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Dec
22
2008
How NOT to Integrate Webinars into Your Business Maranda Gibson

You've read the news, the websites - this blog - done the research, and run the numbers. The final conclusion shows that webinars really can help out your company, and save it time and money. All you have to do now is integrate webinars into your business.

For some, it can be as easy as distributing conference codes and numbers, and announcing, "This is how we are going to do things from now on." For many businesses, it won't be that easy. There could be resistance from your workers or management. People might not be motivated enough for change, or may not realize - or care about - the benefits.

When introducing innovation into a company, there are many pitfalls and potential derailments that you can come across. The blog, The Heart of Innovation, has 56 reasons why innovation fails. Hopefully, you won't run across any of them when integrating webinars into your business. Just to be sure, let's take a look at a few of the big ones.

If you cut off the head, the body will die. Likewise, if senior management isn't behind webinars, then most likely the employees will follow suit. They may give you the green light, but if they don't change like everyone else, your innovation will become a flash-in-the-pan idea.

Sometimes, easing into a change can be more detrimental than the one-time growing pains that accompany a full switch-over. For example, if given the chance to decide how to do things, most employees will stick with what they understand, or are comfortable with. If you want to use webinars to record all of your sales calls, but only half of your sales staff is on board, then there will be confusion when it's time to "review the tapes."

Finally, without proper training and orientation, you won't get the results you expected. People will get frustrated with what they perceive to be endless changes, parts of your business will be doing it one way -- completely different from how other parts are doing it -- and what could have been a time and money saver becomes a headache.

Webinars, like innovation, can be excellent for your company. With a little due-diligence and time invested at the beginning, you can avoid pitfalls that turn a good thing bad.

Posted by George Page, Communication Specialist

Nov
17
2008
Handout Tips Maranda Gibson

Presentations, conferences, and meetings almost always have handouts. These can be as simple as a one-page agenda, or as complex as a fifty-page workbook. Regardless, handouts help to guide your audience through your presentation, understand your message better, and give them something to take away from the meeting… literally.

It's easy to simply make copies of your notes and pass them around the room, but this really isn't the best. If your notes are sparse, the handout is pretty much useless. If your notes consist of your entire speech in bullet points, then what is the point of listening to you? Take a look at three good tips for handouts from The Power of Reflection.

First, encourage your participants to take notes by leaving large spaces for them. Make sure every page has a header, section titles, and page numbers. Refer to where you're at by saying the page number and titles. Though don't make the mistake of making your "master" copy be different from theirs. Finally, if you have more than one booklet or stapled stack of material, color-code each to make it easier for your participants to pick up the right one.

Handouts aren't limited to face-to-face conferences. You can distribute pretty much anything, even if you are hosting a webinar. Email your handouts to your participants to print out before the conference call. You could also setup a downloadable version and simply send the link. If you are hosting a web conference, most likely all of your participants are in front of their computers. Blast email handouts to participants during the conference, or have a link ready that you can put into the chat.

Even if it's a virtual meeting, you're not as constrained as you think. Don't forget to include handouts in your presentations and your participants will appreciate it. One more thing to think about: you can probably have donuts and coffee delivered most anywhere…. just a thought.

Posted by George Page, Communication Specialist

Oct
21
2008
Non-Verbals are Still Important, Even on a Webinar Maranda Gibson

Non Verbal

Jerry Seinfeld once joked about how the number one fear of the average American is public speaking and that death is number two. This means that the average American would rather be in the casket than doing the eulogy. Sure it's funny, but it's not too terribly far from the truth. Part of the reason for this is that when you're speaking in public, audiences are influenced by the way your body appears as much as the words you're saying. Different forms of communicating are received by the human brain, and there are numerous studies about which ones are the most important. One of the most famous of these is a study by Albert Mehrabian, a current professor at UCLA, who developed the 7%-38%-55% Rule. The percentages reflect what your brain reacts to and by how much; whether it be words (7%), tone of voice (38%), or body language (55%).

Taking away one of these aspects ups the ante on your brain's reaction to another. If you're on a teleconference, suddenly the words become that much more important. On a video conference, you're suddenly at the mercy of all these things -what you are saying, how are you saying it, and what you look like when you're saying it. Nerves can be read very easily while in front of a crowd and being able to move can sometimes hide these little shakes and quivers until you gain your footing and feel a little more confident. Most of the time on a video conference you're glued to one place so it's difficult to 'walk off' these nervous feelings and find ways to make those public speaking fears a little less apparent. What can be done to prepare for the inevitable webinar where you'll be the center of attention?

