, and he or she likes getting all the credit for ideas that were a team effort. You know this person– when it comes time to present group ideas, they walk away looking like the hero while the rest of you end up looking like you didn’t contribute at all. Idea McStealerson is a jerk.

Sure, it may seem like a great idea to commit collaboration crimes – why wouldn’t you take credit for a great idea in front of the boss and look like the smartest person in the room? Well, there’s one very simple answer for that – your boss knows it was a collaborative effort. While you might feel like you look like the smartest person in the room, you just look like a jerk.

The temptation to further your own career is great – I get it. Everyone wants to look like the superstar. It’s important to remember that when you’re working in a group everyone knows that you didn’t come up with all the ideas. Even if it’s not you’re intention to take credit for the group project, you can still end up looking like that’s what you’re trying to do, unless you’re using the right words. Here are some tips to keep from looking like a jerk in the eyes of your boss, and in the eyes of your co-collaborators.

Words like me, my, and I are possessive and indicate sole ownership. Instead, you should try using phrases like our team and other words to establish shared ownership for an idea. If everyone came up with it, it’s not your idea and you shouldn’t use the possessive.

When it comes time to present all of your awesome ideas, don’t give the responsibility for presentation over to one person in the group. There will probably be a couple of different categories or sections that you will need to cover. Let everyone have something to present so that you are letting everyone on the team take a turn in the spotlight.

Use names! If you’ve been charged with presenting one of the categories, but it wasn’t your supreme brain power that spawned where these fantastic ideas came from, don’t be afraid to tell the story of how you got to this point. Say something about how Stephanie made a joke that we should do XYZ and it spawned the entire idea. How a simple joke lead the group to these ideas.

Collaboration works best when everyone feels like they get credit for the ideas that they helped to create. Plus, your boss knows when something was a group effort and they have been in the game long enough to have expectations when it comes to group collaboration, and they expect everyone to share in the development of a great idea. You might think you’re being sly, but your boss knows better.

Mar
10
2011
Live Streaming Funerals – Great Idea or Inappropriate? Maranda Gibson

Last year when my friend got married, I wrote about broadcasting your wedding through a video conference. It wasn’t such a crazy idea – we use video conference services now all the time. Just like FaceTime, video conferencing is being used to connect families who are millions of miles away, and we’re fine with that.

Now imagine your feelings that if you’re going through the process of planning a service for a departed loved one, and a funeral employee asks you if you would be interested in the streaming package. Curiously, you inquire to know more and the director tells you that if you have family scattered about the country, instead of missing the opportunity to say their goodbyes – now, they can be conferenced in with the rest of the family and view the services from their home. Live streaming of the funeral services could include something like this:

  • Video stream of the entire procession, invocation, and eulogies.
  • Interaction with family members through chat.
  • Invitation only or password protected services.
  • Order a CD of the services when it’s over to keep or to send to family members who were unable to attend.

Now, I know you may seem a little creeped out. I was at first when the idea was brought to me. It seemed inappropriate, morbid, and just inconsiderate. But then I thought about it in a different way.

Do you remember when Ronald Reagan died? For days on end, we were glued to our television screens to watch the procession through the Capitol rotunda, and then to the television to watch the motorcade escort the former President to his final resting location. Most of us can remember the faces that two somber little boys wore as they escorted their mother, Princess Diana, to her funeral. In fact, Princess Diana’s funeral is the highest rated funeral of all time, followed by Michael Jackson and Ronald Reagan. 31 million people tuned in to watch Diana get laid to rest.

Since 1997, there’s a new technology that makes watching news coverage of events easy – live streaming. (PDF) MSNBC reports that their streaming of Michael Jackson’s funeral service was greater than that of the day President Barack Obama was inaugurated. So what does this say about how likely we might be to accept the streaming of funeral services?

We have no problem tuning in on our televisions or at our desks to watch an idol that we admire be laid to rest. Clearly, the numbers prove that. So why then does the thought of streaming a funeral of someone we truly knew and care about seem tasteless or wrong? Last year, my dear grandmother in South Carolina passed away very suddenly, and there was no way I was going to be able to afford to fly out with that short of notice. (Don’t let bereavement discounts fool you, folks, it’s not that much). Sadly, I had to miss her funeral and the opportunity to say goodbye, or see my family.

