The National Investor Relations Institute has a lot of good advice on their website on earnings calls and webcasts and what you can and should not do. Their advice is something you should take to heart if you are thinking of initiating or fine tuning your present earnings conference calls.
In setting up any kind of earnings teleconference, the thing that should be first and foremost on your mind is how to get the word on your corporation out to as many interested parties as possible. Although there is no one way to do this, there are certainly best practices.
If you are planning to hold an earnings teleconference, the best thing is to issue a press release to one or more of the major Internet corporate news sites. Of course, you should also post the date in a position of prominence on your company’s website and if you have a news letter, mention it in that as well. Although you might want to email investors who have asked for information about the company, do not think this is a substitute for a news release.
Information should be provided on the date and time of the call and how it can be accessed. Be sure to contact a service provider, like us, who can simultaneously connect hundreds of callers to your teleconference for this type of meeting.
In terms of other information, if you are going to be presenting financial information in the presentation, be sure the material is posted somewhere on your website or included in the webcast which should be archived on the website as well.