The most important thing to remember is that not all webinars include a type of video conferencing, but pretty much all include some sort of voice or speaking. So your first goal should be to make sure your voice is clear and concise. Sure, it's only 7% of the rule, but if participants can't see you, then what you're saying becomes so much more important. Improving the words becomes simply a product of research. In many ways, the business world is like college all over again, where you could probably skip a few nights in the library and be able to get yourself a passing grade, but no professor is going to nominate your presentation for an award. Now had you spent a few extra hours in the library, your presentation could have probably turned some heads. It's the same in the business world. You should treat every presentation like it's the audience's first time hearing the information. Give the basics, offer a place where they can get more information, and then dig into the meat of the topic. Not only does it make your audience feel a little more at home, it gives you a jumping off point where you feel more comfortable before getting into less familiar territory.

When it comes to a video conference, being aware of your body language and posture is important. On a video conference you're usually sitting down. Sit up straight and look directly into the camera. Since eye contact is most important for getting a connection with your audience and since they are not right in front of you, imagine that staring into the camera is the same as looking at your participants. Leaning forward when listening to another's comments or being asked a question not only indicates a readiness to act but also an interest in what the other person is saying. Tilting your head also expresses interest in the things that are being said and done around you. Nodding while another person is speaking indicates an understanding of what is being asked or said. Above all, you need to remember that people can see your face. So if you roll your eyes or make uncomfortable facial expressions, it will be apparent that you are questioning the information being presented.

In the end, being comfortable with the information you're giving will be the greatest influence over audience perception. When you know what you're talking about, the information will come easily and any nerves your may have will soon dissipate. Confidence is the key. Do your research, know your subject, know your audience, and things will be much easier.

PS: It's not just about what you look like, what you say and how you say it is also key to a good presentation. Having an attack plan is going to benefit yourself and your audience. Develop the presentation, design the slides, and display your incredible skills.

Oct
17
2008
5 Steps to a Great Presentation Maranda Gibson

Previously, we talked about how to be an effective speaker when doing a presentation. Everyone has different learning and listening styles; and with webinars, it sometimes becomes difficult to make sure you're appealing to everyone's sensibilities. While some people are more audible learners, some are going to thrive and really understand when they can see the information in front of them.

When slide presentation software came along, it revolutionized the way that things were done – especially when it came to large rooms and conferences. Gone were the days of thick and boring handouts that never seemed to make it to all the attendees on time. Now there's a way to create slides that are going to be effective without overloading the audience with colors, pictures, videos, and animations.

1.) Slide Cohesiveness

The hardest thing about presentations is making sure that everything looks clean. You want each slide to set the general tone for the presentation. Keeping all the slides uniform is incredibly important. In order to help this process along you should always brainstorm your presentations as well. Select a color scheme that reflects the tone you wish to set with the conference, attach pictures to the slides that make sense, and never try to overload the attendees with too many graphics. If there's ever any question on how much is too much or not enough, always err on the side of caution and do a simple presentation. Be prepared to use your words if you start to lose audience interest.

2.) Color Schemes

Colors affect moods whether it be promoting unity, peace, love, harmony, or creating a passionate environment. Different colors invoke certain types of emotions and help to create a different atmosphere. For example, the color green is considered to soothe, have healing power, and is often worn by doctors. Red is the color most used to get attention. Using colors together and creating color schemes is a good tool to promote emotions that are going to make your presentation more enjoyable. This is especially helpful in sales presentations; by tuning into your audience you can better affect that outcome of your sales pitches and presentations.

3.) Establish Focus

Focus is one of the most important things about any good presentation. The focus of a presentation is the overall message or tone that you are trying to create. If you're trying to let all the attendees know that everything is going to be okay in this unstable financial environment, you should established that theme right away. The rest of your presentation should focus on explaining who, what, where, when, why, and how. Think of establishing focus as writing a thesis statement. The focus should be the central idea, and all the other ideas of the presentation should revolve around it.

4.) Animations should be used sparingly

Just because they look pretty good doesn't mean that every slide needs to fade or roll into another. Use animations at points in the slides that matter the most. If you're showing profit growth from one quarter to another, use an animation to move through your chart. By limiting the amount of animations on a slide, you can ensure their effect is noticed, and people are taking more interest in what you are saying.

5.) Expand your mind

Don't just use the standard everyday clip art that's available on most computers. A quick Google search can show you website after website offering copyright free pictures or pictures with small watermarks on them available for public use. Check with the US Copyright office to see if your organization qualifies for the benefits of public use policies. This mostly applies to schools and teachers - however, you can never be too sure. Better quality and more vibrant pictures make slides pop off the page, and make trying to find the hidden meaning a thing of the past.

