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Feb
17
2012
Technology Ruined The Superbowl Maranda Gibson

Yard Line

UPDATE:Nielson Ratings on Most-Remembered and Best-Liked Ads.

The 2012 Superbowl between the NY Giants and the New England Patriots broke ratings history. The ratings make it not only the most watched sporting event, but the most watch television program of all time.

It probably helps that this year's match up pitted two teams with huge fan bases and huge populations against each other. It also helped that other stations abandoned regular programming because who is dumb enough to put their shows up against the biggest football game of the year?

The game was great and it was obvious that the two teams that were there deserved their places on the field. The game kept fans either biting their nails or screaming at the TV all night and, in short, was everything you would hope the Superbowl would be.

Well, everything you thought except for the commercials. While they were still broadcasted and many of them were as funny as expected, some of the most popular ones were released days in advance of the big game to social media audiences.

YouTube has become a big part of marketing and advertising. As someone who is in the business I get it. I am all about companies embracing new media and giving customers a glance behind the scenes to how a business operates or giving away a teaser trailer to entice them to watch for more. I'm just not sure how I feel about social media breaking the tradition of the Superbowl.

How many times have you heard someone say, "Oh, I only watch for the commercials" or chose to grab their refills when the actual game comes back on? I'm not saying that airing the commercials online was a bad idea from a marketing standpoint. I talk a lot about how companies need to be where their markets are, and most demographics are online now. It would make sense that the next logical step for advertising would be online.

It just makes me wonder why a company like Chevrolet would choose to spend the kind of cash for a Superbowl spot, only to post it on YouTube a couple of days in advance of the game. Isn’t that kind of like telling a kid what they are getting for their birthday?

Obviously, based on the ratings, releasing some of the commercials via YouTube days before the game started didn’t hurt the number of viewers for Sunday’s game, but I can't help but wonder if we lost the experience. Marketing is changing – which, it has always evolved as new ways of delivering messages has been in front of people. (Think of the evolution from radio to TV)

Did you feel like something was missing from the Superbowl experience? Were you disappointed that many of the most popular commercials were already seen or spoiled through social networking in the days before the game?

On a sidenote – here is one commercial that was a sweet surprise - the introduction of Ms. Brown for M&Ms.

Jan
26
2012
Press Conference Management and Etiquette (For Everyone) Maranda Gibson

As a baseball fan, we recently had a very exciting thing happen for the Texas Rangers. Japanese pitching sensation Yu Darvish signed a six year deal to come to Texas and play with our Rangers. During the announcement press conference, I noticed something that was really pleasant - everyone involved did a great job of explaining the feelings of the baseball club, and speaking for the not present Darvish.

I've heard bad press conferences where everyone speaks over each other and it doesn't seem like there's any information, but this conference went very well. There were some things I noticed during the conference that stood out as some best practices for press conference management.

  • Define an overall message of the press conference and stick to it throughout the press conference. Press conferences are supposed to promote the idea of cohesive thoughts and show how different individuals, departments, or agencies are working together.
  • Everyone has a specific topic to discuss and they should stick to it. Let the people who are in charge of certain departments speak on those departments - it builds trust with the reporters and the audience.
  • Don't talk over each other. Commenting officials should answer the questions related to their topic.  If you speak up when someone else is talking {because pauses can get confusing} save your point until the first person is really finished.
  • Show some love to the reporters in the back. When taking questions, make sure you take some from the reporters in the back. Smaller publications usually don't receive top billing at these kinds of conferences, so it might be a good show of faith to show a little love to the reporters in the back. 
  • Be thorough but respectful of time limitations.  Yes you want to answer all of the questions but in a crisis, you're working against deadlines as well. While it's important to inform the public of a situation it is equally important to handle the situation. Set a time limit (usually 20 or 30 minutes) and stick to it.


What do you think makes for a good press conference? Are there any specifics like these that you'd want to add, or do many things depend on the nature of the conference itself?

Jan
12
2012
Conference Call Services to Try in 2012 Maranda Gibson

Teleconferences have changed since they were first introduced. They have come far beyond on the "audio meeting" to become a potentially integral part of your business and sales strategy. We put our heads together and thought of some other ways that conference call services could be used to interview employees, make new sales connections, and a lot of other really awesome things.

