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Aug
27
2009
Powerful PowerPoint – Part Three: Media Maranda Gibson

Description: If done right, web conferencing with PowerPoint can do amazing things!

It had to come eventually, but we're now at the end of our three-part series on the proper use of Content, Visuals, and Media to create excellent PowerPoint slides that grab attention, deliver the main message clearly, and highly augment presentations as a whole.

Web conferencing is, I think, the best medium to really get the most out of PowerPoint.  Not only is everyone right in front of their screens, able to see each slide perfectly, but they also have their computer handy to follow any links you put onscreen, or download materials you wish to share.

Take a look at this YouTube video that has tips for making the best of graphs and visuals.  Now, there are three things I'd like for you to glean from this video:

1.  Everything you put on a PowerPoint slide should be tailored to best convey your main message.  If this includes cutting out most of a picture to leave exactly what you want the participants to see, then so be it.  If increasing clarity means that graphs are made to be considerably less complex, so much the better.  If a slide has to be broken up into two—or more—slides to increase visibility, I say that's great.  Remember, you don't have to have a limit on how long a slide is shown, or how many slides you have.

Oh, and the best way to grab, retain, or regain attentions is go to the next— and different looking--slide.

2.  This video was on YouTube, but it and any videos you have or create can be placed on a PowerPoint slide!  A few slides into the beginning of a presentation you can announce that the CEO wanted to say hello, then you advance a slide and press 'play.'  Or, instead of describing a certain machine at work—or showing slides very fast with a picture on each—you can let your video explain all.

Video is eye-catching, but don't discount a slide with a picture and a sound file on it.  Get to the slide, press play, and let the exact words you want them to hear flow out.  It probably doesn't need to be said, but the picture should be appropriate for the sound file.

3.  The main point of this company's PowerPoint video was to get you to pay to attend their web conference seminar on improving presentations.  And they did this by showing a few minutes worth of their presentation as an enticement.

And you can do the same with your own products.  Hold a web conference for some potential clients and show your PowerPoint presentation.  Make sure to record everything.  Then pluck out sections with valuable information, and put them together in a PowerPoint video to put on YouTube.  You get some exposure, but more important, the leads you receive from it are informed and motivated potential customers.

I hope this three-part series on punching up PowerPoint helped more than a few people turn out stellar presentations.  Was there something I didn't cover that you hoped to see?  What subjects would you like covered in our future series?  Leave us a comment and we'll do our best to accommodate.

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