Remember, the most important thing about any presentation is that it's targeted for your audience. The difference between a great presentation and a great presenter is that the great presenter will take the time to research his or her audience and get to know them before putting his information together. Your audience will take notice of your dedication and respond to it.

Sep
10
2008
Freeing Yourself From the PowerPoint Security Blanket Maranda Gibson

When you think meetings, do you think PowerPoint slides? I sure do. Every meeting I'm in these days (offline and online) is a lovely compendium of slides and the thing that gets really monotonous is that the person who speaks forgets how good of a speaker he or she usually is and just starts reading off the PowerPoint slides. Yawn.

Here's a few tips to get out from under your PowerPoint crutch:

1. Tell good stories. Any human storyteller with an ounce of talent is a 100 percent improvement over rehashed slides or statistics. A story gets them every time. If you want to use slides, get one with a picture that represents the story you want to tell. When talking about how to sell ice cream, use ice cream as the visual. Totally more interesting. And then you'll get a run on the fro-yo machine in the break room.

2. Try to consider whether or not you'll even need slides for your speech. A nicely designed slide show can really show you off (lots of slides needed for all your accreditations and accomplishments, sure), but a slide for every single thing you say can quickly overpower your presence in the room and become the focal point of your presentation. Can you just skip it during your next speech? Wouldn't it be nice not to have to compete with a machine for your audience's attention?

3. A slide of vapid statistics really has no meaning. If you want to report those statistics, why not put them into context. "This year we'll see a 67% growth in our international division." That's an easy thing for attendees to jot down. Showing a screen full of numbers requires someone to use a calculator to get to that same 67% statistic and makes people crazy and thus need way too much caffeine.

4. Create yourself a PowerPoint presentation on paper, but then use it only to guide you as you speak. For the really important points when you must have a slide, insert a highlighted stage direction to yourself-"Put up slide #5 now"-and then you'll only be punctuating your speech with those wonderful tidbits that attendees can use as takeaways, which they will. At other times, when there should not be a slide, make sure you use the function key to darken the screen, keeping the audience attention right where it should be-on you.

5. Remember Seth Godin's rule of thumb: no more than six words on a slide. If you think Seth's advice is crazy, check out Seth's astute guide to PowerPoint here. If you're still not convinced, think back to the best presentation you ever sat through and try to copy your next presentation to match. I bet it was succinct and sparse. Right?

Follow even one of these rules and you'll be giving better presentations than most corporations in America. Don't your employees and clients deserve that from you?

Jun
23
2008
How to Go Back to School . . . and Still Keep Up With Life Maranda Gibson

There are so many options out there for getting that degree you never finished, brushing up on business skills, or even to retrain for a new career—all without changing your entire life in the process.

The New York Times reports on whether or not online education is right for you . . . and your current or future employer.

"While every employer is different, Susan Kryczka, director of distance education at Boston University, said that most treat online degrees as equivalent to degrees obtained by attending classes in classrooms.

Ms. Kryczka said that many employers would cover online education as part of existing tuition reimbursement programs, provided that employees could prove that the online degree pertained to their current job.

Once employees have completed their degrees, she added, many are rewarded with additional compensation for advancing their education. . . .

When employers are considering job applicants, online degrees are also becoming more accepted. Bob Leber, director of education and work-force development at Northrop Grumman Shipbuilding in Newport News, Va., says that when employers are evaluating prospective employees, most don’t ask applicants to specify how they obtained their degrees, just where they obtained them."

So how do you find a good program?

OnlineEduBlog.com rates online universities here. This rating service offers news updates, ratings, and links to a wide selection of online education classes that are available.

"OnlineEduBlog is an education directory and guide that provides exclusive information, reviews, tips and suggestions on choosing the best online college, online course and online education resources that will help you complete your higher education very conveniently along with the degrees they offer for various levels."
The Denver Post reports that with the rising cost of gas these days, online classes are becoming the preferred choice of prospective students.

"As the price of gasoline swells by the day, online education appears to be one industry that has grown sweeter for those hoping to get a degree.

The wait list at the University of Colorado Denver's online program is up 90 percent from last fall. The number of students enrolled in CSU's distance-learning courses is up by 300 students from last year."

What are you waiting for?

Apr
16
2008
Using an Outlook Plugin To Set up Meetings Maranda Gibson

This increase in the use of technology has lead to management asking employees to do more. The name of the game is productivity. More output with fewer employees equals higher profits. If we are going to be asked to use technology then it makes sense that we use it to its full potential.