  1. Operator Assistance - An operator will take over all of the technical aspects of the call. They will also prepare a unique introduction to your conference call. Not only is this a great way to create some formality on the call, it's also a great way to relieve some of the stress from the moderator.
  2. Host a Sales Presentation via Web Conference - Instead of driving across town or hopping on a plane to pitch your next client, try using a simple web conference. Put together a PowerPoint presentation and stay in your office. You can still field questions and show growth potential, you're just doing it from the comfort of your favorite chair.
  3. Don't Travel for One Month - In the same vein as the previous tip, plan on keeping the wheels down for an entire month. Limiting travel will not only save you money but grant a different perspective on how you can manage your business. A lot of companies don't realize how easy it is to use conferencing and limit the travel.
  4. Host a Job Interview via Conference Call - Typically, the beginning of the year is when companies start bringing in new employees. Instead of the typical face to face interview, have the initial interview over the phone. You'll hear how the potential employee handles themselves when all they have are their words and tone of voice to back them up.
  5. Interview a Leader From Your Industry - Use a conference service to record the interview and then turn it into a podcast and host it on your blog. Simple as that.
  6. Telecommuter Friday - This may sound crazy but it could be a good experience for you and your employees. If your businesses allows (some won't, like retail) pick one Friday as a test and let your employees telecommute. Many companies successfully operate in a virtual office environment and end up saving money without the need for office space, phone lines, etc.
  7. Invite Your Customers to a Q&A Session - Try a monthly or quarterly call with your customers to see what they think of any changes or updates you've made to your products. This is an exceptionally great idea for start ups that usually make a lot of changes right away and rely on feedback from the public to know what is working and what isn't.
  8. Add a PowerPoint to a Status Meeting - Punch up your next boring old status meeting by adding in a PowerPoint. Suddenly, an audible list of sales numbers, increases, and projections become colorful and memorable graphs and charts. Using visuals reaches out and grabs the audience’s attention to keep the focus on the meeting and nothing else.
  9. Use a Registration Page - Trying to see who is attending a status meeting? Want to know what potential client attended one of your web conferences? Set up registration pages and collect information like name, email, or phone number. It gives you the ability to see who joined the conference, who didn't, and once you download the registration list, it's a marketing contact sheet that immediately lets you see who is interested in learning more about your products.
  10. Invite the Press to Your Company Announcement - We recommend that you use this tip in conjunction with the operator assistance suggestion. Inviting the press to an announcement is a good way to generate buzz, get a little excitement about a project, or gain a little extra news coverage.

In 2012, we highly encourage you to try one (or more) of these uses of your conferencing services. You might be surprised that a lot of people use conference calls for these very reasons and that it works very well.

Jan
03
2012
Verbal Communication Styles Maranda Gibson

It is generally accepted that there are four different kinds of verbal communication styles. Each person will have their own way of approaching projects and while one particular communication style will stand out among the different attributes, most of us will have a combination of both. The kind of communicator affects the way they see different aspects of their job, how they react to change, and how they may interact with their co-workers. While reading over these I also realized that the type you relate most with could have some bearing on your presentations. Here's a brief overview of the communication styles and some things you can improve once you know your type.

Relator - The relator is the team player in the office. They dislike conflict and are hesitant towards change (but not necessarily against) because it will throw off their daily routine. They are easy to work with, take direction well, and are always willing to listen to others. While they always have the best interests of their co-workers at heart their work can sometimes be affected by the need for their co-workers to be happy.

When planning a presentation as a Relator keep in mind that you have no ability to please everyone who is listening to you. There will be someone in the audience who has heard what you're saying before or won't "get it". Instead, focus on the audience as a whole and encourage them to participate throughout the presentation.

Socializers - These employees are energetic motivators in the office. They enjoy brainstorming meetings and look ahead to the bigger picture. They are excited about where a company can end up but might lose some of the small details along the way.

The Socializer should take care when planning a presentation to include the small details. If you're going through a long and complicated process of how to make a particular change with in an organization, be sure that you document everything that you did to achieve success.

Thinkers - They value logic and details. They can approach a problem and provide a lot of solutions and contingency plans. While they are not opposed to change, it will take some time for them to get used to.

Where the socializer needs to include more details, if you're the thinker you should include a little less in your presentations. It's your nature to include every step along the way, but maybe you need to simplify your presentations a bit and give the option to contact you if they need more information.

Directors - These are the "no-nonsense" folks in the office. They get right down to business and can sometimes be blinded by their own personal goals. While their eyes are on the "bigger picture" they may have unrealistic expectations of how to get there.

