Many moons ago, I worked in direct sales. While it wasn't my favorite job in the world, I learned some valuable skills. The company liked to keep us up to date on new approaches with monthly conference calls, and they were very helpful. When it’s time to set up your next conference call with team members, here are some sales conference topics that you can use.
Each month, invite the “top seller” to make a brief presentation to new hires or those who wish to participate. You can open up for a straight Q&A session to let your new people or the ones that need a little extra motivation find out about what strategies make someone successful in the sales business. A lot of times it helps to simply hear what works for someone else and try to incorporate that into your own approaches.
Once a quarter, set up a conference call with departments or teams that would not usually have direct contact with each other. Use these opportunities to role play situations with a large group and then allow for questions at the end. Ask your employees what was great, what could have gone better, or what needs a little bit of improvement. It’s a great chance to hear new thoughts and approaches from those you wouldn't usually have contact with.
Brainstorm a Better Pitch
The sales persons pitch is the greatest device they have when it comes to closing a deal. If the pitch doesn't resonate, then you've lost your potential client before you even have a chance to start talking about benefits to your product or service. Get your team together on a conference call and start collaborating on a pitch that can be delivered in a clear manner with the same messages delivered across the board. Host a follow up call after a couple of months and find out some of the feedback on the pitch. If it’s still not working – you can attack the pitch again and continue doing so until you find one that works.
Before you start any conference call with your sales team, it’s important to break the ice and start opening up the lines of communication. A good ice breaker planned into the meeting agenda will get people talking and feeling comfortable with each other.
Motivating a sales team doesn't have to be all about money and success. Giving them an open door to get new ideas, stay current, and keep things going helps just as much.