Two minutes and then I’m done. I’m demanding you to be Superman. In tights. The expectations are high, I know, but if you don’t have me in the first two minutes, forget about it.
You must be “Faster than a speeding bullet, more powerful than a locomotive..” Superman could fly, too, which make him double awesome, but Superman had something else: speed. Superman could be in a phone booth and out in a heartbeat, completely changed out of his doofy Clark Kent glasses and tie. Like bam! He was saving Lois Lane from her latest run in with the super villians.
And if he didn’t — Lois Lane was a goner.
Here are some other things you can do in two minutes:
-Sharpen some pencils.
-Check your horoscope.
-Transform from mild-mannered Clark Kent to spandex wearing Superman.
-Capture your audience’s attention for a presentation.
Just like Superman with Lois Lane, you have about two mintues when you first step infront of an audience to grab their attention. If you’re more of a Clark Kent type, it can take some work to rip off those glasses and go running on stage with your brightly colored spandex suit. While that might make people look up from their email, it might not be in the way you want. I can’t tell you what to do to get us to sit up and take notice, but I can tell you some things that I’ve seen work.
Humor. At PubCon South in Dallas, I got to see the great @unmarketing . The first slide of his presentation read “Social Media, We Need to Break Up” and the beginning of his keynote speech was about how it’s “not you, it’s me.” It was hilarious and everyone paid attention to see what the rest of this presentation could be.
Shock. On the first day of junior high school, my history teacher (Hi Mr. Bryant) put a chair in the middle of the room and jumped off onto the floor. It shook the walls and it broke all our conversations. It shocked us, without question and he immediately had our attention. More than that, it’s a moment I’ve never forgotten and one that shaped how I felt about the subject of history.
There are a couple of ways that you can get your audience’s attention. Remember, you only have two minutes to grab them, otherwise, they are goners. Not only that, you have the ability to make something memorable for your audience. Just watch out for Lex Luthor. He likes to lurk.