So how does a small business deal with their social media platform? You ventured online and tried out a few. You stuck with two: Facebook and Twitter. What do you do now?
It's truly the "Wild West of social media," and while many businesses have blogs, use Twitter to post newsy articles or to announce a play by play of their teleseminars, and have profiles and pages on Facebook (with discussion related to a recent companywide conference call), unfortunately, they're making a lot of mistakes.
Before you shrug off social media as something your business doesn't need to keep up with, think about how your business is perceived in the Web 2.0 world and how it will affect your reputation and your ability to connect with customers, associates, and potential customers. Will potential clients be impressed by a business owner who barely blogs, rarely posts to Twitter, or refuses to really use Facebook? Do you know how much you can do with Facebook for your business? Read on. It does depends on who you are attempting to reach, but if you are going to utilize social media and really make it work, your business needs to translate to the Internet very well. More than likely, your business does look better online. All nice and shiny. How do you keep it that way?
Here's a few tips to enlarge your presence in the social media frenzy online (more particularly, Facebook and Twitter).
1. Bare bones won't fly. If you are on Facebook with little more than your name, business name, and location, people just won't care. Social media is a way to interact with others online. Add a picture of you, your team, or your company's logo, add web site urls, link your Facebook page to your blog, or start a group for your employees or clients and initiate conversations in that group. You can create a business network (a la Acme Consulting) and within your network, you can update everyone on a company conference call, or for some silly fun, you can challenge your employees to a game of PackRat (seriously, the hottest Facebook game out there).
2. Don't bore your Twitter feed to tears. Post interesting urls on news, gossip, or articles that will help your employees or clients (do they want to read about oil consumption or new cell phone gadgets?) Make sure your content fits. Announce new products or services on Twitter, or publicize a teleseminar. Don't just say how the weather looks outside, use your status to get people interested in your business.
3. Don't be afraid to start the conversation. Accept and invite friends from all over and update often, either using the status updater or by imbedding a note into your profile. Ask questions to stimulate discussion, for instance, "What was the worst experience you've ever had on a conference call?" The new comment feature on everything in the Facebook profile allows conversations that were once confined to specific sections.
4. Twitter is even easier to use to start chatting. Try following leaders and innovators in your industry and in other industries. Respond to their tweets with your own comments (@JSmith Did you see this article? and then link to the article). That will get more people coming to your Twitter feed to find out information you have that might be useful to them.
5. Above all, give new content and often. The number one mistake businesses make with social media is thinking that a static web page or Facebook profile or Twitter feed will do the trick. If you last posted six months (even three months) ago, it's time to fire up your social media engine. Go to it!