What if there would have been a way for me to join the services virtually? Would I have taken the opportunity? I’m not sure if I would have or not – despite the fact that I have watched the coverage of a number of funeral services of famous people, I’m still hesitant on if I would want to see that with someone who was personally near and dear to me. That’s probably just because it’s such a new idea and something that I don’t think we see a lot of. If we were to take part in the live stream of a video conference of a funeral once or twice, we might feel differently about the perceived inappropriateness.

Considering we watch funerals on mainstream media for people we don’t know, what drawbacks do you have to joining a funeral for a friend or loved one in a virtual set up, if you have any? Does this seem like a strange or outlandish idea to you? Let me know in the comments below – maybe we can figure out some situations in which this would work and some that it wouldn’t.

Thanks to Troy Claus for getting me thinking about this. I was a little surprised when he first mentioned it, but once I started to think about, I wondered what the difference between watching the funeral of a stranger on TV is between watching a friend or relatives services on your laptop.

Mar
02
2011
Do’s and Don’ts of Using Color on Presentation Slides Maranda Gibson

When it comes to creating our slide presentations, concerns are usually focused on making the slides entertaining and informative. Basically, our main goal is to not cause death by PowerPoint. When we start putting our slides together we start to think of ways that we can make it more interesting and entertaining to our audience. We have all been guilty of breaking the rules and over animating or putting far too many graphics on our slides. The temptation is there to make your slides bright and colorful, but you could be doing more harm than good.

The first thing you have to know when it comes to coloring your slide presentations is to know what colors are complimentary. Just like in fashion, you want your slides to be appealing to the eyes of your audience and you don’t want your colors to clash. If you wouldn’t wear bright yellow pants and a lime green shirt (which, please do not do this – ever) why would you want to make people look at it on a slideshow? Use a color wheel if you want to double check yourself to make sure that your colors complement each other. On a color wheel complimentary colors are across from each other – for example, in the link above, you can see that red and green complement each other.

Once you know what colors complement each other, you can start adding it into your presentations. Remember to use dark text with light back grounds or vice versa. Trying to stick yellow text on pink backgrounds will only give your audience a headache. Your goal with a slide show is to make them look at your slides. The last thing you want is for them to go running from the room screaming, “My eyes are bleeding!”

Extra Tip: Pick one combination of colors and stick with it throughout the whole presentation.

There is an entire psychology about color and how the colors that we see can evoke certain emotions in our brains. Red is associated with energy and power, whereas yellow is associated with joy and happiness. Knowing how the colors might affect your audience will help you know which colors might be the best combinations to use.

You can spice up your presentations in a number of ways, but be careful when you start throwing colors and graphics into your slides. Slides should make your audience pay attention, not make them think that you are completely nuts. How are you using color in your slide presentations? Are you playing it safe with all black and white? If you are using color – how do you decide what colors to use?

Feb
16
2011
Webinars Can Promote Your Business…If Done Correctly Accuconference

Here's another in our guest post series, coming from Gini Dietrich. Thank you for taking the time Gini!

When I speak to business owners and leaders, I always have at least one person say to me, “I get that everyone is moving online to communicate, and I want to get on the bandwagon, but my customers don’t use the Internet.”

I call baloney.

American adults spend four hours every day online — which means your customers are on the Internet, and it’s your job to figure out how to reach them there.

Webinars are a great way to do just that. You can do paid webinars or free webinars, depending on your budget and what you’re trying to achieve, but it’s an easy way to market to new audiences without leaving the comfort of your home or your office.

But do webinars make sense for you? Maybe you run a kid’s fitness company. You’re probably thinking, “I don’t have time to also do webinars.” I always say that making time to do just one more thing is pretty difficult, but when you see the return you get on your investment, it’s pretty easy to make the time.

There are a lot of opportunities to use webinars in your own sales and marketing efforts. Think about it this way–how do you sell your product or services now? Is it one-on-one in an office setting? Wouldn’t it be easier to sell one-to-many in that same office setting? Or maybe you attract customers through promotions and coupons. Webinars offer another way to extend that message to more than just the people in your surrounding ZIP codes.