If you're a director work on your presentation opening. Sure you desire getting down to business but take a couple of extra minutes to open with a good morning and some polite chatting with your audience. It will make them more receptive to what you have to say.

After reading these, I'm pretty sure that I'm a mixture of the Relator, the Socializer, and the Thinker - with my standout category being the Relator. I am not opposed to change and, in fact, welcome it, but I do require some time to adjust to it. I love to brainstorm with a group and I enjoy conversations that lay out different opinions and thoughts. The thing that stands out the most about me is that I am a "team player". I am strongly opposed to conflict and, in the past, my work has been affected by the need for everyone to be happy and satisfied in their job. What combination are you and which one stands out the most?

Dec
29
2011
Best Blog Posts of 2011 - AccuConference Edition Maranda Gibson

Since 2012 is just around the corner I thought I would take a look to see the most popular posts on the AccuConference blog in 2011. These gems always bear another looking at and stay close in 2012 as we celebrate our 10 year anniversary. There will be lots of cool things happening around AccuConference so I hope you enjoy celebrating with us. Have a Happy New Year everyone and I hope 2012 brings you great things.

  1. Cell Phone Statistics - Looking for information about cell phone usage? We compiled much of the available data to show you the breakdown.
  2. Breaking Communication Boundaries - Is your company getting the most out of your conference call services? You'd be surprised at the statistics of companies who aren't.
  3. Cell Phone Safety - Companies are evaluating and changing their policies on cell phone use while driving company vehicles.
  4. In-N-Out Fort Worth - One of the most exciting things that happened this year was the opening of the In-N-Out burger in downtown Fort Worth. This was a process that was documented by our fearless leaders and their enthusiasm earned them a feature quote in the Fort Worth Star-Telegram.
  5. Types of Presentations - When asked to present on a conference, the first thing you have to decide is what kind of speech you're going to be making.

Honorable Mentions

Nov
28
2011
How to Squeeze More Out of Your Weekly Meetings Chilton Tippin

It’s hard to imagine anything more routine than a weekly meeting. Typically scheduled at the same time every week, the meeting starts ten minutes late. People filter in and chat about the week. You try to get some things done: discuss the previous week of work and projects, lay out a foundation for the next week, some people take notes, some don’t, and then someone says meeting adjourned and everyone gets back to work—most likely grumbling. Okay. It may not be this bad—but still, it may not be all that good either. Routines are helpful, but they can lose their spunk. By this I mean they turn more into a rut than a routine. With regard to weekly meetings, your team may start to think they’re mundane, a formality, a little unimportant. In reality, a weekly meeting is very important: it can catalyze new ideas, get people back on track with their projects, and it’s a great way for everyone to keep abreast of the bigger picture, keeping some perspective on what your company or organization is doing.

So here are some ideas to help squeeze more out of your weekly meetings.

  1. Make Sure You Have a Weekly Leader – Your organization may be somewhat informal and your meetings are more like discussion time. While in some respects this is good and can breed fruitful ideas, in other respects it can be quite damaging to your meeting’s productivity. Having a leader is important because he or she will keep things moving. They can settle disputes, bring up the next point on the agenda, make sure the meeting starts and ends on time, make sure people stay on topic. Your leader needn’t be the same one each week. But a meeting without a leader is like a ship with no captain at its helm – it will drift off course. To watch a discussion about the importance of a meeting leader, see Broken Meetings (and how you’ll fix them).
  2. Make Sure Your Meeting Starts on Time – People are busy, and it’s annoying when others don’t respect others’ time. Therefore you should always start your meeting punctually. This seems like a given, but how many times have people showed up a few minutes late apologizing and everyone just shrugs it off? This can actually be damaging because it subconsciously primes people to take the meetings less seriously: they figure, meh, no one cares if I’m on time, it’s a pretty casual meeting anyways. A simple system of rewards and punishments will encourage people to show up on time. It doesn’t necessarily be anything big—you could reward those who show up on time with their first choice of projects, for example. Or, for those who are late, they may have to do more work that week. Or, more simply, the person who is late might have to take meeting notes and email them to everyone. For a more exhaustive list of ways to get your meeting kicked off on time, see here.
  3. As Meeting Leader, Set Clear Agenda – Weekly meetings will run most efficiently if you have a clear, step-by-step agenda. This can be organized with a broad topic and a checklist. For example, this week’s broad meeting topic may be “Increasing Customer Base.” Under that broad topic you would then have an agenda by which you proceed: Brief Intro – 3 minutes; Brainstorm – 10 minutes; Pick Strategies – 10 minutes; Plan for Implementation – 7 minutes. Having a time-stamped breakdown will keep things moving fast, keep things on topic, and generally help keep the meeting productive.
  4. Keep Meetings Short – A meeting should waste no unnecessary time just like a painting should waste no unnecessary paint. One of the common ailments of a weekly meeting is simply that it’s allotted too much time. Keeping them brief-20-25 minutes-is good because it allows your team to focus on a few key items, lets people get back to work, dissuades people from showing up late, and is respectful of everyone’s time.
  5. Use Tools Available For Organizing and Timing – The Internet has recently sprung to live several free web apps that will help you organize meetings. For keeping meeting notes, we recommend Evernote – it syncs all of your notes in the cloud, meaning they’re available on all of your devices and can be shared with your whole team. Another great app for minutes is minutes.i, which is devoted to meeting minutes. You fire up the website and it generates a minutes template that can be shared immediately after the meeting. Timebridge coordinates everyone’s calendars, finding the best times to hold your weekly meeting, check it out here.

