Although teleconferences are all about the spoken word, they do have a written component: the transcript. Transcripts are highly valuable, for you and for the participants. You can use your transcript to build loyalty and get repeat business and the participants can get a clear view of your message.
No matter how good a person is at listening and digesting, the opportunity to pore over the details in written form is hard to resist. Even the most attentive person will admit that their mind wanders at times. That's okay, because you will be there to offer a transcript that is chock full of useful information.
You will have to decide whether or not you want to offer the transcript on paper or through e-mail. If you offer it in exchange for an e-mail address, then it only makes sense to send it through that medium. However there are some people who still prefer paper. The best bet may be to give participants a choice on how they would like to receive their transcript.
Some other uses for your transcripts:
- Give a transcript in exchange for an e-mail address
- Use transcripts to entice participants to fill out an evaluation form
- Offer customized transcripts by highlighting key passages, or break them up into segments for specific customers
Paper or digital, charge or no charge; put transcripts to work for you by offering them as a valuable post-conference tool!