AccuConferenceAccuConference

Aug
20
2010
LG Readies Tablet and Smartphone Incursion Chilton Tippin

The afore-quiet LG is plunging into the smartphone world, announcing today that they would launch 10 smartphones and sell five million devices by the end of 2010.

If that doesn’t impress, they are also releasing a new tablet that Chang Ma, the marketing man for LG, says is going to top the iPad.

The company is scuttling to catch up with industry competitors who have been riding the premium-phone wave for some time now. The Optimus smartphone line is their prospective engine.

LG’s tablet computer will be marketed globally by the end of the year too. The software base for the tablet, also called the Optimus, will be Google Android, and it varies from the iPad in that users can create content rather than just view it.

The LG tablet will gravitate around tools that allow document writing, editing and video creation.

The move likely comes from the company’s recognition that the feature phone market is becoming saturated. In America, for example, about 77 percent of people are already mobile subscribers. Profits no longer amount from increasing subscriber penetration like they used to. In a user-end driven market, companies increasingly need to compete with premium phones like Androids and iPhones. And though LG is the third-largest handset maker, the company is clearly playing catch up.

According to the Wall Street Journal, the company’s share of the smartphone market was 1.2 percent in the second quarter of this year, and in July, LG’s handset unit reported a 31 percent decline amid the smartphone frenzy.

LG will be making a dramatic push though. Starting with the Optimus One, which will launch through 120 operators, the execs at LG have a carefully tailored marketing plan.

Quoted in the WSJ, Chang Ma, the marketing man for LG, said the Optimus One will be a gateway smartphone for people who have not yet owned one—an indication that the company is going for simplicity off the bat.

As of yet there is no official word that they will be pitching their tablet with a wireless provider, yet some analysts predict that it will likely have one.

 

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