Nov
18
2011
Forget the Underwear Maranda Gibson

Remember that horrible piece of advice you got right before making one of your first public appearances?

Just picture everyone in their underwear.

I was 10 the first time I heard that advice. I'm 28 now and it still makes me want to shove my head in the sand (which is what I'm sure my reaction would be to a roomful of people in their skivvies.)

No, thank you.

The meaning behind the advice is great. The purpose of picturing everyone in their underwear is not to blind you or make you go run screaming from the mic, but instead to make you feel like everyone is on the same level. When you're on stage, you feel exposed and like you're bearing all for the world to see - so the underwear trick is supposed to make you feel like everyone else is exposed too.

There are some better ways to do that than picturing yourself as the grand marshal of the no-pants parade.

Meet & Greet.

Get to know some of the people who will be attending your presentation. Show up an hour early and shake hands with the people that come in. There is no better way to feel "on the same level" than to know what you have in common with your audience.

Remember: This Isn't High School.

Since we're adults now and don't have to face an auditorium full of people who are just looking for a reason to judge you, we can let everyone keep their pants on. Everyone in that room wants to hear what the professional and grown up version of you has to say so tell the teenage you to sit down and relax - their job is done, you'll take it from here.

Open With A Story.

This is a great presentation technique over all but it's especially effective when you're trying to find some common ground with your audience. Once people can relate to you and it feels like you've bonded, you'll feel more like you're having a conversation and less like you're lecturing people.

Picturing everyone in their underwear is going to very little, if anything, to boost your confidence. How are you connecting with your audience to calm your nerves. Remember to forget the underwear (except for yours... you should remember those...)

Nov
16
2011
Speech Distractions & Being Prepared Maranda Gibson

History is filled with the people who can make a mark with their words. The great communicators in history are the ones that can connect with an audience, speak in a way the audience understands, and be able to keep calm in a possibly volatile environment. Typically, unless it's really bad those in our history who are not the best public speakers flit away and leave only lessons learned.

If you watched the MSNBC Iowa debates that were held on November 9th, then you know exactly where the inspiration for this post came from. As someone who lives in Texas and is proud of my state, I have to say it's been painful to watch Rick Perry struggle in his debates.

Politicians who struggle with public speaking may or may not be bad speakers and they simply could have just had a bad night. Here are some things that I think befuddle political speakers that can just as easily befuddle you in your next appearance.

Oh, look shiny things!

Losing your train of thought is probably the most frustrating thing that can happen in public speaking. Even the greatest public speaker or politician has a brain that can go off on its own when they need it to be focused.

Fix it by having an some index that cards that highlight your major points. In debate, you try to anticipate the kinds of questions that might arise based on the subject matter. Do what you can to anticipate what kinds of questions you might have and write down a short (no more than three bullet points) response to what questions you might encounter.

Second Guessing

Debate is a lot of flying by the seat of your pants. When someone asks you a question, you will probably answer with something that sounds pretty good but when your brain starts to dissect what every you just said, you can throw your entire flow off by overthinking how you answered the last question.

Fix it As long as you didn't say anything that is about to end your entire career, it's really not worth worrying about. What has been said is said and you can't rewind time and take it back. Instead of letting it distract what is happening now remember it for later so you can evaluate and make corrections.