Outlook Plugin

Telephone calls, conference calls, web or video conferencing, they all take time to organize and of course, they all take time from our schedule to participate. There is much in the way of software that can help a busy person plan and control their daily activities. If you are a MicroSoft Outlook user then you have a fairly comprehensive calendar and task manager right at your fingertips.

If the in-built features of Outlook aren't quite powerful enough to handle your requirements, you can download and install plugins that extend Outlook's capabilities. There are several plugins available including AccuConference Outlook Plugin. This is a free conference call scheduler.

Most schedulers allow you to view calendars for all the proposed participants to find common free periods. You are then able to book a conference call and send emails to each participant.

One of the benefits of using a plugin is the auto feature which will automatically dial the participant's phone numbers at the scheduled time. Using this feature, you can schedule individual calls throughout the day to an individual number or schedule a group of numbers for a conference call.

To use the software, you would normally activate the function through a button on Outlook's toolbar. To select the participant(s) from your contacts list (or manually insert numbers), select a time and day and save. You can set a reminder for any period prior to the scheduled start time. This appears as a popup displaying the reminder message and details. At the scheduled time the software would activate the auto call function.

Plugins help you to schedule your time. This helps you plan your day leading to more control over your activities, less stress and better productivity.

Mar
25
2008
Using a Webinar to Build a Rapport with Customers Maranda Gibson

Webinars have become trendy these days. To entice viewers to sign up as well as watch the entire webinar you have to offer something that when the viewer ponders the question "What's in it for me?" His answer will be "plenty." If your invitation to the webinar has the fingerprints of an aggressive copywriter all over it you're going to decrease the number of attendees.

Don't turn your webinar into a sales pitch. Some people will be bored while some will be resentful and they will simply exit the webinar. It's not like sitting in a convention room and having to awkwardly walk out of the conference while hoping a representative of the host won't stop and say "Where are you going?" They will simply "click you off."

It has been estimated that less than 10% of people who participate in a webinar are prepared to sign on the dotted line. Don't focus your seminar on your specific products or services. Don't instruct your sales team to contact the audience immediately after the conclusion of the webinar.

Offer a presentation filled with interesting and unique information that will establish your company as an exceptional source of information. This will create a rapport and a trust with potential clients. The delighted attendees will actually be promoting your webinar and your company to other potential customers.

Feb
25
2008
Timing is Everything for Web Conferences Maranda Gibson

Sometimes in the flurry to plan an event, such as a web conference, many details are left unattended. This can happen to any organization, whether it is their very first web conference or they hold such an event every week.

Take some time to think about all that is involved, make lists, and divide up tasks. Do what you have to so that you can be assured that things will run smoothly.

You have no control over attendees' schedules, but you can make sure that the timing is coordinated. If you have participants in different parts of the U.S. or different parts of the world, you need to be certain that everything is set for the right people at the right time.

It is quite possible to get into a tizzy about speakers, technology, topics and other matters, forgetting that time is of the essence.

Also, be certain to inform participants not only of the time, but also of the duration of the web conference. It is so easy to concentrate on getting the start time correct, that you omit to advise people of how long they are expected to attend. You want key people to be able to take part in the entire web conference, so give them advance notice to clear time on their schedules.

Feb
06
2008
To Dial-in or Not to Dial-in Maranda Gibson

Have you gotten on a conference call and the moderator hasn't dialed in yet? You called on time or maybe even a few minutes early, but you were waiting and waiting.  Hold music is soothing, but when you are a multi-tasking executive your time is valuable and it appears it is being wasted by someone else!

Think of a conference call as a face-to-face meeting and present yourself accordingly.  For all of your conference calls, I recommend that you, the moderator, call in at a minimum of five minutes early. This allows you to personally greet each participant as they arrive. It also gives you a chance to chat with the early attendees and break the ice.

If you are web conferencing and have your Webcam set up, don't use the few early minutes to apply makeup, comb your hair, or review your notes. Be smiling and ready to welcome each attendee with your eyes focused on the camera. Don't be caught off guard!

I also recommend that you check yourself in your webcam 10 minutes before your call starts to make sure you look the best you can.  Once you're ready, forget about the camera and just consider the camera lens as the eyes of your participants. There is something welcoming about dialing in and getting a personal greeting from the host or seeing a smiling face.

Remember many attendees to your call will phone in five minutes earlier than the scheduled time of the call, so be on five minutes before that and start your teleconference off right!

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