Not every press release is created equal, at least not in the eyes of a search engine. If you decide to market your webinar through a press release, knowing how search engines work is critical. Below are some tips to help your press release rise to the top of the list when some company executive or manager surfs the web to keep up with the newest thing in the field.
- Use keywords in the title: Remember no one will be using the word "webinar" in their news engine search. If your company is well known, they may be looking for news on that as well. Use something like "Spud Corp. Offers Webinar for Hazardous Waste Engineers Handling Toxic Organic Compounds".
- Repeatedly mention keywords in the first paragraph: The first paragraph is where search engine rubber meets the road. It where they decide what the press release is all about. Use as many alternative spellings as you can, just in case a searcher might use "computer" instead of "IT". Whatever you do, don't use any keyword more than five times because the search engine then begins to think this is commercial span as opposed to a real news item.
- Put a worded hotlink to your site in the first paragraph: Most business news readers only scan the first paragraph, so no matter how much you want to put down all the info and then put the contact link at the bottom of the page. Don't do it. Associate your link with some well worded prose in the first paragraph where it is more likely to be seen and in such a way that it does not look like "marketing".
- Put some keywords in your hotlink: Search engines actually read the words in your hotlink not only to determine how to rank your press release, but also see if your landing page (which should be the webinar registration page) should be listed on the search engine.
As technology has advanced, making on-line training and information exchange simpler and more interactive, and as businesses and users become more familiar with online distance learning technologies, the webinar marketplace has exploded. The webinar industry is expanding at a rate of 20-30% each year. What this means to you is that search engines that are already swamped with webinar offerings will soon be more than swamped.
Let's say your company wants to move into the training field, or some other information-provider-oriented area. Because the Internet can reach an international, as opposed to local, audience and everyone saves on time and travel, let's say webinars are being considered as the medium of choice. As we know, it's one thing to create a great webinar and another to reach the people who might want to take it, especially with the crowded, ever growing field of webinar providers.
Of course your company can always simply list the webinar on its website and hope someone randomly types in the right key words and goes down low enough on the list of links on their search page and then is intrigued enough by the byline to click on the link and decide it is just what they have been looking for.
It can cost big money to register for Google AdWords or some similar search engine pay-for-placement/click utility to shunt potential users to your company's webinar. But did you know you can get great visibility by sending out a press release through Business Wire, PR Newswire, or Market Wire? Releases to these news providers get picked up by search engine news sites like Google, MSN, and Yahoo News. And the cost is a generally very reasonable flat rate AND it stays visible to search engines for 21-28 days.
Every day, companies and executives surf these news sites using industry key words to find articles of interest and if you word your press release right, you could reach your intended audience more quickly (and cheaply) than you might guess.
There's lots of talk these days about web-this and web-that. So much so that, for many of us, it can all be very confusing. In today's world in business and communications, the Internet is by far the major growth medium. Two of the most important and widely used means of communicating a specific message or sharing fast breaking news with others are webinars, also known as web conferences, and webcasts. Although their names are similar, webinars, web conferences and webcasts are very different communication mediums, each suited for different audiences or messages.
Webcasts are where audio and/or video content is streamed to many people over the Internet. Webcasts only allow you to hear and/or see what is being transmitted. There is no way to interact with the people transmitting the content. A good example of a webcast is when a radio or TV station simulcast their show over the Internet. Today a lot of companies use webcasting to make presentations for stockholders or potential investors.
Web Conferencing is a fully interactive, live conference that is held over the Internet in real time. In a web conference people at their personal computer and log into a host site, which generally has a wide variety of different applications that can be used to display and share information as well as audio, video, and desktops. A meeting then takes place between the people logged on.
Webinars are a type of web conference. Although many times a webminar is a one way transmission of information, generally a slide show. from a presenter to an audience who are attending over their personal computer, it can be designed to have elements of interactivity. Generally, in addition to logging on with a computer, attendees also call in on their telephones like is done for a conference call. Via the telephone, the presenter discusses the information transmitted to everyone's computer screen and participants can ask questions in real time over their phone. Like web conferences, a webinar is live and has a specific starting and ending time.
One of the more common ways of supplying information to a large and distributed group of users is called a web conference or webinar for short. This is where people sit at their computer, which is connected to a host company through the Internet. The host then provides information via various audio visual formats. Even up to a few years ago, information generally traveled only one way. From the presented at the host company to the participants personal computers.
Today, webinars can be much more interactive and combined with teleconferencing with participants responding over their own telephones. They can include slide presentations, live video, or a whiteboard that allows annotations by the presenter and/or attendees, depending on the sophistication of the presentation and the capabilities of the host site. There can also be provisions for live text chatting, polls that let participants vote on issues, and sharing of documents or spreadsheets.
