You completed a very successful conference call. Feedback from the attendees was very positive. Some mentioned it was the best conference call they ever attended. Congratulations on the teleconference, yet it's time to pull out that list of those who signed up but did not attend your captivating call.
Send the "no-shows" an email that contains a link to your archived event. Let them know they have another opportunity to listen to the insightful conference call at their convenience. Briefly remind them why listening to the call is an excellent use of their time. Entice the no-shows by quoting a few of the attendees who gave enthusiastic responses.
In the no-show email, offer people a free trial for your services. If you had requested and received information about their product preferences in the registration form, offer them a tempting product discount. Free offers are also typically welcomed by way of a telephone call.
For those who actually attended the call, utilize an on-line survey device to gather attendee comments after the teleconference. Their comments can help you create an even better presentation. An online survey will also make them an active participant and less likely to "click you off." Remember to place a "contact me" box in the after the event email survey. With appealing emails the no-shows might be clicking the contact me box after your next conference call.