I have always tried to look at every situation with a resolution, rather than a problem. It is the “Duck Theory” that I adopted long ago from my sister, who has always been my best mentor.
The premise is that when you see a gaggle of ducks swimming, you see this beautiful motion of them gliding through the water effortlessly. But, if you were to turn the picture upside down, then you would see that the legs are quickly rotating and maneuvering to keep up, slow down, turn, trying to keep up with the group or get ahead. The mechanics to create the movement are two entirely different pictures.
It is the same in business, customers should only see above the water, the smooth action of a forward glide. They do not need (and normally do not want to know) the mechanics behind it. They just need to know that you understand they have a problem, and yo’ you’ll solve it.
So what if all problems do not have a solution? Some needs just can’t be met. I admire those that go above and beyond. The "Heroes" that we remember. Olympic competitors don’t just work out, they focus on what workout is best to enhance their skills and stay focused for four years to compete against the best. They don’t say the word "can’t" for 4 years or even longer. Survivors don’t quit, they are the ones with the remarkable stories about how their resilience got them through a tough situation. My answer is never say "never".
When the duck theory is applied, you supply the effort so customers are effortlessly rewarded.