This week, I read this awesome post over on Copyblogger called How to Use Webinars to Create Great Relationships with Prospects and Customers. The blog is highly indepth about how you can reach out to customers and make sales connections by inviting them to Q&A sessions or with coaching programs. I have personally written about using Q&A session with customers in a webinar format before and how it can offer great benefit to your company by knowing what your customers want to know more about.
These are great ideas and I fully support them, but there are some things you have to keep in mind when approaching using a webinar for any part of your business.
Pay Attention to Your Time Constraints
Understand exactly how long it is going to take you to present the information to your customers, clients, or co-workers. Give yourself a little extra time on either side of the webinar for any last minute hold ups or if you happen to run a little long in a Q&A session. Most webinars are scheduled for an hour and have anywhere from 30 - 45 minutes of presentation time and then the rest is Q&A from the audience.
Don't Host a Webinar Just to Do It
Ever been a participant on a webinar where you've heard it all before? Instead of presenting buzz words and tired information, have something new and interesting to present. You can invite speakers to your webinars so that they can give a fresh perspective on the topic. You can invite a blogger in your niche to come on the line and have an open discussion with participants or debate over how to do something. You can also present new research on how your kinds of products are being used in businesses, so that your potential customers can see how the products will benefit them in the short and long run. If participants feel like they scheduled an hour to hear something you've already heard before means they are less likely to sign up for your businesses webinar event again, and it means you will stick in the minds of your participants for all of the wrong reasons.
Always Have Q&A Options
No matter how well you present a topic or how much you know about a subject - there will always be questions. It's not a bad thing, in fact, it's great because sometimes your audience can lead you to an idea you might have never thought of yourself. You have to give them a way to ask these questions and sometimes the idea of having to speak the question can be a bit of a hold up for participants. Use a webinar service that is going to provide both audio and some other form of question forum (like chat) to help give everyone a way to feel comfortable asking those questions. Provide an email address for the ones that you can't get to in the alloted time.
Using a webinar is a great tool for reaching out to current customers, clients, and even a public who might never have been exposed to your brand. If you're going to take on the importance of webinars in business, you have to be ready to make them useful and informative.
What kinds of thing are you doing to make your webinars stand out from a crowd? How are you engaging with participants during the presentation to make sure they are really getting what they came for?