Let’s talk about what types of things you could include in the presentation.

  • Demonstrate how your product or service works.
  • Showcase your culture or what it’s like to work at your company.
  • Do you have a passion around something business-focused, such as leadership, finances, or human resources? Create a webinar around your passion.
  • Host a webinar that showcases your technical expertise.

Keep in mind, though, that webinars are about the customer, not about you or your business. So showcase what you’re about by making it valuable to the customer. Tips, tools, how-tos, and demonstrations work really well.

Now that you’ve decided what your webinar topic is, following are the top 10 things to consider when promoting to your customers and prospects.

  1. Define what attendees will get from attending the webinar. What’s in it for them? What kind of value are you giving them that they can’t get on their own?
  2. Create a line in your e-mail signature to allow people to click on, and sign up, from there.
  3. Promote via your newsletter/e-mail database by letting people know what’s in it for them and making it easy for them to register.
  4. Promote via social networks — post it to your LinkedIn profile, add it to your Facebook fan page, tweet about it, or blog about it.
  5. Include a line about your webinars on your invoices.
  6. If you have a retail location, post flyers at points of sale.
  7. Post to the home page of your Web site.
  8. Include a one-click Outlook reminder that people can add to their calendars as they register.
  9. Ask for questions in advance of the webinar in order to engage people early.
  10. Send a reminder e-mail one week, one day, and one hour prior to the webinar.

Once you’ve decided on your topic and you’ve promoted the heck out of it (don’t be shy about repeating yourself over and over again – people need to see/hear a message seven to 12 times before they act), following are some tips for having a great webinar the first time out.

  • Use guest speakers—not only to add a certain amount of credibility, but also so you can use their network in addition to yours
  • Hold rehearsals
  • Promote at least a month in advance
  • Consider having a moderator to engage the audience and field the questions
  • Limit to one hour — we recommend 40 minutes of presentation and 20 minutes of question-and-answer session
  • Ask for feedback after the webinar via a survey (SurveyMonkey is the easiest and most cost-efficient tool)
  • Don’t be afraid to follow-up after the webinar, even with those who registered, but didn’t attend
  • I’m not going to pretend that hosting a webinar is a walk in the park. They’re hard work and they take some serious project management skills, but if you use the tips included here, you’ll be halfway there and you’ll be able to drive some serious leads from your efforts.

    Once you’ve decided on your topic and you’ve promoted the heck out of it (don’t be shy about repeating yourself over and over again – people need to see/hear a message seven to 12 times before they act), following are some tips for having a great webinar the first time out.

    About the Author: Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. and the author of Spin Sucks, the 2010 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog.  You can connect with Gini on Twitter or on Facebook.

    Jan
    25
    2011
    The Perfect Online Meeting Solution for Direct Sellers Accuconference

    Guest Post from Jennifer Fong, jenfongspeaks.com 

    I’ve been involved with webinar technology from close to its very inception. Back in my instructional design days, I remember working with trainers employed by the corporation I was working with, trying to create an instructional script format that would make it easy for them to deliver training using this new technology.

    Since then, I’ve watched the providers of this technology move in and out of prominence, and watched the pricing structure largely favor corporations with big budgets. This has troubled me a bit, because I’ve lately had the opportunity to work with a lot of direct sellers (think Tupperware or Mary Kay ladies) and see the online meeting tool provider market largely ignore this key demographic (which is a mistake, since at last count there were 15.1 million people involved in direct selling in the US alone, and more than 59 million worldwide.)

    You see, direct sellers make a lot of presentations, but often they are moms (or dads) living on a family budget, and 50 bucks a month or more can often be a big hit. Add to that the fact that, until recently, all you could really do was PowerPoint, and these providers really didn’t do what we needed them to.

    There are a few reasons why direct sellers need a good online meeting tool:

    1. Online group sales events (“online parties”)
    2. Online events to present the business opportunity
    3. Sales force training
    4. New product roll-outs

    As part of these meetings, we typically need to share information, possibly a live demo or two, and often do some group browsing of websites.

