Social media. It's the buzzword for 2008. Bloggers with book deals, Twitter recaps of presidential debates and appearances, Facebook groups set up to discuss a particular product launch, teleconferences by marketing gurus discussing that latest sales strategy. It's all a form of communication that could be very effective for your business. So how do you use any of it to make money?
1. Are you trying to build a buzz? If you're an author, a blog discussing your writing career might work. You can get a fan page on Facebook, where people can ask you questions and talk about your book. Stephenie Meyer's book Twilight (the movie hits theaters this month) has 343,643 fans right now. The page boasts interviews with Meyer and the cast of the movie, discussion forums, and trailers, movie pictures and promos, you name it.
2. Are you an expert trying to build a platform? A teleconference can be a great place to meet potential clients and to give away some great teaser content, such as marketing in a slow economy, how to sell more effectively, even tips on becoming a career coach. You can advertise your conference using Facebook or Twitter, allow people to twitter your call, and then post a recording for download in exchange for email addresses.
3. Do you want to broadcast your expertise into different social media worlds? Your blog can be a great vehicle to showcase your knowledge base. Also link your blog to Facebook so that when you update with a new post, it automatically is updated on Facebook. Start a Facebook group and ask readers of your blog to join. Group members can join a discussion forum to talk about issues you've posted about. One writer currently hosts an Atlanta-based blog on finding good deals and her Facebook group has garnered her hundreds of new readers. She posts deals on her Twitter feed, Facebook status, and on her blog.
4. Do you want to complement your publicity department's work on your product? Any of these tools can work for you. A teleconference where you discuss your newest launch, a blog where you can upload YouTube Videos, or Facebook can host and remind people of upcoming events you'll be at, and Twitter can become a blaster of quick spurts of information as things come up.
5. Do you have doubts about social media? It is pretty new, and yet we've seen evidence that it can invigorate campaigns quite effectively. President-elect Barack Obama harnessed the power of social media to his advantage this year. Voters on both sides used Facebook to remind people to vote, debated policy ideas via Twitter, and even live-blogged the debates. If you're not sure where to start, try one thing at a time. It's fun and you just might surprise yourself at what you can create.