Webinars are generally billed one of two ways, as a fixed “cost per minute” or on a “per participant” basis. Either way, this is one of the least expensive means of presenting the same information, simultaneously, to a lot of people who are widely distributed. Webinars are becoming popular not only in the training field, but also in the financial and business sector in terms of reaching a broader spectrum of stockholders and investors.
It's official. Our favorite technologies have now become best friends. It didn't happen overnight… in fact they've been working at this for a long time; but now they are attached at the hip and changing the world - one office at a time.
You may have experienced this collaborative trio already by watching podcasts and blogs; but have you tried it yet?
Find out what it's like to have friends you can count on.
>> Experience face-to-face at its finest
What I'm about to say probably won't surprise you… are you ready?
People arrive late for meetings.
The other night we were monitoring our call volume and it peaked at 7:05pm. With the hundreds of meetings that occurred last night, the majority had late arrivals. Specifically, we found that 12.1% arrived early and 87.9% arrived within five minutes of the start time. This isn't bad considering they could have arrived a lot later.
Judging by these statistics we've all arrived late one time or another.
So what can we learn from this? The next time you start your meeting, begin on time but don't give out the "meat" of your presentation until five minutes later. And your participants continue to be tardy, have them read Penelope Trunk's blog titled 5 ways to stop being late.
By Andrew Clogg
I once had a basketball coach who said “This game is 10% skill and 90% mental.” Before each game he would have us close our eyes and imagine shooting, passing and scoring. He always emphasized the importance of maintaining our “game face and attitude.’
And it worked… at least, I think it did.
You’ve probably heard of the phrase “mind over matter.” Below is my interpretation of this phrase and how it relates to conferencing:
Key Point: If you think you’re an expert, they will think so too.
When you start your presentation, speak with confidence and state the purpose of your presentation up-front. Share with your participants why you’re the person with all the answers. Remember that you’re the expert on the subject and that they are attending your conference to hear you speak. Keep this at the front of your mind and you will perform much better. And as a side note, never downplay your content. Even if you are running out of time an expert never “short changes” himself.
If you don’t think you’ve got what it takes, then check out this blog which says you can be an expert on anything. (warning… this is a parody!)
Conference call etiquette…who needs it? You do! According to a survey conducted by Wainhouse Research, virtual meetings now outnumber in-person meetings. The study found that virtual meetings save time and money and improve productivity. It also mentioned that conference call technology is growing at a rate of 60% every year.
This is a growing technology so it is important that you understand basic conference call etiquette:
Here is a quick review
Video Conferences should be treated as in-person meetings and therefore you should dress accordingly. Avoid clothes with patterns (such as stripes or prints) because they can sometimes cause interference when the compressed video signal is distributed. You should speak clearly, look at the camera, and don’t leave the room unless you have to.
Audio conference calls have their own challenges. You should always introduce yourself when you speak so that other participants know who is talking. Avoid using a speakerphone and turn off (literally) background noise distractions.
Seth Godin points us to this article which says PowerPoint is bad for your brain.
To be fair, the problem is not PowerPoint itself, but how people use it.
This quote says it best:
"It is effective to speak to a diagram, because it presents information in a different form. But it is not effective to speak the same words that are written, because it is putting too much load on the mind and decreases your ability to understand what is being presented."
Companies spend a lot of time, money, and energy on business travel when they could accomplish the same goals with video conferencing. There are outstanding benefits to video conferencing -- some of which you may not have discovered.
The first benefit is that you save time. With video conferencing you can eliminate the time-consuming business travel process. Avoid searching for a rental car, hotel or flight and don’t waste time flying or driving to your meeting. Instead of spending an entire weekend away from your office or home, get it over and done with quickly.
The second benefit of video conferencing – reduced cost. Hotels, car rentals and flights can be surprisingly expensive, not to mention the other miscellaneous expenses like lunch and dinner. Video conferencing technology and equipment has become much more affordable in the last few years (whereas restaurants and traveling has become more expensive!).
Video conferencing is also better for your health. Why? Business travel can be stressful because you spend time away from family and you are forced to operate outside of your regular routine. This is also why video conferencing also make you more productive because you can work out of your own office, at your own computer, on your own time. Working out of your own office gives you access to important information the moment you need it.
Do you still need more reasons to start video conferencing? How about the fact that you can video tape and record your meeting for future reference? Or how you can enhance your meeting experience by using polling and file sharing features? Or the great impression you’ll make with your associates because you are utilizing cutting edge technology?
The next time you’re sitting in an airport for a three hour layover, or you’re in a hotel paying 25 dollars for internet access --- give us a call or visit our website for more information.