    In order to really effectively do these things, here are some of the features that direct sellers have said they would find incredibly useful in an online meeting tool.

    1. Reasonable pricing.
    2. Video. In the direct selling business, face to face communication is a must. It would also be great to enable web cams of anyone participating.
    3. Embedded chat. Chat can be a great way to share websites, as well as facilitate discussion with participants.
    4. PowerPoint/Presentation capabilities. This is a no-brainer for any kind of presentation.
    5. Live browsing that enables each viewer to independently interact with the website being shared. Especially when doing group sales presentations, we need to be able to take people to a specific website and then allow them to shop independently.
    6. Easy recording, with the ability to download that recording (not tied to a specific provider to keep/reuse the recording.) Our training libraries are a huge asset for our businesses, and it’s useful for folks who couldn’t make, for example, a live product rollout to still be able to see it.
    7. Polls to keep participants engaged.
    8. Viewable attendee list that captures contact info and makes it available to the moderator after the event.

    Direct sales provide such an incredible opportunity for online meeting tool providers. We’re typically a loyal bunch, we are the poster child of word of mouth (we’re constantly sharing great resources with one another), and our use of certain technologies can put those tools in front of millions. It’s time for the online meeting industry to take a closer look at this demographic. There’s a world of opportunity just waiting for them.

    Do you do online sales that involve live presentations? How do you use online meeting technology to facilitate those presentations? Would love to read your thoughts in the comments below.


    About the author:

    Jennifer Fong is a social media speaker and consultant who helps direct selling companies and individual direct sellers use social media effectively as a business building tool. A former direct sales company CEO, Jennifer built her company from the ground up, and understands what it takes to build, lead, and train a team, as well as the underlying principles of any direct selling business: network, sell, and recruit. She combines her expertise in direct sales with her passion for social media marketing to provide direct sellers with the knowledge they need to put social media to work for their businesses in a strategic and profitable way.

    Jennifer offers free information about social media and how to use it for direct sales on her blog at http://jenfongspeaks.com. Find her on Facebook at http://facebook.com/jenfongspeaks, and on Twitter at http://twitter.com/jenfongspeaks.

    Dec
    06
    2010
    Get Connected to Your Staff, Students, and Speakers. Maranda Gibson

    Tis the season for … snow, ice, and roads that you can’t even look at without spinning wildly out of control. In most parts of the country there is one constant in every winter season – winter weather, and it causes a headache. Seattle, WA and Buffalo, NY have already experienced a snow storm, one that snarls traffic, and makes getting to work nearly impossible.

    Earlier this week, there were reports that we were going to get some “record-breaking snowfall” here in DFW. That report has since started to fade from the forecast, but if the early season computer models are already starting to predict snowfalls, I can only imagine what will happen come January.

    Not only is this the beginning of the winter weather season but it’s also the holidays – a time of year when non-profit organizations are hosting fundraisers. What happens when an event you planned has to be cancelled or if your guests cannot safely arrive? As an educator, how do you prepare when a crucial lecture must be rescheduled? In government, you can’t run a country without being able to get people in the same place – so how do you continue when you can’t get to work, school, or your event?

    Check with your conference call provider to see what their capacity is for last minute / large events. Get everyone on your conference call and let business continue as usual. Even if you’re in sunny California with a speaker who’s stranded in their hometown, you can get a phone hooked up to the loudspeakers and have your speaker call in. Their presentation still happens and your guests are still happy. Your event happens, despite Mother Nature’s disagreement with you.

    Where was the worst place you were stranded during snow or ice? How did you continue conducting your business or did you crawl under a blanket and come out after everything thawed out?

    Nov
    08
    2010
    Using the ICEPACk George Page

    Until today, I had never heard of ICEPAC, but this acronym stands for the steps of creating a great presentation. Whether you have weeks to craft, or get handed the project last minute, this acronym--and the other tips in the article--break down a presentation into easy-made parts.

    ICEPAC

    Interest - If no one cares about a subject, then why bother with a web conference? If they’re supposed to care, then it’s your job to make them care. Think about how your message will affect your participants daily lives and business, and emphasize the more interesting points.

