The differences between men and women in and out of the workplace have filled volumes. When teleconferencing or video conferencing, it helps to understand the underlying difference in approach. As women became a more powerful force in the workplace, the differences in the way men and women communicate generated significant academic study. In the 1980s, Georgetown scholar Deborah Tannen succinctly summarized more than a decade’s worth of linguistic research into what has become a widely accepted belief: Men talk to deliver information and women talk to create relationships. Tannen called these two styles of speech report talk and rapport talk.
Though oversimplified, this observation has been popularized in books such as John Gray’s Men Are from Mars, Women Are from Venus to the point that it is universally accepted as the defining statement about gender and speech: Men talk to deliver information. Women talk to make friends. Or, as Rob Becker says in his funny one-man Broadway play Defending the Caveman: Men are the hunters, always focused on the target. Women are the gatherers, always seeking more information.
In the workplace, we have learned the dangers of stereotyping, but there is a kernel of truth in the general concept. Numerous scientific studies have proven that men and women do use their brains differently which often results in different thought processes and communication styles. Cultural learning exacerbates these differences. In teleconferencing or video conferencing with business colleagues, encouraging both communication styles can build consensus and lead to more creative problem solving in the pursuit of your goal.