Do Stretches, Not Shots

I'm not saying people get wasted before getting up to make a speech, I'm saying that the suggestion is out there to "have a drink or two" before a speech if you feel that your nerves are shot and you want to do something quick to calm down. I disagree with this before making a speech because you never know how your body will react to your drink of choice.

Fix It Instead, do some stretches. No, you don’t need to go all Jane Fonda in the middle of a conference room, but you can do some breathing exercises and simple stretches to make yourself feel more relaxed. (Check out this slide show from the Mayo Clinic for some ideas. These are also some office stretches you can do in the middle of a long day.)

Even politicians can have problems when it comes to making speeches and they are the same ones we come across. Rather than fall victim to the natural things that can derail our speeches, if you have a plan you can be ready to keep yourself on task and in control. What are some things you've seen politicians or have done yourself during a speech and how did you recover?

Nov
15
2011
Small Talk Ice Breakers Maranda Gibson

It's not always easy to walk up to someone new and try to get some new connections. It's one of the things you have to do in business if you want to keep growing.

When I'm networking, I will do much better at making a great connection if someone will break the ice for me. (In fact, once you get me started talking I might not stop.)

Making connections goes well beyond asking someone "how's the weather". Here are some great ways to break the ice when you're simply trying to make small talk.

Are You From Around Here?

When attending conferences, this can be a great ice breaker. If you're visiting the city you and your new connection can share experiences at the airport or hotel opinions. This is even better if someone is visiting your city - you can offer them suggestions on places to see and go.

Comment On An Article of Clothing.

This works better for women, I'd imagine, but it's a great trick to get you and another person speaking to each other. Saying something like "I love your dress (or tie..)" can serve to break the ice. A compliment is nice to share because it makes you appear very nice and everyone loves a compliment.

Tech Talk.

Did you spot someone using the latest gadget or device that you've been wanting to get your hands on? Ask them about it. Feel free to jump in and ask them how they think it compares to a competitors device or something else that might be coming on the market soon. Boom - instant connection.

Small talk is my least favorite part of networking events. Once I can start talking with someone, I feel much better and can start getting to know someone. That breaking the ice part just always feels like the hardest thing. People who are good at small talk are that way because they have been doing it for a long time. What are some of the practices you use in breaking the ice to start making new conversations?

Nov
08
2011
The Handy Dandy Notebook Maranda Gibson

Our intern, Laura, weighs in on how she stays organized in her busy life

As a student who has an internship, works 2 part time jobs, plays on a co-ed softball team and lives on her own with her boyfriend and a puppy, I often get questioned- how do you keep up? Sometimes I don’t know how I manage, but I couldn’t do it without my planner, or as I call it, my “Handy Dandy Notebook.” (Yes, I got that from Blue’s Clues)

While I don’t have much of a social life, I do get by somehow without my grades suffering. Here’s how I use my Handy Dandy Notebook to keep up with my busy life:

Carry it Around- I like for my planner to be small enough to carry in my purse so I can have it with me when I need to remember what’s on my to-do list or add something to it. However, it needs to be big enough so that I can see what I wrote clearly. I keep a paper clip on the current week so I can easily open it up and see what’s on my agenda for the day.

Plan Ahead- At the beginning of every semester, I take the syllabus from each class and write down all of the due dates in my planner. I know sometimes these dates change, but professors will let you know in advance when they do.

Give Yourself Time-Every week I look at what assignments are due for the next two weeks and make sure I give myself enough time to complete them without pulling an all-nighter the day before it’s due. This is especially important when taking an online class, because it’s easy to forget when you aren’t reminded when you meet in class every week.

Write Everything Down- In the past, I was bad about forgetting to pay some of my bills. I don’t even want to think about how much money I could have saved on late charges if I would have just remembered to pay on time. Even if it’s something that is due the same day every month, I write it down- and how much it is. I also write down how much my paychecks are and how much I make on the weekends as a waitress (it’s always different) – it helps me with budgeting. Once I pay the bill, I cross it out on my planner.

Check it Daily- Due dates will creep up on you quickly if you put it in the back of your mind. By checking my planner often, I remind myself of what I need to accomplish in the near future. If I ever feel like procrastinating, I remember one of my pre-Handy Dandy Notebook days where I took a midterm on 2 hours of sleep and then had to work till midnight. That experience was a big motivation to adopting the Handy Dandy Notebook and helps me remember to get things done.

As simple as it sounds, this really helps me keep up with my busy life. I like to see everything written out in one place that is easily accessible. What are some things that you do in order to stay organized and in control?

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