    Comprehension - There’s such a thing as too much detail, especially if your participants will get information overload. Keep data to bite sized chunks, avoid jargon, and cater to their--not your--expertise.

    Emphasis - The main message is the whole point of your presentation, so emphasize it. Put key information on its own slide. Pause after saying a main point, or even precede it with, “This is important.”

    Participation - Getting your participants involved creates more investment on their part. Utilize Q&A often, or ask impromptu, “soft ball” questions. Use the Socratic Method to draw people out, and praise highly when it works.

    Accomplishment - For people to be more open to ideas, they have to like the ideas. And the best way of getting them to like ideas is for them to be a part of their creation. With good participation, you’re halfway there, but the web conference as a whole should be satisfying with something completed, decided on, or improved.

    Confirmation - This is more than follow-up after the conference, it includes during as well. Q&A throughout is good to make sure you’re on track. And it never hurts to get participants to repeat their assignments so you know they understand.

    Try ICEPAC when you create your next presentation and let us know how it worked for you.

    Jun
    01
    2010
    Really Anywhere, Anytime, Any Place. Maranda Gibson

    While everyone might now be over excited about the appearance of two-way video calling on cell phones, I am. Since I work in an industry where we talk about how certain products and services allow you to take your office and meetings everywhere, being able to actually do that is a very cool change. Since Wi-Fi is everywhere you can take your laptop out and host or attend a conference without having to worry about being in the office.

    Right now, if you’re stuck in traffic or on a train it’s not always an easy move to whip out your laptop and connect to a meeting. In the next year, we are going to be able to whip out our phones and see the person we’re talking to. Here are some of the companies that are making this happen.

    Apple:  While official confirmation hasn’t come out yet, it’s a pretty good guess that the new iPhone 4G will support (at least) two way video conferencing, among many other things. More than likely, it will (with no big surprise here) support iChat or some other form of Apple based product, but I suspect with time, video conferencing providers and services will find a way to make their products compatible with that kind of video availability.

    Evo 4G: A strong response to the iPhone, it’s got a similar layout and will provide a means for video chatting. The initial concerns to the Evo video chat was that there would be a charge for the service, but it seems like now, it will not require an additional fee to access, only an additional fee to access premium services (whatever those will be).

    I guess the basic question comes down to if you see yourself using this kind of service, or if you will just try it out because you’re in the market for a new phone.  Are you more excited about Apple or Sprint being able to offer this kind of service and will it make your life easier, or harder?

    Apr
    28
    2010
    Presentation Power Maranda Gibson

    The story that’s been circulating for the last couple of days is from the New York Times about General James Mattis saying that “PowerPoint makes us stupid”. As someone who deals a lot with presenters, I have to say that I, very respectfully, sir, disagree.

    Simply using a PowerPoint doesn’t make us stupid, but it does run the risk of making presenters boring and making audiences complacent.  How many times have you been attending a web conference and you find yourself staring off into space or working on something else because you’re busy and you can “always look at the presentation slides later.”

    It’s because a lot of presenters “abuse the power” of the PowerPoint. When you attend a conference or view a webinar, you often come up against the fact that speakers are reading off the slides. Just because you put your sentences into short bullet points doesn’t mean you’re not breaking one of the cardinal rules of presenting. PowerPoint presentations should be used as a guide, never as the meat of your presentation – that should be you.

    With that being said, let’s talk about some of the other important things to keep in mind when putting together a presentation for a group.

    Pictures should enhance a story, not tell it. I think the biggest “what were they thinking” moment comes from the presentation slide that’s been circulating the internet. Who can read that? It says nothing. If you’re relying on your slides to tell the story, you’re going to lose your audience almost instantly. It’s better to use them to support a story that you tell.

    Not all subjects need slide presentations. Sure, the US Military has a lot of ground to cover and probably a short amount of time to do it in, but the everyday company doesn’t always need to have a presentation. There are some subjects that can be fully discussed just with a conference call. If you over saturate your audience with slides, they simply won’t mean anything anymore. For more presentation tips and tricks, check out some of my previous posts.

    Presentations, like most things in the US, are all about the balance of power – when to use them, when to not, and how to use them in the right way. How do you determine when to use a presentation and when not to?

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