Nothing is more important than the relationships a company builds with its customers and partners. To foster these relationships, larger companies sometimes have annual conferences where people from across the country come together to meet each other, catch up on new company products and services, and learn new ways to use the company’s system. These usually cost quite a bit of money for both the company and the participants.
Although nothing beats a good physical face-to-face conference, just in terms of time and money it is not something that can be done more than once every year or two. And, getting together with key clients and partners only once every year or two to fill them in on what’s going on is just not sufficient to build a real relationship.
What some companies have decided to do is to still offer the once-a-year physical meeting, but to augment them with quarterly web meetings that are similar to their large conferences, but smaller in scope (50 to 75 people) and that target different market niches and that use audio and video tools to provide interaction between parties.
Due to the more intimate nature of the web meetings over the physical get together, this becomes a venue to find out how clients are actually using the product and its features and get them to share what they are doing and what they are finding out about it. It also proves to be a great vehicle to brainstorm and troubleshoot with clients about products under development; and provides a great way to find out what the client’s priorities are for new products, allowing the meeting convener to better prioritize product enhancements or new product releases.