I won’t go into too much detail (because it’s not my place to share for others, only myself) but I get to have a wonderful experience where a group of people talk to others and share some heart wrenching experiences. I was at one such even this past month where I realized that one of the quickest ways to get an audience’s attention is to be honest.
What does that mean though? Telling you to “be honest” is sort of like telling you to write “great content” – it’s a great tip, but there’s no real substance to it. How does one “get honest” with a group of strangers? We don’t really know most of them and it can be an awkward thing to get up in front of people and tell what you might consider to be “too much”.
Here are three ways you can tailor the honesty approach to presenting a topic to a more business oriented audience.
Tell a Story. Give your audience the inside scoop of where your idea or inspiration for an idea came from. Don’t be afraid to tell them that you were sitting on your couch eating ice cream and watching Jersey Shore when it was like a light bulb went off in your head. Share the little things that can make a member of your audience relate to you.
Don’t be afraid to admit you were wrong. Business, like life, requires you to learn lessons along the way. Standing up in front of a group of people can show that you’ve been through the ups and downs, just like they have, but you were able to bounce back. When we’re going through something difficult, we often feel like we’re going through it alone. Hearing someone else’s struggles can inspire in a heartbeat.
Emotion is Passion. Loving something – be it a person, product, discovery – doesn’t make you a bad business person. Why take on a project if you don’t have passion for what you’re doing? Getting up in front of an audience and showing your emotion towards something doesn’t mean anything other than the fact that you’re in the right place.
It’s very easy to get up in front of everyone and be honest, but it’s not a tactic we take to a credible presentation. We think that by admitting flaws or showing how much we believe in a thought or idea is a weakness in front of a group of people. In truth, it could be one of the best ways we have to make a great impression on our audience.
How do you use honesty in your presentations? Do you go all in or do you shy away from putting yourself out there to your participants?
Bonus Abe was the master of honesty, even when he didn't want to be.