This week, I've been working closely with a new customer about setting up a large event. He’s never done an event like this before and wasn't entirely sure where he should begin his conference. Introducing your company is likely high on your list of things to cover on your conference call, and here is the approach I suggested to my customer. You only have two minutes to get the attention of an audience, so you want to give an overview of yourself in quick, yet succinct manner.
Answering three simple questions will help you introduce your company without taking up a lot of time.
What’s Your History?
Remember those two minutes? Start by giving your participants a brief understanding of who you are. Tell your audience about your beginnings. How was your company formed? What was the idea? Your company story is the key to getting an audience to understand who you are, where you came from, and what you faced to build.
What Do You Solve?
If I were to tell you what we do, it would be that we help people communicate. It’s not about web conferencing, audio conferences, and the other products we sell when introducing ourselves – it’s about how we make things easier for you. Instead of telling your participants that you sell something, tell them what you do. People will be more receptive to this approach rather than feeling like the entire conference was an opportunity for a sales pitch.
What Sets You Apart?
When you’re introducing you’re company, be sure to mention what sets you apart. Whenever I have the chance to introduce AccuConference to someone new, I mention our customer service philosophy, because that is the center of what we do differently. In order to memorable, you need to define the company’s special qualities so that you can be the first thought when your services are needed.
You can tailor these questions to introduce your company whether it’s your next large conference call or a cocktail party. By setting up your company and explaining how you solve problems for your customer will peak the interest of anyone who needs a company like yours.
How do you introduce your company in a presentation?
I want to introduce you to someone, but I suspect you know this person already. I’ve deemed this person to be Idea McStealerson, and he or she likes getting all the credit for ideas that were a team effort. You know this person– when it comes time to present group ideas, they walk away looking like the hero while the rest of you end up looking like you didn’t contribute at all. Idea McStealerson is a jerk.
Sure, it may seem like a great idea to commit collaboration crimes – why wouldn’t you take credit for a great idea in front of the boss and look like the smartest person in the room? Well, there’s one very simple answer for that – your boss knows it was a collaborative effort. While you might feel like you look like the smartest person in the room, you just look like a jerk.
The temptation to further your own career is great – I get it. Everyone wants to look like the superstar. It’s important to remember that when you’re working in a group everyone knows that you didn’t come up with all the ideas. Even if it’s not you’re intention to take credit for the group project, you can still end up looking like that’s what you’re trying to do, unless you’re using the right words. Here are some tips to keep from looking like a jerk in the eyes of your boss, and in the eyes of your co-collaborators.
Words like me, my, and I are possessive and indicate sole ownership. Instead, you should try using phrases like our team and other words to establish shared ownership for an idea. If everyone came up with it, it’s not your idea and you shouldn’t use the possessive.
When it comes time to present all of your awesome ideas, don’t give the responsibility for presentation over to one person in the group. There will probably be a couple of different categories or sections that you will need to cover. Let everyone have something to present so that you are letting everyone on the team take a turn in the spotlight.
Use names! If you’ve been charged with presenting one of the categories, but it wasn’t your supreme brain power that spawned where these fantastic ideas came from, don’t be afraid to tell the story of how you got to this point. Say something about how Stephanie made a joke that we should do XYZ and it spawned the entire idea. How a simple joke lead the group to these ideas.
Collaboration works best when everyone feels like they get credit for the ideas that they helped to create. Plus, your boss knows when something was a group effort and they have been in the game long enough to have expectations when it comes to group collaboration, and they expect everyone to share in the development of a great idea. You might think you’re being sly, but your boss knows better.