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Aug
26
2013
Delivering a Five Minute Presentation Maranda Gibson

When might you use a five minute presentation?

Some situations like when you've been asked at the last minute to make a quick introduction for someone else or a quick product announcement in front of a group are where you usually see the five minute presentation show up. They can be very useful tools in business because they force you to be effective and on point, since time is limited.

To make a great five minute speech you need to do some of the following.

Focus on a Single Point

When your time is limited to five minutes, the best thing to do is to derive one clear main idea from the information being discussed and present that as a single focus. You simply don’t have the time to elaborate much beyond a main point. Decide what the main point is and build the rest of the presentation around it.

Come Out with a Bang

You already know that there is a limited amount of time to catch your audience’s attention. When your speech is compacted into a five minute window, even more effort is required to get that audience to sit up and pay attention. You want to get participants attention in the best and most effective ways possible, and starting strong is going to be the best way to do that. Use something like a quick quote or an anecdote to create something amazing.

Close Like a Pro

Okay, your five minutes are up. Now is the time to reiterate your opening and bring it home for the listener. What was your main point of your five minutes? Now is the time to reiterate that to your audience. Maybe your goal was to introduce yourself – now would be the time to state your name again, and to invite people to come mingle with you. Maybe you wanted to get everyone amped for the next speaker about to walk on the stage, so remind everyone now of why they should be excited for the person about to take over.

Five minute presentations might seem like an overwhelming task, but they should only be used in certain situations. Your five minute presentation isn't always going to cut it but it’s good to have one on the back burner, just in case you need it.

How do you deliver a five minute presentation?

Aug
19
2013
The One Hiring Practice that Reduced Our Turnover David Byrd

Since 2010, I have changed the way we hire. Previously, we screened potential candidates during the interview only, and we missed some skeletons which later haunted us.

For all new job posts, I add a simple writing assignment. What surprised me the most at first was that only 2% of applicants completed the assignment. I would have thought at least 50% of people wanting a job would read and follow instructions. However, this had an added benefit. It weeded out a lot of bad resumes and saved me a lot of time.

After reviewing the writing assignments, I choose the candidates to interview. One surprising thing was that almost every person I invited to interview would have been a good hire, and it's nice to have to pick between several awesome choices rather than having to settle.

Requiring an assignment for applicants can streamline your hiring process and provide you with the best potential candidates for employment.

Here is our last job post:

How to Apply:

Please submit a cover letter explaining:

  1. Why you want to work in customer support.
  2. Why you want to work at AccuConference and not somewhere else.
  3. A description of a great customer service/support experience you had recently, and what made it great.

Also, attach the following writing samples:

  1. Explain why would you encourage someone to use an 800 number for their conferences.
  2. Explain to a customer asking for a lower rate per minute that we are unable to lower their rate.
  3. A company wants a refund because their conference was smaller than they anticipated (we charge a minimum for large calls, even if the customer only has a few people on the call). Explain that this is not refundable.

Send everything above to iwanttowork@AccuConference.com.

Aug
13
2013
The SimCity Mayors Guide to Public Relations Maranda Gibson

SimCity is a game that has been around for nearly as long as I can remember. In March of 2013, the latest version was rebooted and it wasn't met with the warmest of regards. Server crashes, the requirement to be 'online' to play, and small map sizes for your lots were just a few of the problems that the developers at Maxis and EA dealt with in the first few weeks of the highly anticipated launch.

As an avid SimCity mayor and the creator of many fine cities, it always seemed funny that the creators of the greatest city building games and arguably the most recognized franchise didn't do what their game has been teaching us about preparation forever.

Have a Plan

When you're a new mayor, you take a moment to sit back and determine where the best place for things might be. Which way is the wind blowing? You don't want to build your residential areas where the industrial pollution will blow. Where are your water supplies and other minerals? These are all important things when it comes to building a new city.

When you take on a new marketing strategy or start a new PR push, you need to have a plan. Going into it blind means you won't have a true understanding of what your direction should be. Is your goal to get national exposure for a brand or company? You're going to take a different direction that a client that has a goal of twenty thousand new Twitter followers.

Prepare for Disasters

For the SimCity Mayors we know that there is nothing more annoying than being in the middle of making tons of cash and then the screen starts to shake, or in your speakers you hear the inevitable horrible roar of the tornado warning sirens. That's right; it's time for SimCity to unleash a random disaster upon your humble town.

In public relations, it's not so obvious when there are warning signs. You can't always be prepared for something to go wrong in your marketing strategy or public relations campaign, but you can always plan around the "what ifs". Make a list of potential disasters (hopefully no Godzilla strikes) and then have an action plan for crisis management.

Give it Time to Grow

Once you've got the basics of your city in place and your cash flow is positive, there's a rush to build up your city quickly and increase the population, so that you can get more money. In life and SimCity, it's not always the best idea expand your small rural town to a big metropolis before you are completely ready.

Initial campaign success does not always translate into long term dollars. While you're enjoying increased exposure, give it some time to sustain before you hire additional staff or move into a new office building. That way you know your growth is sustainable and the additional staff or space is truly needed.

A new public relations or marketing campaign is challenging and exciting, just like being the new mayor of a virtual town. Putting your plan in place and being prepared to act from the start are often the best ways to manage things in the long run.

Aug
07
2013
Identifying and Treating Speech Impediments Maranda Gibson

Growing up, my mother used to tell me to open my mouth to speak because I would never open my mouth to make certain words. I wasn't having any problems communicating and no one in school seemed to think it was an issue. I did a lot of exercises to try to enunciate but no matter what I did it just didn't help. So I just spoke at a higher volume, which my mother was equally not a fan of.

At thirteen, I went to the orthodontist and he discovered that I had a medical condition called Ankyloglossia. In non-medical terms it's called being tongue-tied. It's the presence of a small bit of membrane (called a frenulum) that attaches the tip of your tongue to your lower jaw. A quick little surgery removed it and I could speak clearly.

There are a lot of things that can cause a speech impediment. You may stutter or find yourself losing your train of thought when you speak. If you think you have a speech impediment, you can try to diagnose and correct it.

Start at the Doctor

There are lots of factors that can cause a speech impediment and you should start with a visit to your doctor. Your impediment could be medical or physical. A doctor would be able to refer you to someone that can help you. For me it was an oral surgeon but it might require a trip to an ENT, or even a neurologist. Talk to your doctor about your symptoms and go from there.

Practice Your Speech

Once the cause of your impediment is determined, you can develop a plan of action to move beyond it. If your impediment isn't caused by a medical issue, you may be able to resolve some of the problems by making simple changes to your body language.

  • Good posture when speaking will help you maintain cadence and tone.
  • Reading out loud will help you maintain a good rhythm and can aid in treating a stutter.
  • Use tongue-twisters to help with a lisp. Lisps are especially prevalent with "s" and "r" sounds. Practicing with "Sue sells sea shells down by the sea shore" can get your lips and tongue used to making those sounds.

Find a Speech Therapist

Correcting an impediment in an adult is a difficult process because by the time we reach adulthood it becomes harder to change the habits of our brain, including speech. If you are truly concerned with improving your speech, you might need to find a therapist who can help you learn the mechanics of your speech patterns and make improvements to them. Your impediment might never be 100% gone but a therapist is trained to teach you how to manage it.

Having a speech impediment can be embarrassing, but more than anything, it's frustrating. Have you ever had a speech impediment? How did you address the issue?

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